Sat.Jun 16, 2018 - Fri.Jun 22, 2018

Do You Unintentionally Write Like This?

PRSay

I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story was heartwarming. At the end, the writer reached out to a spokesperson for an organization that helps people who struggle with seizures.

Why the WWE is a Multigenerational PR Success Story

5W PR

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

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How to make Hollywood-quality videos without a blockbuster budget

PR Daily

Lights. Camera. Inaction? If that describes your efforts to add video to your programs, you’re not alone. Despite knowing how effective it is, many communicators are slow to embrace the medium—usually out of fear that it will break the bank.

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10 Signs It’s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare.

B2B 203

New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

eBook 156

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 179

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.

B2B 199

Lisa Buyer Releases Social PR Secrets 4th Edition

Social PR Chat

Social PR agency owner and author Lisa Buyer is dishing out her latest 2018 secrets in the 4th edition of Social PR Secrets. How early should we get to the social PR party? The time is now. You are not too early. You are not too late.

10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 ways to revive tired media relationships

PR Daily

As a PR professional, keeping track of your media relationships takes time and careful consideration—and a steady flow of compelling story ideas. If you’ve got a pitch that’s new and exciting and begging to be told, you’re set.

PR and communication measurement best practice at AMEC global summit

Stuart Bruce

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion.

Hold the front page: the news business remains a work in progress

Stephen Waddington

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years.

Print 110

Better Safe Than Sorry: Your Crisis Communication Plan From A to Z

Prowly

It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.

Unilever shuns influencers who pay for followers

PR Daily

Unilever is cracking down on shady influencer marketing practices—and it’s encouraging other brand managers to do the same. On Monday, the company announced that it would no longer work with influencers who bought followers.

#MediaMonday – Lindsey Reiser

HMA Public Relations

Today’s #MediaMonday comes to us from Valley native Lindsey Reiser, an award-winning multimedia journalist who reports and anchors for the AZ Family duet of Channels 3 and 5. . The post #MediaMonday – Lindsey Reiser appeared first on HMA Public Relations.

How Could CRM Change In The Next Decade?

Shift Communications

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Why the uptick in paywalls is a problem for PR pros

PR Daily

Public relations pros face constant challenges. Keeping up with the evolution of PR, as new technology and tools come onto the scene. Staying on top of crisis communications, in a time when social media can spread negative news like wildfire.

Do you still use HARO? This PR pro says it has gone downhill

Muck Rack

Do you still use HARO? This PR pro says it has gone downhill

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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The evidence is right there. Virtual assistants are here to stay.

Celebrity Breakups Turned PR Lessons

Barokas

I don’t know about you, but I’m still not over the recent breakup of Channing Tatum and Jenna Dewan. I’m re-watching Step Up as we speak to remember what true love really looks like.

5 writing secrets to bolster your email campaigns

PR Daily

There’s one simple way to get more attendees to your webinars, eyeballs on your content, and wallets ready to buy: killer email marketing. Your email list is only worth the engagement you get. No matter how big your list is no one sees your content if no one opens your emails.

PR firms flop again in Cannes Lions PR Grand Prix – so what?

Stuart Bruce

Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again. My… Continue Reading → Awards corporate communications public relations

3 Types of Content That Earned Prime Publishing Their Best Links in 2017 (and 2018)

Buzzstream

My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network.

The Campaign Flowchart: How to Create a Granular Marketing Dashboard

PR 20/20

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. A flowchart—the visual representation of a logical progression of things. In my humble opinion, one of man’s greatest accomplishments, right next to the spork. I was introduced to the raw, unrelenting power of a flowchart when my brother—a mechanical engineer—put one together for his wedding.

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4 reasons you should ditch the word ‘excited’

PR Daily

We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.”

7 newsroom features that increase journalists’ engagement

Presspage

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users.