Sat.Mar 28, 2015 - Fri.Apr 03, 2015

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AirPR Fights for “Title Equality”

Onclusive

'Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO. … Continued.

Employee 315
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8 Best Practices for Content Curation

Cision

'“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” – Kevan Lee, Buffer. Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media.

Google 248
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All Business IS Personal

ReimaginePR

'“It’s nothing personal, it’s just business.” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets. I bet those bullets felt pretty personal. I’m with John Schonegevel when he counts the phrase as among the worst 5 a leader can use , not to mention cowardly.

Crisis 226
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9 Must-Have Online Newsroom Features

The Proactive Report

'The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0. There’s just a list of press release headlines with a link to the full release.

Resources 176
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

'View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. Out of all the gossip, what are the 2-3 things that PR pros should care about the most? Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to

Facebook 130

More Trending

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The Top 10 Must-Follow People on Twitter: The CMO Edition

Polaris

'If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar. The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices.

Twitter 128
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Social Media Mistakes

The Proactive Report

'The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan.

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Should HR Be Telling Stories?

Ishmael's Corner

'I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong. It turns out that one can make an argument for HR more than any other function needing storytelling.

Handbook 117
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The Rejection Rule

Cision

'Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start with a primary rule to reject errant campaign ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Missing the signs

Prakkypedia

'When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs.

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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

'Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. At the top of the funnel, hospitals generally look for two kinds of brand recognition.

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Lee Kuan Yew, His Communication Skills Also Defied Convention

Ishmael's Corner

'Since Lee Kuan Yew’s passing, every media outlet in the free and not-so-free world has chronicled his accomplishments. If you haven’t spent time in Southeast Asia, it’s hard to appreciate the “miracle” of transforming this speck of geography into a world-class economy. It’s not quite Moses parting the Red Sea, but it’s close. I made my first trip to Singapore in 1994, four years after Mr.

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How Big Was the Buzz at Social Media Marketing World?

Cision

'Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. The event had 71,039 social messages and saw the #smmw15 hashtag used 69,163 times from March 23, two days before the event, through March 30, three days after. That’s nearly 28 hashtagged posts per attendee.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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TCIP #043 – Bullying Ends Here with Tad Milmine

Melissa Agnes

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement.

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What does that buy us?

Shift Communications

'“People buy tactics in times of uncertainty. They buy strategy when times are good.”. My friend Chris Brogan said that and it struck me as profound. We’ve seen this in our own business: when the budget axe chops into Marketing, the conversation can quickly move from “What’s the right thing for us to do to move the needle?” to, “What can we get for $X?”.

Twitter 114
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HARO: Good PR Pitches have a Long Shelf Life

Sword and the Script

'by Frank Strong. By deadline, there were just four responses to query, which has posted a day or so prior. The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? What advice would you offer? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view.

Pitching 100
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Master Multimedia Storytelling With a Free E-Book!

Cision

'To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Firefly launches new drone to deliver press releases straight into journalists’ hands

PR in High Definition

'1 April 2015 – Journalists will once again receive hard copy press releases with the introduction of FireDRONE, a new press release distribution drone from technology PR agency, Firefly Communications. FireDRONE will take its debut flight in the skies of London on 1 April 2015, delivering press releases straight to the desks of journalists from Firefly’s […].

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The Thrill of the Chase

Shift Communications

'People often ask what drives us? For me, it’s a good challenge. Tell me that I can’t do something, and I will prove that I can. Say I don’t know what I’m talking about (especially if it involves football and the NFL), and I’ll blow you away with a well thought-out, carefully crafted argument. What I’ve always liked most about challenges is the thrill of the chase.

Pitching 113
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5 reasons you SHOULDN’T start a business podcast

Communications Conversations

'Lately, I’ve been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their corporate clients. The numbers make sense. Recent Edison research says podcasts “share of ear” has increased 18 percent in the last six months. Podcasts now have a total “share of ear” of 30 percent (for context, AM/FM radio is at 21 percent and streaming music is at just 12 percent).

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‘The Facebook Times?’: Facebook to Host Original News Content

Cision

'The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. Why?

Facebook 226
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Ashley Judd, Feminism, and Social Media

Waxing UnLyrical

'On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In response to that tweet, Judd received many threats of physical and sexual assault.

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SHIFT Announces New Augmented Influence Reader

Shift Communications

'SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. However, most of our employees have to do influencer research while seated at desks, in offices. While we all enjoy a collegial, collaborative environment, there’s no substitute for getting actual face time with influencers. Our new SHIFT Augmented Influence Reader (AIR) helps PR professionals make the most of every real-life interaction.

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Selfie Politics

Mark My Words

'5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The Nick Clegg-Joey Essex selfie shows us how far these posers have come and how far our politics hasn’t. 2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”.

Survey 78
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Everything You Need to Know About Word-of Mouth Marketing

Cision

'Your target audience trusts their inner circle of friends, family and social network more than the content you produce. How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts.

Marketing 189
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Boost your profile with contributed articles

Public Relations Sydney

'A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […]. The post Boost your profile with contributed articles appeared first on Public Relations Sydney.

Writing 78
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18 PR Standbys That Will Never Die

Waxing UnLyrical

'I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean.

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The Social News Network?

The Stalwart Blog

'In recent months, I’ve consciously noticed an uptick in my use of Facebook. While I enjoy using Facebook as a way to stay in touch with friends, past and present, I’ve always done so sparingly, hesitant to succumb to the opiate that is social media. Despite my best efforts, I now begrudgingly find myself using Facebook more and more, not as a social platform, but as a comprehensive news outlet.