Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

Content Marketing Is The New PR

Maine PR Maven

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that. The post Content Marketing Is The New PR appeared first on | The PR Maven.

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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.

Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels. public relations marketing

How to Generate Engagement

Ronn Torossian

As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences.

How To 195

Why today’s SEO requires a three-pronged approach

PR Daily

As search engine algorithms become ever more sophisticated, the old tricks no longer cut the mustard. Integrate PR, website design and savvy social media efforts to rank your brand higher.

SEO 124

More Trending

A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world.

When and Why to Do a Website Redesign

Maine PR Maven

Your website is the one go-to place where prospective and current customers can find information on your business or organization. The post When and Why to Do a Website Redesign appeared first on | The PR Maven. Marketing SEO Website

SEO 78

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

Brand 235

[Whitepaper] The 2019 News Release Benchmark Report

Onclusive

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification.

Report 207

One Size Fits All

Ronn Torossian

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […].

Unpacking The Away PR Disaster

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position.

5 ways video can build and sustain consumer trust in your brand

PR Daily

Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them. Credibility can make or break your business.

Video 128

Choose Your Own PR Adventure

Cision

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up. Best Practices

Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius

Agility PR Solutions

The dysfunctional Peloton ad that that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the troubled woman in the Peloton spot (which you can watch here) by […].

Brand 123

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater - PR

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

Agency 124

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? It’s the end of the decade—and what a decade it’s been.

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. Truth matters in a democracy. It’s a fundamental constituent of trust. It’s critical to effective communication, understanding and decision making.

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

Retail 116

Not All Heroes Wear Capes… Some Wear Hard Hats

Cision

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

The PR success stories of 2019

PR Daily

PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019. What are the PR tactics that worked in 2019?

Distraction as a media relations tactic

Stephen Waddington

A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party. The Daily Mirror led on its front page on Monday with a story about a four-year-old boy suffering from suspected pneumonia.

Most Talked About 77th Golden Globe Nominations for 2020

Critical Mention

Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday.

Radio 106

Blogger Conferences: Top Events to Attend in 2020

Cision

Boost your blogging skills in 2020 and attend one of these events targeted to creatives. Media Blog

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

7 solid tips for using online reviews to manage your brand reputation

Agility PR Solutions

Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or not.

Understand How Online News Tracking Improves Businesses

Critical Mention

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience.

Not All Heroes Wear Capes… Some Wear Hard Hats

TrendKite

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

The Big Debate: Is Media Relations Dying?

Cision

The digitalisation of communications has affected all parts of the media industry. But to what extent? CommsCon UK

7 Tried-and-True Productivity Tips From a Traveling Entrepreneur

Prowly

As a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road. Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips.

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Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

Muck Rack

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

Last chance: Don’t miss this week’s late entry deadline

PR Daily

Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. The post Last chance: Don’t miss this week’s late entry deadline appeared first on PR Daily. Ragan Awards

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI).

Data 85