Sat.Jun 16, 2018 - Fri.Jun 22, 2018

Do You Unintentionally Write Like This?

PRSay

I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story was heartwarming. At the end, the writer reached out to a spokesperson for an organization that helps people who struggle with seizures.

Why the WWE is a Multigenerational PR Success Story

5W PR

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.

B2B 207

How to make Hollywood-quality videos without a blockbuster budget

PR Daily

Lights. Camera. Inaction? If that describes your efforts to add video to your programs, you’re not alone. Despite knowing how effective it is, many communicators are slow to embrace the medium—usually out of fear that it will break the bank.

Video 163

Hold the front page: the news business remains a work in progress

Stephen Waddington

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years.

Print 128

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 179

10 Signs It’s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare.

B2B 206

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

Lisa Buyer Releases Social PR Secrets 4th Edition

Social PR Chat

Social PR agency owner and author Lisa Buyer is dishing out her latest 2018 secrets in the 4th edition of Social PR Secrets. How early should we get to the social PR party? The time is now. You are not too early. You are not too late.

10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 173

PR and communication measurement best practice at AMEC global summit

Stuart Bruce

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion.

5 tips to craft an exceptional PowerPoint presentation

PR Daily

I remember the presentation well—but for all the wrong reasons. The keynote speaker at a well-known conference had decades of experience, a clear message, great stage presence and a truly cringeworthy presentation. Every other slide featured clip art, stock photos or dancing GIFs.

New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

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#MediaMonday – Lindsey Reiser

HMA Public Relations

Today’s #MediaMonday comes to us from Valley native Lindsey Reiser, an award-winning multimedia journalist who reports and anchors for the AZ Family duet of Channels 3 and 5. . The post #MediaMonday – Lindsey Reiser appeared first on HMA Public Relations.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Infographic: 27 tips to power your content marketing efforts

PR Daily

Content creators have a tough job. Crafting an incredible video, blog post or infographic can be a formidable task on its own, but fighting for attention online adds an extra layer of difficulty. Why isn’t your creation receiving any engagement? What topics do your customers want to learn more about?

How Could CRM Change In The Next Decade?

Shift Communications

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline.

Do you still use HARO? This PR pro says it has gone downhill

Muck Rack

Do you still use HARO? This PR pro says it has gone downhill

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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The evidence is right there. Virtual assistants are here to stay.

6 ways to revive tired media relationships

PR Daily

As a PR professional, keeping track of your media relationships takes time and careful consideration—and a steady flow of compelling story ideas. If you’ve got a pitch that’s new and exciting and begging to be told, you’re set.

How to Handle a Sugar Rush

Mark My Words

In 2008-9 Prime Minister Gordon Brown bent over backwards to recruit Alan Sugar as his government’s ‘Business Czar’, with an eye to lining up the boisterous entrepreneur as Labour’s mayoral candidate.

PR firms flop again in Cannes Lions PR Grand Prix – so what?

Stuart Bruce

Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again. My… Continue Reading → Awards corporate communications public relations

Insert “Working Mom” Pride Here

HMA Public Relations

I am a working mom. I have done half a days work by 8 a.m. My kids are up, dressed, fed and dropped off. I make […]. The post Insert “Working Mom” Pride Here appeared first on HMA Public Relations. Featured HMA Public Relations guilt HMA mom Pride proud work working mom

Unilever shuns influencers who pay for followers

PR Daily

Unilever is cracking down on shady influencer marketing practices—and it’s encouraging other brand managers to do the same. On Monday, the company announced that it would no longer work with influencers who bought followers.

3 Types of Content That Earned Prime Publishing Their Best Links in 2017 (and 2018)

Buzzstream

My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network.

How Immigration Communications is Part of Trump’s Rewritten PR Playbook

PR News

It’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it appears the president, after a June 19 evening session with congressional Republicans, has promised to “sign something” to presumably keep families… Continued.

Is Public Relations Right for You?

HMA Public Relations

Do you have what it takes? This blog post will help you determine if working in public relations is right for YOU. The post Is Public Relations Right for You? appeared first on HMA Public Relations. Featured Public Relations empathetic industry Learn manage math Skills

Report: Employee advocacy trumps influencer marketing

PR Daily

When it comes to learning about a brand and purchasing its offerings, relationships matter. When you apply this truth to social media marketing efforts, your employees—not online influencers with massive followings—make the difference. The 2018 Sprout Social Index.