Sat.Sep 23, 2017 - Fri.Sep 29, 2017

Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

10 Reasons to Target the Latino Market

Business Wire

Every year during Hispanic Heritage Month (September 15-October 15) we recognize the contributions made and the presence of Hispanics in the U.S. However, your PR and marketing efforts should not be focused around this one month celebration but instead should continue year round.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should.

More Trending

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement.

Cassidy and Kimmel Spare Over Health Care

Ronn Torossian

It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bill Cassidy went on a morning news show to fire back.

Paid Media Woes Create Ripe Opportunity for Earned Media


Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. It’s hard to draw correlations between vanity metrics like share of voice with business outcomes like shopping cart conversion and demand generation.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lessons Learned Experimenting With a Structured Sabbatical

PR Expanded

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Jacqueline is currently on a structured sabbatical in Europe. Americans are infamously terrible at using the paid time off they get from their jobs.

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Communications at Tesla: Forget the chain of command

PR Daily

Elon Musk is revolutionizing travel, but he might also be upending internal communication. ran a story recently parsing an email Musk sent to his Tesla team. Here’s what he wrote: Subject: Communication Within Tesla. There are two schools of thought about how information should flow within companies.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?


Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Influence Works: Social Media and the Social Impact Theory

Shift Communications

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works.

4 reasons you should write guest blog posts

PR Daily

At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. That sounds a bit weird, doesn’t it?

Double Trouble: Twitter Shakes Up Its Brand Identity

PR News

I don’t drink chocolate milk too often anymore, but those rare times that I do I reach for the Fox’s U-bet. Although the maker of U-bet, Brooklyn-based H. Fox & Co.,

How To Get Your Crisis Communications Right The First Time

Melissa Agnes

It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask?

Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull

Shift Communications

In life, you never want to be that person. That person that only reaches out when they need something, and never returns the favor. That person that only talks about themselves, and forgets to ask how the other person is doing. We all know that person and they’re the worst.

4 tips to spruce up marketing and PR copy

PR Daily

Effective writing is vital to your company’s PR and marketing efforts. Whether it’s compelling website copy, informative blog posts, engaging social media updates or enticing email newsletters, sharp writing can get your message across and elevate the perception of your business.

New PR Measurement Tactics

The Proactive Report

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results.

Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. But it’s the people who make up the team that really count. The human factor is often the most important one.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like.

4 tips to identify and replace useless PR metrics

PR Daily

If you’ve been measuring PR results for a while, it’s likely your reports contain at least a few meaningless metrics. Maybe they’re outdated, ancillary or obsolete. Perhaps you’ve been trying to measure activities with data points that don’t really capture what you want them to.

How to Overcome 7 Top Content Marketing Challenges


Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

5 Ways to Get the Most Out of Marketing Conferences

PR 20/20

It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?

BPR Thrives: Introducing our Corporate Wellness Program


Raise your hand if this situation sounds familiar – you walk into the office early, down a cup of coffee or two, then get settled at your desk to start your day. You spend the next few hours sifting through your inbox, staffing briefings, attending internal meetings and executing on account work.

10 helpful Android apps for writers on the go

PR Daily

Today’s writer doesn’t always have time to sit down at his desktop to write. With more and more writers living the digital nomad style, there is a huge demand for versatile technologies. If you are an Android user, here are 10 writing apps you should know about: 1. App.

San Diego - Taking Back The Chargers Would Be A Bad PR Move

The Stalwart Blog

While I didn’t foresee how disastrous the greedy decision by NFL and the Spanos family to forgo 56 years of tradition and loyalty would end up, I can’t say that I’m unhappy about it.

Top 10 Podcasts All PR Pros Definitely Need to Hear


Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry? The post Top 10 Podcasts All PR Pros Definitely Need to Hear appeared first on Prowly Magazine. Trends content marketing podcasts public relations trends

Incorporating micro-influencers into PR programs

Media Bullseye

The rise of digital and social platforms has shifted the spotlight to influencer programs, but from an overarching PR perspective, an influencer program is not a new concept.

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Twitter doubles its character limit—and users aren’t pleased

PR Daily

Your tweets might soon become longer, though many say that’s not a positive change. On Tuesday, Twitter announced that it was affording selected users a character limit of 280—double what users currently have: Can’t fit your Tweet into 140 characters?