Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.

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What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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Is Gruden Going Back to The Sideline?

Ronn Torossian

The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the most desirable “not currently coaching” coach out there. The speculation that Gruden would leave his job with Monday Night Football began first in the city where Gruden won his championship.

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A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017

Prowly

This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […] The post A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other s

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2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States.

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and different stories or appeal to emerging audiences.

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How to Set Your Goals so That They Make Any Damn Sense Whatsoever

Prowly

Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life. The post How to Set Your Goals so That They Make Any Damn Sense Whatsoever appeared first on Prowly Magazine.

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Branding Can Strengthen Your Classroom Culture

Sword and the Script

We all want happy classrooms where true learning is at the heart of everything we do. A great way to move toward that goal is to build your classroom “brand,” says teacher-librarian Rita Platt. She describes her own brand development and offers tips to develop yours.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse.

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Earned Media vs Paid Media Driving Results

The Proactive Report

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers. They trust reviews and editorial content. (Forrester Research). This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me.

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Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

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The best of Talking Points in 2017

Communications Conversations

The last two weeks of the year are two of my favorite weeks of the year professionally. Why? Because I usually have a little extra time to reflect and do some planning for the year ahead. Part of that process is taking a long, hard look at my site and blog and discovering what kinds of content you’re reading–and what kinds of content you’re not reading.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Amtrak to Pay For Derailing

Ronn Torossian

The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy interstate below the rail overpass. At least three people were killed, and dozens more were injured. After the accident, the interstate was closed for hours as wreckage was cleaned up and rescue crews attempted to help wounded people trapped in derailed cars.

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2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. While companies may be publishing more of these than ever, their impact continues to lessen every year.

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A Warm California House That Feels Nothing Like a Tract Home — House Call

Critical Mention

Name: Andrea Van Soest. Location: Murrieta, California. Size: 3500 square feet. Years lived in: 6 years, owned. "Many of the homes in Southern California (like ours) are tract homes," confesses Andrea Van Soest. "While our builder did a good job of making the exterior of our neighborhood look darling, we have worked hard to make the inside of our home feel nothing like a tract home.

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Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. In the past, I’d use my work email to complete the registration forms – trading my contact information for content.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Editor's Choice: The PR playbook is more important than ever

Steve Barrett on PR

Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.

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The “Sweetest Place On Earth” makes its newsroom even sweeter

Presspage

Hershey's PressPage driven newsroom recently underwent a full make-over as the company redesigned its website. PressPage’s flexible platform design allowed for a complete rebrand to ensure seamless user experience for all visitors. According to Google's 2017 Year in Search, Hersheypark was the third most searched destination in the “travel destinations (activities)” section.

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The Cybersecurity 'Upside Down'

David PR Group

There is no stranger thing than being breached. Here are a few ways to avoid the horror.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Beyond PR

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.

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5 metrics you should measure in PR

Axia PR

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations? Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and m

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2018 PR Trends: Owned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors

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How Recruitment and Your Business Strategy Are Inseparably Linked

Stern + Associates

This is a contribution from Tomáš Haviar, a Recruiter at Bynder Orbit – a creative content management software provider. In many organizations, recruitment is reactive. Businesses only start seeking people once a glaring hole in the company becomes apparent instead of preemptively seeking people as part of a business strategy. Yet, people are key to reach any business goal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Challenges Do Comms Professionals Face Going into 2018?

Beyond PR

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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4 reasons Facebook Live is an effective way to build media relations

Axia PR

How to connect with media outlets using Facebook Live. Facebook Live is one of the greatest features on Facebook. You can use it in many ways to promote your brand. It allows you to broadcast a live video right to your audience through your company page or personal profile. Using Facebook Live, you can create buzz about your brand and connect with your key audiences, including the media.

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Tool of the Month – WhatDoTheyKnow?

PR in High Definition

Freedom of Information requests – anyone can ask to access information recorded by public organisations and they’re a great way to gather new research, garner interesting industry insight and tap into business and consumer sentiment. All with no need to fork out on commissioning your own study. But, on the other hand, they can be a little complicated, potentially very time consuming and not to mention that rather overwhelming influx of confirmations and replies into your inbox.

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