Sat.Nov 21, 2015 - Fri.Nov 27, 2015

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient.

5 Reasons Email Is Key for Communication in 2016

Cision

“Email is the cockroach of the Internet.” ” – Stuart Butterfield, co-founder, Slack.

7 ways to ensure your press release won't get covered

PR Daily

This story was originally published on PR Daily in November 2014. The explosion of information we need to deal with each day is making it harder to find new products, services, or people who can help make our jobs—and lives—easier.

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Six Essential Steps YOU MUST DO Before Pitching a Blogger

Rock the Status Quo

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. These are very, very common mistakes and worth talking about. If a new step only adds minutes to your pitch process, but helps you land two out of three pitches instead of one out of twenty, isn’t that worth the extra minutes?

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How to identify weaknesses in your writing

PR Daily

This story was originally published on PR Daily in November 2014. I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. The majority lies somewhere in the middle. Whether you, the reader, like it, boils down to taste.

Memo to SEO firms: Your days may be numbered

The Stalwart Blog

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. I can hear the cries of “B.S.” already, but hear me out.

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SHIFT: Thanksgiving Edition

Shift Communications

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it! What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks at all four offices, of course!

4 Steps to Forging a Long-Lasting Influencer Relationship

Cision

Influencer marketing can bring in big bucks for any brand who draws up a detailed strategy and delegates outreach tasks. But a brand can quickly ruin its chances of success if it doesn’t continue to build the relationship after the initial ask.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways PR pros can stay motivated through the holidays

PR Daily

Whether you work from home or at an office, you can feel the shift in the air. Clients answer emails a little slower or demand more of your time. Gift Guide requests come in strong, and most of them have nothing to do with your other clients.

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PR rising in Africa rising

Stuart Bruce

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

Mobile 101

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. The Citizen Analyst Manifesto. Click for a printable poster PDF.

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). However, they are not viewing less content. They are migrating to different sources. They are moving to YouTube and Instagram.

4 reasons PR pros should think big for media relations strategies

PR Daily

PR comes in many forms. Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local.

November: What's new in the tool.

The Resolution Blog

Did we say we’re obsessed with making this thing better. Here are some improvements added just this month. We no longer force UPPERCASE on Page Titles. Lots of people didn't like this. So we sorted it. You’re free to do what you like now. Sorry for shouting. Our FAQ section is now searchable. And you can rate our answers. Be honest. Ask away here. Merge existing books into a new one. At no cost of course. Perfect for annual reports, quarterly reports.

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Mastering the Small Stuff (It’s Not Really All That Small)

Shift Communications

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time.

How to Build a Winning Demand Generation Strategy

Cision

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team.

7 great infographics platforms for the design-challenged

PR Daily

Communication is increasingly visual, and infographics have become an essential element for marketers, PR practitioners and other professional communicators. Here are seven terrific tools for creating these data-driven visuals: 1. Canva. Price: Free.

10 “Takeaways” from the “PR in China” Seminar That May Surprise You

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since my maiden voyage to China in 1999, I’ve made 20 or so trips to the country. I learn new things every time. To call “PR in China” complex is like saying Donald Trump enjoys attention. While the words are accurate, they don’t quite capture the essence of the situation. That’s why we teamed with.more.

PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events.

4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But copyright violations can have disastrous consequences.

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

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Little Red Lines

Mark My Words

Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house, have lambasted the former backbench romper stomper for quoting from a genocidal dictator. McDonnell argues this “flamboyant gesture” was required to cut through the Osbornomic noise and get a point out about the sale of public assets to foreign buyers, including the Chinese (“Maoist”) government.

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PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events.

Be The Signal, Not The Noise On Social Media

Cision

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Facebook announces 'fundraiser' tool for nonprofit pages

PR Daily

When thousands changed their Facebook profile picture to reflect support for the victims of the recent terrorist attacks in France, some suggested that the move rang hollow.

Mysterious $1.4 Billion Car Company Faraday Future Showcases PR Success in "Stealth Mode"

TrendKite

Just outside Los Angeles in an industrial building that once was an R&D facility for Nissan, Faraday Future has been quietly building a new multi-billion dollar electronic car company.

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. camtable] Be dedicated in heart. Citizen analysts are dedicated in heart.

Looking down the barrel – hunting for a new PR agency

PR in High Definition

It’s hunting season for many agencies – not that we condone blood sports of any kind, just to be clear. It is the period, post summer holiday and pre-New Year, that companies go hunting for new agencies to head their PR roster for the next year. The hunt is there to cull the weak and […].

7 steps to create trustworthy, shareable content

PR Daily

As branded-content providers, we’ve accomplished something that many thought was nearly impossible: We’ve earned the public’s trust.

Hearts vs. Stars: What Twitter’s Icon Change Means for Brands

TrendKite

As you’ve likely noticed, Twitter recently changed its star icon for marking a tweet as a “favorite” to a heart icon for indicating that you “like” a tweet. Who could have imagined just 10 years ago that we would live in a world where this matters? Here’s an explanation of why it does for brands.

Thanksgiving – A Time to Reflect and Catch Up

Solo PR Pro

The Thanksgiving holiday in the U.S. tends to be a slow week, leading many hard-working Solo PR Pros to take advantage of the opportunity to get organized and catch-up on the stack of business reading we’ve been meaning to get to.