Sat.Nov 01, 2014 - Fri.Nov 07, 2014

Getting inside the brain of Shonali Burke

Onclusive

There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

What the Electric Golf can teach you about Innovation

Ronn Torossian

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric.

Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint

Rock the Status Quo

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. Run into one that’s a bit prickly? This might be why.

The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Everything is Measurable in PR

Shift Communications

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication.

TCIP #022 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 2)

Melissa Agnes

Welcome to episode #022 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein.

“Dear Marketing Diary,” or Why Marketers Should Keep a Journal

Shift Communications

Many marketers and PR professionals keep a blog. But how many keep a journal? The phrase “CONTENT IS KING” has been trumpeted to one end of the Internet and back. But while creating content is easy, creating engaging content is not.

Shannon Meehan: The Sequel

ReimaginePR

As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship. It’s a great opportunity and she’s the perfect candidate. Check out the link to her entry.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five Tips for Effective Campaign Communications

Reputation Us

Do you hear that? It’s the sound of silence. I’m not talking about the classic Simon and Garfunkel song, I’m talking about the end of campaign ads. We have finally made it to post-elections.

The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

As I’ve said often , there are two crises within the Ebola crisis: The Ebola crisis itself; and. Fearbola. Fearbola is a real and serious risk (as Emory University Hospital experienced first-hand) and it stems from a lack of truly understanding what Ebola is and how it’s spread.

The Recipe for a Good Kick-off Meeting

Shift Communications

Ah, kick-off meetings. If you’ve spent a few years in PR, you’ve probably had your fair share of good and bad kick-off meetings. A good one is worth every minute spent in the room, but a poor one can feel like a waste of hours.

Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

Doctor Spin

When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible.

The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points

Ishmael's Corner

It’s been a tough few days for Mr. Wilde. Since his communications in handing Madison Bumgarner the MVP trophy for the World Series and keys to a Chevy Colorado, the media has crushed Mr. Wilde (and those were the nice ones).

Melissa Agnes Discusses Ebola Crisis and Jian Ghomeshi Scandal on CJAD

Melissa Agnes

Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD.

Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product.

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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.)

PRSA, IABC, MIMA, AdFed: What’s the right professional organization for you?

Communications Conversations

The lines are blurring in the marketing, communications, creative and PR worlds. More so now than ever before. PR people are playing in the advertising sandbox. Advertising people are adding PR to their resumes. Interactive folks get involved with content.

Media release template: Download your FREE media release template

Public Relations Sydney

Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. The answer is – yes!

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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Anyone who knows me well knows I love a good prank (I once waited inside a box for 20 minutes before springing out to scare a coworker).

Florida State Seminoles - a duality in PR

The Stalwart Blog

I don''t know anyone in the communications arm of Florida State University''s Athletic Department, but it''s safe to say that those folks have gotta be some of the toughest PR professionals in town.

Twin Cities PR This Week – November 7, 2014

Communications Conversations

Going to try another new kind of series today. Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards.

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Melissa Agnes Discusses Ebola Crisis and Jian Ghomeshi Scandal on CJAD

Melissa Agnes

Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD.

7 Ways to Stop Wasting Money on Professional Development

Solo PR Pro

Ongoing education is critical to success in our business, but with so many “gurus” online – from individuals to big name trade publications – peddling conferences, advice and information products, how can you be selective and avoid falling victim to mediocre professional development offerings?

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We Are Never, Ever, Ever Getting Back Together!

Mark My Words

It seems that pop’s darling of the decade has turned diva this week as it was announced that Taylor Swift had pulled her entire back catalogue of music from Spotify. Through all the initial hubub, it seems that everybody’s missed the point: this is a publicity scam, and it’s one that she’s already rehearsed. The move was practically in the DNA of 1989′s release.

7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones

MaccaPR

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious.

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The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

As I’ve said often , there are two crises within the Ebola crisis: The Ebola crisis itself; and. Fearbola. Fearbola is a real and serious risk (as Emory University Hospital experienced first-hand) and it stems from a lack of truly understanding what Ebola is and how it’s spread.

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. By Liam FitzPatrick, FCIPR.

Monday Roundup: Rocking the Vote

Waxing UnLyrical

Happy Monday! Did you have a tough time getting up today, what with Daylight Savings Time ending and all? Me too. Since tomorrow is Election Day here in the U.S., this week’s roundup features seven posts from around the web focused on business lessons learned from politics.

Advice For Marketers From PayPal’s Billionaire Founder

PR 20/20

This article was originally published on the Marketing Agency Insider blog. Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis.

Instead of lame holiday social posts, why couldn’t brands try this?

Communications Conversations

When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? I mean, really? Stock photography AND a product sell job?