Onclusive
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […].
Cision
SEPTEMBER 29, 2015
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Here are just a few of the latest noteworthy changes to social media. Want to strengthen your PR foundation to boost results?
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ReimaginePR
SEPTEMBER 26, 2015
You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach. And there’s an art to engaging them. Influencers often include (but are not limited to): media. politicians. business leaders. community leaders.
The Resolution Blog
OCTOBER 1, 2015
I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product ( coveragebook.com ) I must have read it at least 10 times. It’s packed full of wisdom. My favourite page right now is about the value of ideas vs execution from the point of view of Derek Sivers.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
OCTOBER 2, 2015
Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
SEPTEMBER 27, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck.
Communications Conversations
OCTOBER 2, 2015
Back when I worked on the corporate side, I distinctly remember trying to get on my boss’ calendar. It was impossible. Why? Because she was booked with back-to-back meetings all day long. Double-booked, in fact. Unbelievable. Her story is hardly an uncommon one. Many of my big corporate clients today face the same dilemma. Meetings from 7:30 a.m. til 5:30 p.m.
Shift Communications
SEPTEMBER 28, 2015
On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the cloning of these other, more popular content sites.
Cision
OCTOBER 2, 2015
Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Who should you turn to for advice on driving business results on such a gigantic platform? We know just the person! Mari Smith , Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
SEPTEMBER 29, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. With a decent stack of potential fodder for a grab bag post, it’s decision time. Here are the three vignettes that made the cut. That’s One Ugly Website If Warren Buffett was willing to take a pay cut, he could slide into the PR world as an account director with virtually no learning curve.
Mark My Words
OCTOBER 2, 2015
The commentariat are baffled by Jeremy Corbyn. He does the unthinkable of giving straight answers to hypothetical questions. He can be pictured with a large marrow and not look ridiculous. So infuriated was Eamonn Holmes by Corbyn’s lack of sartorial concern that the Sky presenter gave up on sentences and reverting to a state of spluttering apoplexy.
Shift Communications
SEPTEMBER 29, 2015
Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too.
Cision
SEPTEMBER 26, 2015
PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days of fax machines. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Reap the benefits of distributing your company’s news by reminding yourself what to avoid.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stuart Bruce
OCTOBER 1, 2015
I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice.
Reputation Us
OCTOBER 2, 2015
What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway? Many well-established clinics that […].
Shift Communications
OCTOBER 1, 2015
When contestants begin a Food Network’s Chopped challenge, they are given a basket of random ingredients and asked to make an entrée. No recipe books, no Pinterest, no “phone my mom” option. The concoctions created with seemingly unrelated ingredients must flow directly from the minds of the chefs. Did they get a guidebook to follow? Nope. Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips?
Cision
SEPTEMBER 28, 2015
The Internet is overloaded with content. Every day, marketers are throwing more and more content into the mix, saturating the marketplace with information and making it a struggle to get your efforts noticed. There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. At his recent Cision webinar, “ 9 Tools & Tips That Drive Content Marketing Results ,” Ian Cleary discussed the common problems plaguing content marketers today and
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
OCTOBER 1, 2015
In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football. SHOW NOTES – October 1, 2015. Bryan Vincent. https://twitter.com/bvincent. 2015 MIMA Summit.
Reputation Us
SEPTEMBER 28, 2015
Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week. If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often extending into California, Idaho or Washington). The non-profit’s mission […].
Shift Communications
SEPTEMBER 30, 2015
From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). Just as there are two sides to every story, there are also two sides to every event. As PR people, we often get to experience them both – from an attendee/exhibitor-perspective and a conference-perspective. In the past six months, I’ve worked both sides of two very large events and am here to share my tips and tricks for how to not only survive but actually rock whatever role yo
Cision
SEPTEMBER 29, 2015
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. Cision’s free service enables media professionals to collaborate with sources from around the globe. While the premise of HARO is simple, grabbing a reporter’s attention requires a bit more effort. How will you know what to include in your pitch when reporters request different information in their source requests?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR 20/20
OCTOBER 1, 2015
As Malcom Gladwell ( @Gladwell ) states in his book Outliers , 10,000 hours of deliberate practice are needed before you can become an expert in your desired field. Writing every day is the golden rule to becoming a better writer, but that’s not the only guideline you should be following. I recently read Ann Handley’s ( @MarketingProfs ) book, Everybody Writes , and boy, did I learn a lot about my current writing techniques.
PR in High Definition
SEPTEMBER 29, 2015
Snapchat is no stranger since it launched on the social media scene in 2012, immediately gaining followers and support at an exponential rate. As of May this year, Snapchat reportedly had 100 million daily active users and was valued at more than $US15 billion. Whether you’ve jumped on the Snapchat bandwagon or remain a naysayer, it […]. The post Social media app Snapchat reveals its hidden tricks appeared first on Firefly Communications.
PR Conversations
OCTOBER 2, 2015
A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point. Those who feel compelled to comment and criticise their fellow PR practitioners commonly rely on speculation and extrapolation, quickly escalating a reasonable reflection into a full blown attack, based on their own righteousness.
Cision
OCTOBER 1, 2015
I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the jock, the geek. And, of course, the person who was always in the know. She knew where the best parties were and who was seeing whom. If you wanted to get your news out there, you went to her. Sure, Principal Belding could make an announcement over the PA system, but who ever listened to him?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR 20/20
SEPTEMBER 29, 2015
The following is a guest post by Nick Steeves. Nick is Chief Product Officer at Wishpond. Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. You can connect with Nick on Twitter and LinkedIn. Landing page optimization is part art and part science. There is an art to coming up with new designs and copy to test.
Reputation Us
OCTOBER 2, 2015
What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway? Many well-established clinics that focus on life-long care from doctors patients know and trust are still in measured disbelief these questions even need answering.
PR in High Definition
SEPTEMBER 29, 2015
Ah yes, the PR crisis. The bane (or thrill?) of every communications professional’s career. Facing a PR crisis can be quite a daunting time, especially when you don’t know what to expect. Often, the most important question you will face is how to react appropriately to contain a crisis. Do you go on a full-blown […]. The post Keep calm and carry on with crisis comms in the heart of a PR crisis appeared first on Firefly Communications.
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