Sat.May 09, 2015 - Fri.May 15, 2015

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The PR Measurement Challenge

Onclusive

Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

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3 Things a PR Agency Can Offer Every Client

Ronn Torossian

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy. If you find that your [.] The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.

Agency 270
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The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. We’re a long way from that now. We’re now in a world where people want to know who interacted with this image carousel and who added something to their shopping cart more than $500 in value.

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Clichés of the PR Industry

Deirdre Breakenridge

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion. In no particular order, here are a few of them: We Know Your Business.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

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How to Drive Web Traffic With Social Media Analytics

Cision

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts. That goes doubly for social media. I look at it like this: if my numbers look good, I have less work to reach my goals.

Analytics 225
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10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. . I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. However, I do have several grammatical pet peeves that sometimes transform me into a rabid dog—and I’m not the only one.

Writing 206
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Say Hello to the New RSQ

Rock the Status Quo

… and Percy! We have a new look to our website – more fun, more information, more feathers and more lovely white space! If you haven’t seen the site since it went live yesterday, head over and check it out! I’d love to hear your feedback. Here are a few quick screen captures, along with our new business card design, but go check out our home page at [link] to surf through the full website. … Perhaps best of all, we’d like to introduce Mr.

Writing 126
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Day-to-day Tips for Finding Success in PR

Shift Communications

Having jumped into the world of PR with zero experience and without a paddle, it’s easy to say that I’ve learned a lot over the past year and a half at SHIFT. As with any job right out of college, there are going to be new experiences and situations that you need to take in stride (or sometimes limp away from) in order to keep your momentum going forward.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 “W”s to Consider Before Starting PR Measurement

Cision

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, what, when, where and why. And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI. But where to begin? Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan.

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Personal blogging in PR ain’t dead–not by a long shot

Communications Conversations

A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years ago, how it’s changed, and how he’s adapted his approach.

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TCIP #048 – The Secret to Successful Crisis Management with Melissa Agnes

Melissa Agnes

Welcome to episode #048 of The Crisis Intelligence Podcast, with Garth Rowan and Melissa Agnes. I recently had the great honor and privilege of giving a TEDx Talk in the City of LA. The topic of my TEDx talk is “The Secret to Successful Crisis Management in the 21st Century” In this week’s episode of The Crisis Intelligence Podcast, I did something a little different from what I usually do.

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10 to 20 to 30: An Elevator Pitch Framework

Shift Communications

There are myriad pieces written about the “elevator” or “thirty second” pitch, and most of them have advice from which we can all learn a little something. The basic rules are clear: tell your story, be concise, do not clutter your pitch with industry jargon, etc. etc. These are all important tips. But each person’s pitch is different, and some advice is more appropriate for some and less for others.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Measure Your PR Like a Super Sleuth

Cision

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest mystery via the sliver of light that fell into my room from the hallway. She, Bess and George were my heroes. They were super sleuths. No one paid them much attention, but they—Nancy, in particular—paid attention to everything. She always came out on top because she knew things, things that often got her into trouble but just as often saved the day.

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Facebook is building its own Hotel California

Communications Conversations

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Really good topic–this won’t be the last time we talk about this development. There’s this moment about halfway into Wall-E , when you realize the movie is about more than just a lovable little robot wandering an empty planet.

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Dusting Off the Interview with My Mom on the PR Industry

Ishmael's Corner

I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business. Heck, after 30+ years in PR, there are times when I feel like I don’t understand the communications business.

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There’s a Ribbon on My Finger

Shift Communications

You may not see it, but there’s an imaginary ribbon tied around my left index finger. It reminds me to keep client service top of mind. Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Admittedly, those instances are few and far between, and are often uncomfortable. Agencies, too, prefer not to be fired, or have their contract terminated.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Cision

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion. Though nothing beats attending the event in person, we’ll be providing some of the top insights and takeaways from all of the event’s speakers on our blog.

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The Steep Mental Exercise of Child’s Hill

Sword and the Script

by Frank Strong. The team was undefeated but race with a formidable opponent was coming up soon. The opposition has the “home field” advantage in that the next cross country meet would be held in their town, on their 3.1 mile course, of which the last mile was virtually all uphill. The hill had a name that would mislead the casual reader, or even the casual runner: Child’s Hill.

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The Rose & Crown Pub: How People Make Its Brand

The Stalwart Blog

Hundon is about a 30 or so minute drive west of Cambridge, England with no traffic. The village is nestled amongst a fabric of 17th Century cottages alongside some well designed and cared for homes built in the 1960s and 1970s. Old and new, the neighborhood keeps its ties to the past by maintaining its yards and exterior facades in conformance with those who lived there before.

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5 Ways to Hit the Refresh Button

Shift Communications

One of my favorite things about working at SHIFT is that we’re encouraged to move beyond the bread and butter and indulge the most off-the-wall ideas. We’re constantly challenged with thinking outside the box, but sometimes our day-to-day routines get us caught in a rut, leaving us feeling stifled and out of creative ideas. Luckily, it just takes a few subtle actions to hit the refresh button and get those creative juices flowing again.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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MediaPulse | A Weekly Media Round-Up

Cision

Here are some of the media industry stories we’re following this week: The Big News: Verizon acquires AOL for 4.4 billion ( TechCrunch ), Nepal is hit again with quake two weeks from first devastation ( CNN ), Facebook publishing partnerships with media outlets like The New York Times and BuzzFeed creating ‘Instant Articles’ ( Facebook ); Apple CEO Joins China’s Twitter, Weibo ( Macworld ) and Philadelphia Amtrak train was traveling over twice the legal speed ( The Huffington Post ).

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How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […]. The post How to write a blog post appeared first on Public Relations Sydney.

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Does Minneapolis need a digital marketing awards show?

Communications Conversations

A couple weeks ago MN PRSA held its annual Classics Awards. I didn’t attend this year, but most years I make an effort to go Not because I submit an award entry (as a solo, that’s rarely worth it, in my opinion), but because it’s like a big ol’ reunion. TONS of people and friends from the PR world that I rarely see are there.

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Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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And the Winner of the #InnovateNow Social Contest Is…

Cision

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition. Realizing that the PR, social media and content marketing spaces are always evolving and innovating, we wanted to ask you how you think industry professionals need to #InnovateNow for success in a hashtag contest – and you didn’t disappoint us.

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Chat Recap: Social Media Routines

Solo PR Pro

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting?

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Is SEO hurting your PR career?

Norton's Notes

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients.

SEO 44