Sat.Dec 30, 2017 - Fri.Jan 05, 2018

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

B2B 255

Is Gruden Going Back to The Sideline?

Ronn Torossian

The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the most desirable “not currently coaching” coach out there.

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Improving PR Content Strategies

ImPRessions - Crenshaw Communications

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand.

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

eBook 246

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Smart Ways To Grow Your Startup Without Investors

PR Daily

Here are three ways to creatively and effectively grow your startup without relying on money from outside investors. Finance Grow bootstrapping cash flow investors money raising capital starting a business

More Trending

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code.

Brand 163

Pushing the Limits on Instagram in 2018

Social PR Chat

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing ?

B2B 229

3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky.

Retail 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. It can get ugly—fast. Today, one negative comment can snowball into a full-blown PR crisis.

Branding Can Strengthen Your Classroom Culture

Sword and the Script

We all want happy classrooms where true learning is at the heart of everything we do. A great way to move toward that goal is to build your classroom “brand,” says teacher-librarian Rita Platt. She describes her own brand development and offers tips to develop yours.

Brand 123

A Warm California House That Feels Nothing Like a Tract Home — House Call

Critical Mention

Name: Andrea Van Soest. Location: Murrieta, California. Size: 3500 square feet. Years lived in: 6 years, owned. Many of the homes in Southern California (like ours) are tract homes," confesses Andrea Van Soest.

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Amtrak to Pay For Derailing

Ronn Torossian

The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy interstate below the rail overpass.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

30 jobs in the PR and marketing world

PR Daily

We’re down to two contenders. On Monday, the College Football Playoff National Championship showdown was decided.

What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere.

Influencer marketing remains strong, but 2018 could see challenges

Media Bullseye

Influencer marketing is poised to have another solid year in 2018, according to a recent survey done by Linqia (which, it should be noted, is an influencer marketing platform).

Travel 104

How can you get ready for 2018’s #holidays?

PR Daily

Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you. Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate.

Star Wars: Secrets Of The Empire Is An Incredible, Clunky VR Adventure From The Void

Prowly

Editor’s Note: The attraction just opened today, January 5th, 2018, at Downtown Disney in Anaheim, CA. This hands-on is based on the London location.

Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

eBook 100

2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise.

5 tips for protecting your organization in 2018

PR Daily

It’s Friday at 6 p.m. and the phone rings. There’s been a crisis,” the CEO shouts. What do we do? What do we say?”. It’s a public relations professional’s worst nightmare.

Crisis 124

Dental Practice Loans: Where to Get Dental Practice Financing

PR News

Dental practice loans are used for working capital or to purchase a commercial facility. SBA loans for dentists have the best rates and longest terms, but the time to funding can be 30-90 days.

Are You Accurately Measuring the ROI of Your PR Strategy?

Beyond PR

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

How to Set Your Goals so That They Make Any Damn Sense Whatsoever

Prowly

Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life.

Course 113

3 reasons you can’t miss the Media Relations Pitch Clinic Workshop

PR Daily

If you’re a PR pro, chances are you’ve wished you could read minds at one time or another. It probably happens after your pitch is rejected for the 15 th. time or your boss demands a headline in a major publication. Wouldn’t it be nice to know what stories journalists want to see?

Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data

What Challenges Do Comms Professionals Face Going into 2018?

Beyond PR

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

eBook 82

2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media.

Boxes and Boxing

PR Daily

Is there any connection between the word for a usually square or rectangular container and the name of the contact sport called “the sweet science”?

Sports 112

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. Towards the end of each year, our team draws names for our Secret Santa gift exchange. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.”