Sat.Dec 15, 2018 - Fri.Dec 21, 2018

CEOs and live social video will be a top brand-boosting trend for PR in 2019

Agility PR Solutions

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Trends 141

There is such a thing as bad PR, but who cares?

Mark My Words

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor.

Trends 215

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

More Trending

The UPS Store deletes tweet promising to shred kids’ letters to Santa

PR Daily

Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke. One good shredding deserves another.

Retail 166

AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Social media trends overview—what’s hot and what’s not in 2019

Agility PR Solutions

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Many Camps Using Meng Wanzhou Arrest to Promote Their Message?

Ronn Torossian

One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 PR blunders of 2018

PR Daily

Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook. No year is complete without its public relations blunders—the campaigns gone awry, the social media goofs, the burger promos featuring tragic imagery.

Hashtag: A Comprehensive or Even TL;DR Guide

Brand24

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom.

Agency 105

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

17 illuminating PR and marketing lessons from 2018

PR Daily

A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019. Regardless of your niche or expertise, it’s always wise to revisit the trends and tactics that dominated your industry in the past year.

Survey 158

How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

Video 149

Businesses make a difference by committing to societal impact—how yours can too

Agility PR Solutions

In case you missed it, company stakeholders have great expectations of brands and businesses these days—from implementing more diversity and inclusion in the workforce to speaking out on cultural and societal issues that concern them, consumers and employees have raised the bar for doing business with a company and working for them.

The Best of Holiday Ad Campaigns

Barokas

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays.

Redefining your marketing strategy in 2019

PR Daily

What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy. It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead.

What We Can Learn from the Gen Z Generation

Critical Mention

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well.

6 key components you need in your PR strategy for 2019

Agility PR Solutions

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies.,

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

16 common mistakes bloggers make about SEO

PR Daily

Your content strategy is predicated on driving large amounts of traffic from search engines like Google. Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent.

SEO 154

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog?

Americans prefer to buy from socially conscious companies this holiday season

Agility PR Solutions

More than half (54 percent) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63 percent) of respondents prefer to purchase holiday gifts from brands that support specific social causes, according to new research from application software firm SAP SE.

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

Why your content should be written by your experts

PR Daily

Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights. Subject matter experts are probably some of the busiest people in any organization.

Top 5 Twitter Influencers’ Tools

Brand24

Here're 5 Twitter influencers' tools that will help you find the best influencer for your next marketing campaign! Social Listening Social Media Marketing Twitter Twitter influencer twitter influencer tools twitter marketing campaign

Apples to apples, dust to dust—is PR’s use of the AVE finally coming to an end?

Agility PR Solutions

The specter of the AVE has been casting gloom over PR-measurement effectiveness for… well, as long as there’s been PR measurement.

The Pitch Perfect Playlist

Barokas

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage.

9 fantastic holiday gifts for PR pros

PR Daily

If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier. There’s still time to select the perfect gift for your PR-pro friend or family member.

Foodbank fundraiser: a local story of food poverty

Stephen Waddington

Please help support a fundraising effort for my local foodbank in Newcastle. A knackered looking man with a shopping basket of two meat joints and other groceries is stopped by a security guard as he leaves Sainsbury’s.

Local 78