Sat.Nov 15, 2014 - Fri.Nov 21, 2014

Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

PR Expanded

On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows.

Radio 420

Words words everywhere words

Onclusive

If you think about it from an extremely fundamental standpoint, words are likely considered the cornerstone of PR. How one positions them against each other, strings them together, decides how to use or not use them: all are important aspects … Continued.

How To 345

Uber Flap Shines Harsh Light on Tech Journalism

Flack's Revenge

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Not too shabby for a niche vertical and a couple of hours time, right?

More Trending

In the new “Curate or Perish” World, what’s a Flack to Do?

Flack's Revenge

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” ” You may get a confused look; tell them that they have come to the right place and you really want to know.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Above The Noise

Rock the Status Quo

I’m thrilled to announce my newest book, Above The Noise. Barring issues, it should hit bookshelves in the first half of 2015.

Print 173

TCIP #024 – The Illinois Model with Louis Hayes

Melissa Agnes

Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes. Louis Hayes is a police officer in the Metropolitan Chicago area.

Crisis 269

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics.

5 Brilliant Ways to Build Your Brand at a Conference

Polaris

Attending a conference is a big commitment in both time and money. The reason we go is to further our professional development and make valuable connections – and that’s generally reward enough. But what if there was another compelling benefit?

What the Heck Is a “Word Visual?”

Ishmael's Corner

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength.

Lessons From BBC’s Ebola Education Initiative via WhatsApp

Melissa Agnes

A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola. If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy.

The Future of Marketing: Mark Schaefer on Wearables, Augmented Reality and Ignition

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Data 156

Binge Blogging: 30 Blog Posts in 30 Days

Polaris

Until binge watching came along, binging was a negative concept. People went on drinking binges and suffered hangovers, blackouts and health issues. Or they binged on food, leading to problems like obesity, Type 2 diabetes and feelings of shame or guilt.

The way you respond to a crisis could be most important

The Stalwart Blog

By Jason Cowan. It has been an interesting week for anyone trying to send an email campaign via Constant Contact. On Monday, the service was experiencing technical difficulties and users were having a tough time logging in then, once that issue was resolved, people could not send out email campaigns.

Crisis 129

?Don’t shoot the messenger!

Mark My Words

Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. link].

Snapchat 101: A Brand Primer

Shift Communications

This blog post will disappear in 10 … 9 … 8 …. Just kidd ing. But would that really be so weird now that “disappearing” has become cool? Ask Snapchat. Ask Instagram. Ask Facebook’s Slingshot. (Is Is that still a thing?).

Brand 153

Creating Buyer Personas: What Every Start-up Needs to Know

Polaris

You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Editor’s note: This is a guest post by Louis Hayes, a police officer in the Metropolitan Chicago area. It’s an important piece that discusses a topic that is often seen as controversial. Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast.

Is the phone call completely dead in PR?

Communications Conversations

Recently, I made a decision with a client of mine: I was going to pick up the phone and call her once a week (at least). As with most clients, I conduct most of my business with clients via email. I provide updates via email. I share files. I provide advice.

Report 163

Three Signs You Should Invest in Measurement Tools

Shift Communications

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results.

Media Training: How To Pick A Trainer So You Shine In The Spotlight

Polaris

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. It doesn’t have to be that way.

Does Digital Savvy Pay Off in a Silicon Valley Political Election?

Ishmael's Corner

Ever since Barak Obama parlayed digital pyrotechnics into a stay in the White House, politicians have embraced the online world with the fervor of a Tuscaloosa preacher.

Talking Points Podcast: An interview with David Jungers and Erin Vande Steeg from the Mall of America

Communications Conversations

The holiday shopping season is officially upon us–so Kevin and I thought we’d go right to the source this week: Mall of America! In this episode of the Talking Points Podcast, we interview David Jungers and Erin Vande Steeg, the social media brains behind MOA’s social efforts.

How Snowden Changed Security Communications for the C-Level

Shift Communications

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months.

eBook 119

Tips for building strategic relationships

Public Relations Sydney

Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile.

eBook 96

Monday Roundup: Business Best Practices

Waxing UnLyrical

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices.

Twin Cities PR This Week – Nov. 21

Communications Conversations

I’m writing to you today from lovely New Ulm, Minn., where I spoke to a group of 40-or-so marketers and PR folks about Facebook ads. I’ll have the prezo up later today, if you’re interested (right after I make a pit stop at the Schell’s Brewery!).

Join Solo PR Pro at the FPRA Conference in August 2015!

Solo PR Pro

The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! We’ve joined forces with the Florida Public Relations Association (FPRA) Conference to sponsor and help organize an indie-focused Solo PR Pro track.

Lessons From BBC’s Ebola Education Initiative via WhatsApp

Melissa Agnes

A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola. If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy.

Lessons in Silence from my Grandfather

Waxing UnLyrical

Today would have been my grandfather’s birthday ( I’ve written about him before). Even though he passed away 11 years ago, I still miss him.