Sat.Nov 29, 2014 - Fri.Dec 05, 2014

9 Ways to Up Your PR Game

Onclusive

Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

PR Expanded

New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

It’s no small feat. Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

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7 Inspiring TED Talks Every Marketer Should Watch

Polaris

It’s hard not to get bogged down with work. But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job.

Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts.

TCIP #026 – The Accidental PIO with Tom Iovino

Melissa Agnes

Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. “People have to know you care before they care about what you have to say.” ” – Tom Iovino.

Crisis 239

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss.

How To Use Twitter Analytics

Shift Communications

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses.

7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Editor’s note: Last week, Maanit Zemel discussed what Canada’s Anti-Spam Legislation (CASL) is and why it matters to your business , no matter where in the world you may be located. She also mentioned that a good CASL compliance policy could go a long way in protecting you.

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications.

The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

Think like a publisher. Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” ” Magazine and newspaper publishers—online and off— are responsible for the bottom line.

Finding Your Mission, Vision, Values, and Strategy

Shift Communications

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy.

Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

It must have been the 5 th time they called to sell me an extended warranty. It was certainly the 5 th time I’d said “no.” Rest assured on the last three attempts I asked them pointedly to remove me from their list and stop.

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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.)

Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service.

How Harry Potter Can Help Industry Pros

Shift Communications

Anyone who knows me well knows my affinity for all things Harry Potter. Like my millions of fellow Potterheads out there, I’ve devoured the books and movies multiple times and gone as Harry – broomstick and all – on numerous Halloweens.

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? Does is still make sense for me? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog.

Three human responses to negative feedback

The Stalwart Blog

Everything online is an invitation for conversation and that means endless opportunity to differentiate a brand when responding to feedback. It''s a chance to produce emotionally intelligent interactions that show off the company''s voice and personality. As Eric B.

Successful Media Interviews & Body Language: What You Need To Know

Polaris

A weak handshake. Avoiding eye contact. Sluggish posture. Body language is just as important as what you say. In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters).

The Future of Marketing with Tamsen Webster

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Why I believe the Page Like is completely dead

Communications Conversations

Last week I was in lovely New Ulm, Minn., presenting to a small group on Facebook advertising. You can find the full deck here, if you’re interested.

How to create great images for your business that won’t break the bank  

Public Relations Sydney

As the saying goes, a picture is worth a thousand words. Images capture attention, create intrigue and have the ability to increase audience reach. Individuals are exposed to thousands of stories daily and visual communication can help to ensure your message is received.

What I Learned from My Binge Blogging Challenge: Week 2

Polaris

I’m halfway through my binge with a grand total of 14 posts published in 14 days. If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week.

Rewarding Our Supporters – Become a Solo PR Affiliate

Solo PR Pro

Solo PR PRO Premium members are our biggest fans, and we’d like to reward you for what you’re doing already – recommending Solo PR PRO Premium membership to your friends and colleagues.

7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Editor’s note: Last week, Maanit Zemel discussed what Canada’s Anti-Spam Legislation (CASL) is and why it matters to your business , no matter where in the world you may be located. She also mentioned that a good CASL compliance policy could go a long way in protecting you.

Will 2015 be the year wearable technology brands enter the national health debate?

PR in High Definition

This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. And that’s before we have the hype juggernaut that is the Apple Watch, expected to ship next year.

Twin Cities PR This Week – Dec. 1

Communications Conversations

Just back from a speaking gig up in lovely St. Cloud, Minn. today. There, I talked about Facebook advertising–specifically, a number of campaigns I’ve helped orchestrate in the last couple years. Take a peek , if you’re so inclined.

Festive Spin

Mark My Words

A literary juggernaut has been born into an over ventilated echo chamber. Praise be! The publishing industry has been saved and Penguin Random House will be making hay for years to come. Or at least that’s what the headlines would have us thinking. The advance sales party have been mobilised for the festive season. Shibboleths of spin and brands everywhere are desperately vying for media attention in the hopes of making a few sales in the run up to the Christmas.

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Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone.