Sat.Jun 16, 2018 - Fri.Jun 22, 2018

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Do You Unintentionally Write Like This?

PRSay

I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story was heartwarming. At the end, the writer reached out to a spokesperson for an organization that helps people who struggle with seizures. Here’s the quote: “People who live with seizures have to deal with a pervasive stigma fueled by misinformation and misconceptions about the disorder.”.

Writing 111
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Why the WWE is a Multigenerational PR Success Story

5W PR

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Industry watchers believe the brand can no longer support two different weekly shows, Raw and Smackdown, as well as a host of programs for subscribers to its streaming service.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers.

Brand 50
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Craigslist Fights Back Against Allegations of ?Hurting? the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.

Print 150

More Trending

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5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand.

B2C 157
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B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media.

B2B 178
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New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with business. AnswerThePublic presents questions being asked on Google around specific topics.

eBook 120
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7 newsroom features that increase journalists? engagement

Presspage

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars , or models that won’t be sold but herald future developments or are fantasy vehicles. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook.

Trends 149
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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.

Education 178
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PR and communication measurement best practice at AMEC global summit

Stuart Bruce

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion.

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How to Maximize Public Relations Placements

5W PR

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Unfortunately, while PR placements might have been the peak of the agency journey a few years ago, that’s not the case anymore.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How Could CRM Change In The Next Decade?

Shift Communications

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few cards on important occasions, but now it has turned into a multimillion-dollar industry.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites.

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PR firms flop again in Cannes Lions PR Grand Prix ? so what?

Stuart Bruce

Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again.

Report 96
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WhipSmart London: ?In the end it?s about our audiences, it?s not about us?

NewsWhip

We recently held a WhipSmart Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett Lofgren, who took us through some of […]. The post WhipSmart London: “In the end it’s about our audiences, it’s not about us” appeared first on NewsWhip.

Brand 68
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Earned media dominates Cannes, but PR firms don't have a monopoly on it

Steve Barrett on PR

The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.

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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor

Google 67
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When it comes to media pitches, which is better: A long subject line or a short one?

Axia PR

One of the most critical elements of a pitch is the subject line. It’s the first thing reporters read, aside from your name, when they go through their inbox. Because it’s such an important element, you should put some thought into creating your subject line. There are two sides to the subject line debate: Some say short subject lines work best and others think long subject lines are the better choice.

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#MediaMonday ? Lindsey Reiser

HMA Public Relations

Today’s #MediaMonday comes to us from Valley native Lindsey Reiser, an award-winning multimedia journalist who reports and anchors for the AZ Family duet of Channels 3 and 5. . The post #MediaMonday – Lindsey Reiser appeared first on HMA Public Relations.

Report 66
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Do you still use HARO? This PR pro says it has gone downhill

Muck Rack

Do you still use HARO?

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How I Wrote a Book in 2 Months

Inbound PR

You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast.

Writing 52
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Why you should call reporters before sending a news release

Axia PR

How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.

Report 54
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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor

Google 48
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is Public Relations Right for You?

HMA Public Relations

Do you have what it takes? This blog post will help you determine if working in public relations is right for YOU. The post Is Public Relations Right for You? appeared first on HMA Public Relations.

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A Christmas Campaign to be proud of

Prohibition

Believe it or not the time of year has come where the Christmas briefs are coming in thick and fast, which has us thinking about the beautiful campaign we created for leading high street jewellers, Goldsmiths, for Christmas 2017. We were so excited to work on this fully integrated campaign, which not only involved the design and execution of Goldsmiths Christmas in-store and online, but also led us to work with the gorgeous influencers Frankie Sanford and Sammi Maria. ‘Your Christmas Story

Film 48
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6 tips for writing a great headline

Axia PR

Learn how to write headlines that will attract more readers.

Writing 79