Sat.Nov 21, 2015 - Fri.Nov 27, 2015

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. We love [link]. Use this tool to take any PDF and make it editable in powerpoint. You can even convert it back to PDF. Very cool.

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5 Reasons Email Is Key for Communication in 2016


“Email is the cockroach of the Internet.” ” – Stuart Butterfield, co-founder, Slack. Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. The argument for diversification of and focus on different (newer, shiny, social) communication platforms is complex: for every advantage there is an equally compelling disadvantage.

7 ways to ensure your press release won't get covered

PR Daily

This story was originally published on PR Daily in November 2014. The explosion of information we need to deal with each day is making it harder to find new products, services, or people who can help make our jobs—and lives—easier. This is why the bar for PR distinctiveness is high, and getting higher. It’s harder to stand out from the crowd. Social media may be the hottest new channel for distributing ideas and breaking through the clutter.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Six Essential Steps YOU MUST DO Before Pitching a Blogger

Rock the Status Quo

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. These are very, very common mistakes and worth talking about. If a new step only adds minutes to your pitch process, but helps you land two out of three pitches instead of one out of twenty, isn’t that worth the extra minutes?

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How to Pitch Social Influencers


It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). However, they are not viewing less content. They are migrating to different sources. They are moving to YouTube and Instagram.

How to identify weaknesses in your writing

PR Daily

This story was originally published on PR Daily in November 2014. I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. The majority lies somewhere in the middle. Whether you, the reader, like it, boils down to taste. In matters of taste, we're all experts. Still, in that vast middle area, there are likely some bad sentences. The skilled self-editor has a vocabulary for describing them. Here's how you can identify bad writing: 1.

Memo to SEO firms: Your days may be numbered

The Stalwart Blog

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. I can hear the cries of “B.S.” already, but hear me out. Years ago, firms like these were popping up almost as fast as their bots went screaming across cyberspace creating bogus backlinks for their clients. The truth is the popular schtick of “gaming” Google worked for a time.

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SHIFT: Thanksgiving Edition

Shift Communications

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it! What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks at all four offices, of course! As the tryptophan set it, SHIFTers gave thanks. At the top of the list were thanks for the wonderful people we are lucky enough to work with every day ….

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Be The Signal, Not The Noise On Social Media


Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead?

5 ways PR pros can stay motivated through the holidays

PR Daily

Whether you work from home or at an office, you can feel the shift in the air. Clients answer emails a little slower or demand more of your time. Gift Guide requests come in strong, and most of them have nothing to do with your other clients. Many people have already checked out, planning their travel, stressed about spending time with family or looking forward to a break. How can you stay motivated at work during the holidays ? Don’t let the holidays stop you from working PR magic.

PR rising in Africa rising

Stuart Bruce

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo.

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. The Citizen Analyst Manifesto. Click for a printable poster PDF. You must be curious of nature, and dedicated in heart; Speak humbly , but with insight ; Seek truth in your data, yet not hold it too high; Ask boldly. Be forthright , and unafraid. Disclose with honesty.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Little Red Lines

Mark My Words

Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house, have lambasted the former backbench romper stomper for quoting from a genocidal dictator. McDonnell argues this “flamboyant gesture” was required to cut through the Osbornomic noise and get a point out about the sale of public assets to foreign buyers, including the Chinese (“Maoist”) government.

4 reasons PR pros should think big for media relations strategies

PR Daily

PR comes in many forms. Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local. It’s a no brainer. However, I always encourage clients to think bigger. When I talk with local companies, I find they overlook opportunities outside local media that could help their businesses.

5 Must-Have Types of Content Marketing


When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site.

Mastering the Small Stuff (It’s Not Really All That Small)

Shift Communications

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time. Sure, it’s great if your creativity is off the charts and you can come up with some killer ideas. That will always be invaluable.

Mysterious $1.4 Billion Car Company Faraday Future Showcases PR Success in "Stealth Mode"


Just outside Los Angeles in an industrial building that once was an R&D facility for Nissan, Faraday Future has been quietly building a new multi-billion dollar electronic car company. The mysterious new startup is starting to take shape and has revealed veteran executives and engineers that include former senior employees from industry leader Tesla Motors. Media Monitoring Brand Management PR Strategy

What are the PR turkeys of 2015?

PR Daily

Every year, a few public relations efforts blow up in the face of organizations. Other crises are caused not by communicators, but by a product failure or shoot-yourself-in-the-foot comment by a chief executive that leaves a mess for PR pros to clean up. Either way, as Thanksgiving approaches, we rounded up some of the top PR turkeys of 2015. Citing the year's PR flops, Robert Barrows, president of R.M. Barrows Advertising and Public Relations , reminds us that mistakes can be costly.

How to Build a Winning Demand Generation Strategy


Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven.

PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned.

Hearts vs. Stars: What Twitter’s Icon Change Means for Brands


As you’ve likely noticed, Twitter recently changed its star icon for marking a tweet as a “favorite” to a heart icon for indicating that you “like” a tweet. Who could have imagined just 10 years ago that we would live in a world where this matters? Here’s an explanation of why it does for brands. Social Monitoring

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers. Forbes offers an explanation of the metrics—and a good starting point if you’re unsure how you can measure your social media efforts: Engagement is the level of interaction content receives on a specific social network.

4 Examples of Fair Use Debates in the Digital World


Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But copyright violations can have disastrous consequences. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

PR and Pro Wrestling are More Alike than You Think

Shift Communications

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned.

A Brief History of Black Friday and Cyber Monday


As I see it, the world is made up of two kinds of people. Those who shop on Black Friday and those who stay home. I’m in the later camp. I want nothing to do with large crowds of bargain hunters. I’ll stay home and eat my turkey sandwich by the fire, thank you very much. Cyber Monday, on the other hand, does have some appeal. Even though you won’t find me at Best Buy on the 27 th , I do think that the history of these quasi-holidays is interesting. Here’s how it all got started. Brand Managemen

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Final deadline is fast approaching for Ragan’s Employee Communications Awards

PR Daily

Thanksgiving – A Time to Reflect and Catch Up

Solo PR Pro

The Thanksgiving holiday in the U.S. tends to be a slow week, leading many hard-working Solo PR Pros to take advantage of the opportunity to get organized and catch-up on the stack of business reading we’ve been meaning to get to. Though we regularly preach the importance of downtime , sometimes these catch-up activities can be part of the fun of a break!

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

Shift Communications

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. camtable] Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally invested, passionate about the data you’re working with. Passionate about what it means to you. Think of an issue, a cause, a position in your life.

How to navigate corporate office politics: A consultant’s perspective

Communications Conversations

I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. . I didn’t want the corner office. I didn’t necessarily want more responsibility (read: a bigger team). I just didn’t want to play the game. That said, I have 20 years of “observing” office politics–and, as such, have learned a lot about what to do, and what NOT to do.

Facebook announces 'fundraiser' tool for nonprofit pages

PR Daily

When thousands changed their Facebook profile picture to reflect support for the victims of the recent terrorist attacks in France, some suggested that the move rang hollow. Facebook is looking to move past hollow gestures—such as simply “liking” a nonprofit’s Facebook page without donating—by partnering with 37 nonprofits in the United States and offering a fundraiser tool. Among the partner nonprofits are Mercy Corps , National Multiple Sclerosis Society and World Wildlife Fund.