Sat.Dec 24, 2022 - Fri.Dec 30, 2022

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Public relations advice for The Grinch

Axia PR

Here are some tips for managing The Grinch's public relations. Build a strong brand identity The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand.

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Our Favorite PR Moments of 2022

Landis PR

By Staff. Photo courtesy of the LEGO Foundation. The LEGO Foundation donates LEGO® MRI Scanners to hospitals around the world.

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Why Launching a PR Campaign During the Holidays is Important for Branding for Entrepreneurs

Victorius PR

As a PR firm, we recognize the urgency for a legitimate public relations (PR) campaign around this time of year, especially with the new year looming around the corner.

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Why Video is Vital in 2023

The Proactive Report

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available.

Report 151
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected.

Examples 195

More Trending

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7 Things You Need to Do After Publishing New Content

Contently

We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet.

eBook 99
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PR during a recession with Jason Mudd | On Top of PR vodcast

Axia PR

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. Tune in to learn more! media relations earned media news media On Top of PR

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The Value of Properly Planned Crisis Communications

The Stalwart Blog

Thanks to Gina Moravec and Internal Comms Pro for having me on their recent webinar along with Corporate Communications Extraordinaire John C Brown to talk all things Crisis Communications and how focusing on engaging employees is Priority One!

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5 tips for creating engaging social media videos

Axia PR

Lights, camera… Not so fast! Expensive shoots and long, comprehensive videos aren’t necessary for success. Using video on social media is nothing new. Before social media, brands were hungry for polished video content.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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ROI of Influencer Marketing Campaigns

Ronn Torossian

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment.

Marketing 195
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR.

B2B 135
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More than a few words

The Stalwart Blog

Thanks to Lorraine Ball for having me on her More Than a Few Words podcast to talk about how businesses of all sides can respond to negative online reviews. Doing so well can make the difference in preserving your org’s reputation and ruining it.

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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Reevaluating Twitter.

Trends 105
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Changing Consumer Habits

5W PR

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up.

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How to Tailor Your Resume and Cover Letter

Culpwrit

By Nathan Brook Public image is at the forefront of all successful businesses, whether they’re a small start-up or a global corporation. Additionally, the rise of social media and influencer marketing means that these sometimes high-profile individuals also need to be cautious about their public perception. All of this means that PR professionals are… Continue reading How to Tailor Your Resume and Cover Letter. The post How to Tailor Your Resume and Cover Letter appeared first on Culpwrit.

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Vulnerable Power Hour

The Stalwart Blog

Be fun and empowering in work and life! Great discussion led by my brother from another mother, Hass Sadeghi, Esq., M.D.R. ! The post Vulnerable Power Hour appeared first on PR Security Service. Podcast

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2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022.

Print 56
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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TikTok Stats for Marketers

5W PR

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet.

YouTube 85
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Year in Review: Our Most-Viewed Articles From 2022

PRSay

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. •

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Evolution of a Brand Podcast

The Stalwart Blog

Thanks so much to Jason Cercone for having me on his Evolution of Brand podcast. We talked about all things related to the importance of managing an organization’s online reputation to avoid or mitigate a Crisis PR situation.

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The most popular public relations ethics interviews of 2022

Ethical Voices

As the year is coming to a close, it is time to take stock, be thankful for all the positive things that have happened this year and to look ahead to making 2023 as great as possible. This week is my favorite week to work. I get so much done, and CES prep keeps me very busy.

Ethics 52
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Audio Content and Marketing

5W PR

In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations , as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content.

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Sending a Press Release to a Journalist: The Basics Explained

PR Fuel

The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR. In its most basic form, a press re.

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The PR Wine Down

The Stalwart Blog

Thanks to April White and Laura Schooler of Trust Relations for having me on their The PR Wine Down podcast! It was a blast talking about all things #CrisisPR. I come on about 20 minutes into the episode. The post The PR Wine Down appeared first on PR Security Service. Podcast

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Inside BS Podcast

The Stalwart Blog

Appreciate being on Dave Lorenzo to talk all things Crisis PR. Had a blast discussing different scenarios and response strategies! You can watch the program here. The post Inside BS Podcast appeared first on PR Security Service. Podcast

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Dr. Katrina Burrus: Excellent Executive Coaching

The Stalwart Blog

Enjoyed talking about how to lead an organization through a Crisis PR event. Listen to the entire episode at [link]. The post Dr. Katrina Burrus: Excellent Executive Coaching appeared first on PR Security Service. Podcast

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The Courage to Lead Podcast

The Stalwart Blog

Loved being on with Coach Harry Harlan and his podcast. We talked about all things Crisis PR and Leadership. I enjoyed the “Inside The Actors Studio” style questions he asked early on. Listen to it here. The post The Courage to Lead Podcast appeared first on PR Security Service. Podcast

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The Unnoticed Podcast (UK)

The Stalwart Blog

Glad to speak with Jim James on how employees are always the top priority in communications in a crisis. The post The Unnoticed Podcast (UK) appeared first on PR Security Service. Podcast