Sat.Nov 21, 2015 - Fri.Nov 27, 2015

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5 Reasons Email Is Key for Communication in 2016

Cision

“Email is the cockroach of the Internet.” – Stuart Butterfield, co-founder, Slack. (Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. The argument for diversification of and focus on different (newer, shiny, social) communication platforms is complex: for every advantage there is an equally compelling disadvantage.

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Can You Teach Creativity? The #PRStudChat Community Shares Insights

Deirdre Breakenridge

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

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40 PR tips that will super-charge your career

The Resolution Blog

1. Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. 3. We love [link].

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Memo to SEO firms: Your days may be numbered

The Stalwart Blog

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. I can hear the cries of “B.S.” already, but hear me out. Years ago, firms like these were popping up almost as fast as their bots went screaming across cyberspace creating bogus backlinks for their clients.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). However, they are not viewing less content.

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More Trending

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November: What's new in the tool.

The Resolution Blog

Did we say we’re obsessed with making this thing better. Here are some improvements added just this month. 1. We no longer force UPPERCASE on Page Titles. Lots of people didn't like this. So we sorted it. You’re free to do what you like now. Sorry for shouting. 2. Our FAQ section is now searchable. And you can rate our answers. Be honest.

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SHIFT: Thanksgiving Edition

Shift Communications

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it! What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks at all four offices, of course! As the tryptophan set it, SHIFTers gave thanks. At the top of the list were thanks for the wonderful people we are lucky enough to work with every day ….

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Be The Signal, Not The Noise On Social Media

Cision

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead?

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Little Red Lines

Mark My Words

Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house, have lambasted the former backbench romper stomper for quoting from a genocidal dictator. McDonnell argues this “flamboyant gesture” was required to cut through the Osbornomic noise and get a point out about the sale of public assets to foreign buyers, including the Chinese (“Maoist”) government.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to navigate corporate office politics: A consultant’s perspective

Communications Conversations

I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. . I didn’t want the corner office. I didn’t necessarily want more responsibility (read: a bigger team). I just didn’t want to play the game. That said, I have 20 years of “observing” office politics–and, as such, have learned a lot about what to do, and what NOT to do.

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The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. The Citizen Analyst Manifesto. Click for a printable poster PDF. You must be curious of nature, and dedicated in heart; Speak humbly , but with insight ; Seek truth in your data, yet not hold it too high; Ask boldly.

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A bizarre visit to the PeRsian conference bazaar

PR Conversations

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015.

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Bringing home the bacon is going to be tougher

Engage PR

By Jack Milner, Engage PR account executive. The findings of the 23rd Oil & Gas Survey – launched today – should come with a government warning: its contents suggest a danger of serious damage to our economic health. For those connected to the industry, the Aberdeen and Grampian Chamber of Commerce document makes grim reading. 64% of firms said they had reduced their workforce in 2015. 85% of respondents thought job losses would continue over the next year. 80% of respondents reported an “ab

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Thank You!

Mindful Marketing

By Seedepth. Wishing a Happy Thanksgiving to our U.S. customers and partners. Thank you for your business! The post Thank You! appeared first on SeeDepth PR Analytics Platform.

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Mastering the Small Stuff (It’s Not Really All That Small)

Shift Communications

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time. Sure, it’s great if your creativity is off the charts and you can come up with some killer ideas.

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Firefly Comms dominates the media scene with Crucial’s BX200 launch

PR in High Definition

For any consumer technology firm, product reviews and launch coverage are a vital part of the product sales life cycle, attracting early adopters to purchase the product on the day of launch. This is something Firefly Comms recently helped Crucial to achieve, through the launch of its consumer-focused solid-state drive (SSD) the BX200. This new […].

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Monday Roundup: Thankful Thoughts

Waxing UnLyrical

With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. 1. Laura Kaslow. “I’m thankful for our venture into using Sprout as our social media content manager.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Thanksgiving – A Time to Reflect and Catch Up

Solo PR Pro

The Thanksgiving holiday in the U.S. tends to be a slow week, leading many hard-working Solo PR Pros to take advantage of the opportunity to get organized and catch-up on the stack of business reading we’ve been meaning to get to. Though we regularly preach the importance of downtime , sometimes these catch-up activities can be part of the fun of a break!

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PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned.

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Firefly dominates the media scene with Crucial’s BX200 launch

PR in High Definition

For any consumer technology firm, product reviews and launch coverage are a vital part of the product sales life cycle, attracting early adopters to purchase the product on the day of launch. This is something Firefly recently helped Crucial to achieve, through the launch of its consumer-focused solid-state drive (SSD) the BX200. This new SSD […].

Media 48
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A Thanksgiving Wish

Waxing UnLyrical

I imagine you’re running around like a turkey with your head cut off (sorry, couldn’t resist it!) shopping, unfreezing birds, and vacuuming your guest room / living room / under-the-stairs closet. All the holiday frenzy reminds me of a Thanksgiving we spent in India , many years ago… 10, to be precise. Now, India isn’t on your usual list of T’Day destinations, but for whatever reason (I forget), that was when we (aka Mr.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How Anonymous and Southwest Airlines Fight Terror

Flatiron Communications

Governmental, organizational and individual reactions and overreactions to the terrorist attacks in Paris and Mali run the gamut and have spurred both fear and action. Global hacker group Anonymous suddenly morphed from Guy Fawkes to Charles Bronson in mounting an attack on ISIS vast online and social networks. “A hundred thousand twitter accounts have been taken down and five thousand YouTube videos reported to, and subsequently removed by, the service, since the cyberwar began in January

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PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned.

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Looking down the barrel – hunting for a new PR agency

PR in High Definition

It’s hunting season for many agencies – not that we condone blood sports of any kind, just to be clear. It is the period, post summer holiday and pre-New Year, that companies go hunting for new agencies to head their PR roster for the next year. The hunt is there to cull the weak and […]. The post Looking down the barrel – hunting for a new PR agency appeared first on Firefly Communications.

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4 Steps to Forging a Long-Lasting Influencer Relationship

Cision

Influencer marketing can bring in big bucks for any brand who draws up a detailed strategy and delegates outreach tasks. But a brand can quickly ruin its chances of success if it doesn’t continue to build the relationship after the initial ask. Forging a long-term relationship with an influencer is really quite simple. The more effort you put into getting to know the person, the more likely they will respond to your emails, repost your social updates or share your press release with their networ

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Six Essential Steps YOU MUST DO Before Pitching a Blogger

Rock the Status Quo

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. These are very, very common mistakes and worth talking about. If a new step only adds minutes to your pitch process, but helps you land two out of three pitches instead of one out of twenty, isn’t that worth the extra minutes?

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The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. [camtable] Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally invested, passionate about the data you’re working with.

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A one-size-fits-all approach for global campaigns doesn’t have to be watered-down

PR in High Definition

The internet has transformed the way companies operate. They can scale up to reach a global audience from just a desk and computer (ok, the desk is optional). There are no mountains, rivers or seas high enough, wide enough or deep enough to stop them reaching their audience – whether that be customers, partners, investors, […]. The post A one-size-fits-all approach for global campaigns doesn’t have to be watered-down appeared first on Firefly Communications.