Sat.Sep 11, 2021 - Fri.Sep 17, 2021

5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity.

Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

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Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

5 Things We Learned From the 2021 State of the Press Release

Cision

Key takeaways for PR pros from an analysis of 100,000 press releases. US Blog

More Trending

4 ways to integrate local SEO into your PR strategy

PR Daily

Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets.

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Diversity and Inclusion in PR

Ronn Torossian

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.

Good Stories

PR for Anyone

What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September.

How To 130

3 effective content marketing shifts to make in the post-pandemic world

Agility PR Solutions

The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

My Young Auntie’s Oberon Sinclair on what the future holds for PR

PR Daily

The PR pro known for her work making kale a superstar of the food world, the veteran shares what tools and tactics she sees as having staying power. In thinking about the future of PR, Oberon Sinclair, the CEO and founder of My Young Auntie Creative Agency, is focused on “more.”.

AP Style Rules to Remember for Your Writing

Cision

In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more. Media Blog

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These were the top publishers on Facebook in August 2021

NewsWhip

As summer turns to fall we’re back with our latest edition of the Facebook publisher rankings for August 2021, identifying the publishers with the most engagement on Facebook for the month. .

Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What communicators should do following Biden’s new vaccination mandate

PR Daily

Some organizations are already in sync, but either way, expect tensions and frustration to escalate.

Media Moves at Bon Appétit, NPR & Fortune, Promotions at Adweek, SELF, Slate

Cision

Bettina Makalintal joins Bon Appétit, Jordan Weissman promoted at Slate, and more. Media Blog

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Did You Know: Critical Mention New Features and Updates

Critical Mention

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind.

Mobile 109

New Ketchum report helps PR pros assess and prepare for your next career move

Agility PR Solutions

All of the headlines in my LinkedIn feed read the same: “’I Quit My Job’ Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” – CNBC News “The […].

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How to communicate with targeted, strategic transparency

PR Daily

Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI. In both leadership and communications, the quality of transparency wears a halo.

UK Media Moves including BBC News, ES Magazine, LBC and more

Cision

BBC News announces appointments for Jess Brammar and Paul Danahar; Ben Cobb to be Editor of ES Magazine; Gina Davidson taking on brand-new role of Scotland Political Editor at LBC. Media Blog

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Podseeker is a useful Media Database for Podcast Contacts [Product Review]

Sword and the Script

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage.

Tesla’s ‘driverless’ public relations: A cautionary tale

Agility PR Solutions

It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

New Jersey Advance Media’s Jonathan Salant shares tips for PR pros

PR Daily

Catch up with the latest episodes of ‘The Friday Reporter’ as journalists take you behind the scenes with them on their daily beat. Jonathan Salant from New Jersey Advance Media is a long-time newsman with terrific stories about journalism and wise words for public relations execs.

UK Media Moves including Fabulous, SHARES Magazine, Metro and more

Cision

SHARES Magazine announces new hire and other changes; several promotions at Fabulous; new role for Sophie Murray-Morris at Metro. Media Blog

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New Advertising Regulations With Minors Puts Emphasis on Organic PR

PRSay

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18.

How marketers can re-establish and fortify connections with stakeholders

Agility PR Solutions

From customers to business partners and employees, marketers play a vital role in re-establishing and strengthening connections across the stakeholder landscape, according to new research from Gartner.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The impetus for ESG

PR Daily

By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it. Leading companies are shifting the way they do business and emphasizing relationships and business activities that create value in the long term.

How Do You Solve for the 'S' in ESG?

Cision

How (and why) brands should address their social impact. US Blog

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2022 Crisis Variants: Brace Yourselves With Planning & Training

Reputation Us

2021 has become another year of “you can’t make this stuff up” series of relentless crises. Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022.