Sat.May 09, 2015 - Fri.May 15, 2015

The PR Measurement Challenge

Onclusive

Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

3 Things a PR Agency Can Offer Every Client

Ronn Torossian

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes.

Agency 351

Clichés of the PR Industry

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window.

The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. We’re a long way from that now.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

Tools 312

More Trending

Stories are your brand’s on button

ReimaginePR

Face palm: “It doesn’t work.” ” “Okay,” I said. “I’ll get someone to troubleshoot it with you.” ” “You can try,” said Jonathan. “But I’m not sure there’s any point. It just doesn’t work. And I mean at all. At ALL.” ” It was a 3D Scanner invented by Matter and Form Inc. , a client we were launching.

Brand 208

#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time.

Reddit 305

How to manage your social media manager

PR Daily

In the world of social media, success is difficult to measure. Failures and missteps, however, are costly and immediate, plus you run the risk of being vilified by the blogosphere.

Say Hello to the New RSQ

Rock the Status Quo

… and Percy! We have a new look to our website – more fun, more information, more feathers and more lovely white space! If you haven’t seen the site since it went live yesterday, head over and check it out! I’d love to hear your feedback.

Tools 164

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Laurie the Not So Sorry Tory

ReimaginePR

Dear Mr. Hawn, Thank you so much for your heartfelt apology. It meant a lot to hear that you had decided it was time for everyone to move on.

System 205

How to Drive Web Traffic With Social Media Analytics

Cision

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts.

Web 263

7 pre-Internet PR tools

PR Daily

At the risk of sounding like I live in the Smithsonian, please allow me to reflect on how times have changed. Modern public relations. preceded the Web by decades, and many working in the profession may not realize how archaic—and different—our daily work really was.

Tools 171

10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket.

Tools 164

Day-to-day Tips for Finding Success in PR

Shift Communications

Having jumped into the world of PR with zero experience and without a paddle, it’s easy to say that I’ve learned a lot over the past year and a half at SHIFT.

#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with target audiences.

Data 244

Social media changes enable users to avoid missteps, reach customers

PR Daily

Realizing a tweet meant for your personal Twitter account was just posted to your brand’s profile has been a nightmare come true for many social media professionals. A new feature on TweetDeck could prevent that debacle from happening again.

Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

Every speaker dreams of taking the TED stage – or at least this speaker did! As a professional speaker, it’s a great honor to be asked to speak at a TEDx event, to share your “idea worth spreading” with the world and hopefully inspire your audience with your message.

Travel 204

10 to 20 to 30: An Elevator Pitch Framework

Shift Communications

There are myriad pieces written about the “elevator” or “thirty second” pitch, and most of them have advice from which we can all learn a little something. The basic rules are clear: tell your story, be concise, do not clutter your pitch with industry jargon, etc. These are all important tips.

Measure Your PR Like a Super Sleuth

Cision

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest mystery via the sliver of light that fell into my room from the hallway. She, Bess and George were my heroes. They were super sleuths.

6 tips for attracting the best PR agency staff

PR Daily

To build a great PR agency, you must have great employees. As with any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. Cultivate a strong sense of identity and culture.

Agency 171

The Steep Mental Exercise of Child’s Hill

Sword and the Script

by Frank Strong. The team was undefeated but race with a formidable opponent was coming up soon. The opposition has the “home field” advantage in that the next cross country meet would be held in their town, on their 3.1 mile course, of which the last mile was virtually all uphill.

What’s the New “Norm” for B2B Marketing?

Shift Communications

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like.

B2B 137

#InnovateNow With Michael Smart: Keys to Impactful Pitches

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time.

3 nuggets of advice from a graduating intern

PR Daily

My class has always been a competitive group, but during the spring of 2014 that competitive spirit really ramped up. How many jobs have you applied for?”. How many interviews have you had?”. You haven’t had an interview? Well I heard someone already had three.”. Tensions were high.

Dusting Off the Interview with My Mom on the PR Industry

Ishmael's Corner

I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business.

There’s a Ribbon on My Finger

Shift Communications

You may not see it, but there’s an imaginary ribbon tied around my left index finger. It reminds me to keep client service top of mind. Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client.

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Cision

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close.

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors.

Travel 171

5 Ways to Hit the Refresh Button

Shift Communications

One of my favorite things about working at SHIFT is that we’re encouraged to move beyond the bread and butter and indulge the most off-the-wall ideas.

#InnovateNow With Nichole Kelly: Stand Out on Social

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time.

12 apps for marketing professionals

PR Daily

Mobile apps seem to always get into our marketing conversations these days. A recent report by the analytics firm App Annie shows the total iOS and Google Play app downloads topped more than 260 billion last year. But what’s in these apps for us?