Sat.Mar 28, 2015 - Fri.Apr 03, 2015

AirPR Fights for “Title Equality”

Onclusive

Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO. … Continued. Musings AirPR April Fool''s Day CSO funny job title joke satire title equality

All Business IS Personal

ReimaginePR

“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

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8 Best Practices for Content Curation

Cision

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” ” – Kevan Lee, Buffer.

A cheat sheet for public speaking

PR Daily

For some, public speaking is a terrifying proposition. For others, it’s more comfortable than a Barcalounger. Chances are, most people fall somewhere in the middle. And one thing is for certain when it comes to public speaking: Even the most seasoned public speaker has room for improvement.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Analytics! Graphic design! Insert buzzword here]! It can get a little crowded and difficult to decipher what is buzz and what you should actually be focusing on learning.

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TwitSquare? What to Know About Twitter & Foursquare’s Partnership

Cision

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

3 essential skills for today’s PR pro

PR Daily

Not long ago, public relations success meant getting your company or client’s name mentioned in a local newspaper. For a PR pro, the clear path to making that happen usually involved writing a press release. Things have changed.

The Top 10 Must-Follow People on Twitter: The CMO Edition

Polaris

If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar.

HARO: Good PR Pitches have a Long Shelf Life

Sword and the Script

by Frank Strong. By deadline, there were just four responses to query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? What advice would you offer?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Rejection Rule

Cision

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start with a primary rule to reject errant campaign ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ?

7 ways to reignite your creative spark

PR Daily

Call it what you like: writer’s block, mental block or artistic rut. When the creative juices have clogged, it can seem like they will never flow again.

9 Must-Have Online Newsroom Features

The Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0.

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Missing the signs

Prakkypedia

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all?

How Big Was the Buzz at Social Media Marketing World?

Cision

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees.

Social media trends for each day of the week

PR Daily

From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive traffic to your site, build brand awareness and gain followers.

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Should HR Be Telling Stories?

Ishmael's Corner

I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong.

The Thrill of the Chase

Shift Communications

People often ask what drives us? For me, it’s a good challenge. Tell me that I can’t do something, and I will prove that I can. Say I don’t know what I’m talking about (especially if it involves football and the NFL), and I’ll blow you away with a well thought-out, carefully crafted argument.

Master Multimedia Storytelling With a Free E-Book!

Cision

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new.

Business editor answers 12 crucial PR questions

PR Daily

Journalists and PR pros have a love/hate relationship. Reaching knowledgeable experts we''d never have found if not for their reps? Love it. Finding inspiration for new and unique story angles through the pitches we receive? Love it.

Lee Kuan Yew, His Communication Skills Also Defied Convention

Ishmael's Corner

Since Lee Kuan Yew’s passing, every media outlet in the free and not-so-free world has chronicled his accomplishments. If you haven’t spent time in Southeast Asia, it’s hard to appreciate the “miracle” of transforming this speck of geography into a world-class economy.

What does that buy us?

Shift Communications

“People buy tactics in times of uncertainty. They buy strategy when times are good.”. My friend Chris Brogan said that and it struck me as profound.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media.

6 reasons to hold back prank press releases

PR Daily

With April Fools’ Day nearly here, many PR pros are secretly preparing clever tricks, but if you’re thinking about distributing a prank press release, you may want to reconsider.

2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr.

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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing.

Why You Need an Online Newsroom

Cision

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? That’s where an online newsroom comes in handy.

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Groupon hilariously replies to 'Banana Bunker' comments on Facebook

PR Daily

A few years ago, we couldn’t stop writing about Groupon. If you’re not one of the company’s daily devotees, you’ll be interested to hear that not only are they still alive and kicking, but they’re doing funny stuff on social media.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” ” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person.

SHIFT Announces New Augmented Influence Reader

Shift Communications

SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. However, most of our employees have to do influencer research while seated at desks, in offices.

Everything You Need to Know About Word-of Mouth Marketing

Cision

Your target audience trusts their inner circle of friends, family and social network more than the content you produce. How can you break into or improve your word-of-mouth marketing?

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. When they do, they join more than 347 million users in 200 countries.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY.