Sat.Mar 28, 2015 - Fri.Apr 03, 2015

AirPR Fights for “Title Equality”

Onclusive

Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO. … Continued. Musings AirPR April Fool''s Day CSO funny job title joke satire title equality

All Business IS Personal

ReimaginePR

“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

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8 Best Practices for Content Curation

Cision

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” ” – Kevan Lee, Buffer.

3 essential skills for today’s PR pro

PR Daily

Not long ago, public relations success meant getting your company or client’s name mentioned in a local newspaper. For a PR pro, the clear path to making that happen usually involved writing a press release. Things have changed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Top 10 Must-Follow People on Twitter: The CMO Edition

Polaris

If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar.

More Trending

TwitSquare? What to Know About Twitter & Foursquare’s Partnership

Cision

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

7 ways to reignite your creative spark

PR Daily

Call it what you like: writer’s block, mental block or artistic rut. When the creative juices have clogged, it can seem like they will never flow again.

9 Must-Have Online Newsroom Features

The Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0.

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Missing the signs

Prakkypedia

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Rejection Rule

Cision

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start with a primary rule to reject errant campaign ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ?

Social media trends for each day of the week

PR Daily

From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive traffic to your site, build brand awareness and gain followers.

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Should HR Be Telling Stories?

Ishmael's Corner

I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong.

What does that buy us?

Shift Communications

“People buy tactics in times of uncertainty. They buy strategy when times are good.”. My friend Chris Brogan said that and it struck me as profound.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Big Was the Buzz at Social Media Marketing World?

Cision

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees.

6 reasons to hold back prank press releases

PR Daily

With April Fools’ Day nearly here, many PR pros are secretly preparing clever tricks, but if you’re thinking about distributing a prank press release, you may want to reconsider.

Lee Kuan Yew, His Communication Skills Also Defied Convention

Ishmael's Corner

Since Lee Kuan Yew’s passing, every media outlet in the free and not-so-free world has chronicled his accomplishments. If you haven’t spent time in Southeast Asia, it’s hard to appreciate the “miracle” of transforming this speck of geography into a world-class economy.

The Thrill of the Chase

Shift Communications

People often ask what drives us? For me, it’s a good challenge. Tell me that I can’t do something, and I will prove that I can. Say I don’t know what I’m talking about (especially if it involves football and the NFL), and I’ll blow you away with a well thought-out, carefully crafted argument.

Master Multimedia Storytelling With a Free E-Book!

Cision

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new.

Groupon hilariously replies to 'Banana Bunker' comments on Facebook

PR Daily

A few years ago, we couldn’t stop writing about Groupon. If you’re not one of the company’s daily devotees, you’ll be interested to hear that not only are they still alive and kicking, but they’re doing funny stuff on social media.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” ” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media.

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. When they do, they join more than 347 million users in 200 countries.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY.

SHIFT Announces New Augmented Influence Reader

Shift Communications

SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. However, most of our employees have to do influencer research while seated at desks, in offices.

Why You Need an Online Newsroom

Cision

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? That’s where an online newsroom comes in handy.

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New York Times to produce 'one-sentence stories' for Apple Watch

PR Daily

The New York Times has announced that it will publish one-sentence stories on the Apple Watch.

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Are You Ready? Five Crisis Communications Building Blocks

Solo PR Pro

This is a guest post by Fran Stephenson, a Solo PR PRO Premium member who has handled hundreds of crises during her 20+ years in corporate communications, including more than 15 years as a theme park communicator.

Everything You Need to Know About Word-of Mouth Marketing

Cision

Your target audience trusts their inner circle of friends, family and social network more than the content you produce. How can you break into or improve your word-of-mouth marketing?

Connecting the dots between PR metrics and strategy

PR Daily

In communications, two of our biggest jobs are to translate data and PR metrics into narratives and narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard.