Sat.May 02, 2020 - Fri.May 08, 2020

Why Public Relations Is King During A Crisis


We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.

How to measure your crisis messaging

PR Daily

If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge. What parts of your message are changing hearts and minds? You’ll never know if you aren’t measuring your campaigns.

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5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth.

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Take 5 with Scott Peacock


Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing.

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More Trending

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. Whether you are Marriott’s Arne Sorenson or Southwest’s Gary C.

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40 Newsworthy Reasons to Write a Press Release


Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to perfect your pitch for any media environment

PR Daily

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips. It seems like a good time to go over what makes a good PR pitch. Oh, no reason.

Three Key Takeaways from State of the Media LIVE!


Three key takeaways from our State of the Media LIVE panel. Best Practices

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Mental health and coronavirus: Media coverage and brand initiatives


May is mental health month, and it is a particularly pertinent time for it given the potential disruption to our mental health by the COVID-19 pandemic. We looked back at some of the top mental health and coronavirus narratives of the year so far. .

4 in 5 businesses have rejected a job candidate based on social media content

Agility PR Solutions

If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How workplaces will be transformed in the wake of COVID-19

PR Daily

Workplace expert shares nearly 20 ways to create a safe space in your office right now for employees, as well as issues to address in the coming months.

Why You Should Put Internal Communications First During a Crisis

Meltwater - PR

As brands navigate their way through a crisis, communications teams take center stage. When organizations have to figure out what to say—and fast—they call upon their communicators to help them… Read More >>>. Executives PR & Comms Corporate Comms Crisis Management

5 Tips for Producing Video Content During Social Distancing


Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media.

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Lockdown letter: Zoom fatigue, checking in with Maslow and future plans

Stephen Waddington

Day 46 in lockdown. This is my sixth letter. It’s become a form of weekly therapy. It turns out that video conference fatigue is a thing. You’re not imagining it. We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown.

4 lessons from a mismanaged crisis response

PR Daily

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.

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How the power of perception helps energy companies market their brands

Agility PR Solutions

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home.

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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay


The COVID-19 pandemic continues to dominate the national conversation every day, proving that it’s not going anywhere and that the world will simply have to adapt. However, those adaptations aren’t just coming from health-care workers, elected officials and business owners.

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How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” ” I put that term in quotes because, personally, I despise it.

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How COVID-19 is the ultimate test of ‘purpose’

PR Daily

Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come. Brands, companies and organizations are operating at a time of unprecedented stress and challenges.

3 essential insights for creative PR campaigns during the COVID crisis

Agility PR Solutions

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal.

How These Reporters See the Media Landscape Changing


Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better.

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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

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How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. For restaurants and other companies severely affected by the coronavirus pandemic, keeping marketing messages flexible is crucial.

Social activism and teens—and why it’s more important than ever that brands listen

Agility PR Solutions

Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating.

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Blogger Conferences: Digital-Only Events to Attend in May


Looking for learning opportunities in May? Here are several options for bloggers and content creators. Media Blog

Helping clients navigate the COVID-19 crisis with empathy and education

Muck Rack

Helping clients navigate the COVID-19 crisis with empathy and education

How to quickly pivot communication priorities—without losing your way

PR Daily

Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs. As communicators, we have much to contend with right now as the COVID-19 crisis continues to upend the business world.

PR pros speak out on their biggest lockdown challenges

Agility PR Solutions

“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to everyone who got in touch.

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