Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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How to Contain PR Fallout from a Cyber-attack

Flack's Revenge

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is a special kind of crisis. It has some things in common with other types (e.g. product liability, malfeasance) in that the company’s reputation can also be at stake.

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […]. The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.

Marketing 268
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Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014.

Ethics 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tinder for cows

The Resolution Blog

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]. The post Tinder for cows appeared first on PR Resolution — by CoverageBook.

More Trending

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Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations?

Prowly

In the case of IR, relations built with shareholders or institutional and individual investors are based on reliable information about the market and public companies operating on it. The post Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations? appeared first on Prowly Magazine.

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Get Famous Friday: It’s Okay to Say “I Don’t Know”

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed. I know we get nervous about that if somebody asks a question and you think you have to answer it. But […].

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Creating a Video Storytelling Strategy That Gets Results

PRSay

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value.

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Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and efficiency of their social media marketing approach. So never again miss an important date […].

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Get Famous Friday: It’s OK to Say “I Don’t Know”

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed.

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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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5 Leadership Lessons From Top Women Executives at the NFL, Google and Mr. Cooper

PRSay

On Aug. 28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper. Moderated by Jennifer Cho , executive vice president at Weber Shandwick Southwest, and hosted by PRSA Dallas , the panelists discussed a variety of to

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meet the Media—Q&A with Abrar Al-Heeti of CNET

Agility PR Solutions

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions.

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Different tones appeal to different audiences.

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How to use NewsWhip for crisis monitoring

NewsWhip

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis. First, you have to decide what constitutes a crisis.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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It’s always about the audience—the broader lesson of milkshake marketing

Agility PR Solutions

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. Among the most important things he taught me was to always keep the audience in mind. […]. The post It’s always about the audience—the broader lesson of milkshake marketing appeared first on Agility PR Solutions.

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Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs ea

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How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.

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Need a Sustainable Content Strategy? Reduce, Reuse, Recycle.

Barokas

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to promote your Twitch channel

Agility PR Solutions

It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe and donate to potentially. With Twitch […]. The post How to promote your Twitch channel appeared first on Agility PR Solutions.

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Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. They are struggling to reach younger audiences and people with limited formal education.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession? In the past, many journalists who left traditional news media migrated into public relations.

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An existential moment for in-house communications leads

Steve Barrett on PR

CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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As the 2020 election draws nearer, are consumers confident they can spot fake news?

Agility PR Solutions

The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. New research from business news and how-to website The Manifest finds people are aware of the potential for fake news on social media—and they say they’re confident in their ability to spot it. The majority of […].

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How to make the most of new and emerging media outlets

Communications Conversations

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Or, The Today Show. Or, in The New York Times. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Fast forward to 2019, and I keep hearing similar conversations.

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank.

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