Sat.Sep 26, 2015 - Fri.Oct 02, 2015

PR & Customer Success: 2 Sides Of The Same Coin


In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media


It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Here are just a few of the latest noteworthy changes to social media. Want to strengthen your PR foundation to boost results? Check out Cision’s PR Starter Kit! Leveraging the MT (Modified Tweet). While the MT isn’t exactly new, we are seeing it more on Twitter.

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Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago. One of the tactics that I questioned back then was the media tour: “With news cycles dwindling to zero, and media becoming more fractured and democratized, old school strategies like making the time to meet with journalists seem ever more quaint and slow.

Influencer Marketing


You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach. And there’s an art to engaging them. Influencers often include (but are not limited to): media. politicians. business leaders. community leaders.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Simple lessons from Agile for PR Teams

The Resolution Blog

I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency ( to building a product ( ) I must have read it at least 10 times. It’s packed full of wisdom. My favourite page right now is about the value of ideas vs execution from the point of view of Derek Sivers. Another genius.

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More Trending

7 steps for promoting your personal brand

PR Daily

As PR pros, we work hard to promote our clients, our companies and our stories, but what about promoting ourselves and our personal brands? Developing a strong personal brand can only take you further in your career and life. Here are the steps to take: 1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels.

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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small.

12 Quotes on Facebook ROI From Mari Smith


Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Who should you turn to for advice on driving business results on such a gigantic platform? We know just the person! Mari Smith , Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 best online master’s degree programs for PR pros

PR Daily

It’s not necessary for PR practitioners to get a master’s degree, but for some, it’s the ticket to take that next step up the ladder or have a deeper understanding of the industry. Options for advanced degrees in the field were limited in the old days. Some evening programs in select metropolitan areas existed, but for the most part, you had to quit your job and relocate to earn a master’s. Thankfully, that’s not the case anymore.

Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the cloning of these other, more popular content sites. Should you immediately leap to Facebook Notes?

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PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck. Every journalism program in the country tackles the art of the interview like this one from the University.more.

5 Mistakes to Avoid When Writing a Press Release


PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days of fax machines. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Reap the benefits of distributing your company’s news by reminding yourself what to avoid. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 things communications pros can do with a B.A. in English

PR Daily

I’ve had a bone to pick for 12 years with the hilarious off-Broadway musical “Avenue Q.”. At the beginning of the show, Princeton sings about his regret for getting an English degree, in “What do you with a B.A. in English?” He says that it’s “useless” and he’s destined for failure. I’m sorry, but I feel no sympathy for that puppet. There’s much you can do with an English degree.

What is the open rate of SMS text messaging?

Shift Communications

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever.

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Ugly Websites, Communications That Cajole and More Science on Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. With a decent stack of potential fodder for a grab bag post, it’s decision time. Here are the three vignettes that made the cut. That’s One Ugly Website If Warren Buffett was willing to take a pay cut, he could slide into the PR world as an account director with virtually no learning curve. His.more.

3 Ways to Improve Your Content With the Right Tools


The Internet is overloaded with content. Every day, marketers are throwing more and more content into the mix, saturating the marketplace with information and making it a struggle to get your efforts noticed. There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools.

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Study: Millennials will pay for content, but not news

PR Daily

Someday, perhaps there will be a study done on how many studies have examined what millennials will or won’t do. In the meantime, a new study has found that millennials will pay for content, but only certain types. In case you had any doubts, it’s bad news for print journalism. The American Press Institute has found that a scant 15 percent of millennials pay for print newspaper, and 21 percent pay for print magazines.

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Radically Dull

Mark My Words

The commentariat are baffled by Jeremy Corbyn. He does the unthinkable of giving straight answers to hypothetical questions. He can be pictured with a large marrow and not look ridiculous. So infuriated was Eamonn Holmes by Corbyn’s lack of sartorial concern that the Sky presenter gave up on sentences and reverting to a state of spluttering apoplexy. For all the talk of spin in Team Corbyn their man’s great achievement is perfecting the charm of dullness.

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Beets, Tomatoes…Big Data?

Shift Communications

When contestants begin a Food Network’s Chopped challenge, they are given a basket of random ingredients and asked to make an entrée. No recipe books, no Pinterest, no “phone my mom” option. The concoctions created with seemingly unrelated ingredients must flow directly from the minds of the chefs. Did they get a guidebook to follow? Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips? Negative.

Free Tip Sheet! Help Yourself Out with These Pitching Practices


If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. Cision’s free service enables media professionals to collaborate with sources from around the globe. While the premise of HARO is simple, grabbing a reporter’s attention requires a bit more effort. How will you know what to include in your pitch when reporters request different information in their source requests?

6 ways agile PR agencies are creating and uncovering content

PR Daily

Relevance is causing quite a buzz these days. Successful PR firms of the future will be hybrid agencies that specialize in developing valuable content to drive a company’s business goals. Those that fail to create relevant material and show how it connects to the bottom line will become obsolete.

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3 Top Tips to Boost Your LinkedIn Profile Visibility


Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile. If you want to get found on LinkedIn, complete your profile. It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

Reputation Us

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway? Many well-established clinics that […]. Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoo

Media & Influencer Lists, Saved by the Bell Style


I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the jock, the geek. And, of course, the person who was always in the know. She knew where the best parties were and who was seeing whom. If you wanted to get your news out there, you went to her. Sure, Principal Belding could make an announcement over the PA system, but who ever listened to him? Exactly. Instead, you went to the person with the contacts and the reach.

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Will Twitter drop its 140-character tweet limit?

PR Daily

Ask people what’s the one thing that sets apart Twitter from its social media brethren, and they’ll probably cite Twitter’s adherence to 140 characters per post. It’s been the site’s trademark and distinguishing feature since its launch in 2006. Now, it might go away. Re/Code , citing “multiple people familiar with the company’s plans,” reports that Twitter is exploring whether to allow users the option to share tweets that exceed 140 characters. It’s no secret that Twitter is struggling.

Free #PRstack #2 book with 30 how to guides for hacking your PR practice, tactics and strategy

Stuart Bruce

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. Like the first PRstack #1 book the content was sourced from volunteers working in public relations each of whom contributed a different chapter.

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5 Writing Habits You Need to Break … and Fast

PR 20/20

As Malcom Gladwell ( @Gladwell ) states in his book Outliers , 10,000 hours of deliberate practice are needed before you can become an expert in your desired field. Writing every day is the golden rule to becoming a better writer, but that’s not the only guideline you should be following. I recently read Ann Handley’s ( @MarketingProfs ) book, Everybody Writes , and boy, did I learn a lot about my current writing techniques.

Free Report! The Keys to Building a Successful Social Media Team


Drive traffic. Improve engagement. Gain followers. These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams.

6 ways to ensure a journalist will love your pitch

PR Daily

This post originally appeared on PR Daily in September 2014. It’s been a few years since I left the newsroom, but in my time as a reporter I saw enough bad pitches in my email inbox to give me nightmares to this day. Now that I have joined the "dark side," as reporters like to call it, I want to share the six steps to not just writing the pitch of a reporter's dreams, but that can also cut through the clutter and get your clients in the news. Remember that you are a bull rider.

What do you care?

Waxing UnLyrical

Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?