Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media. The firm’s research reveals that 57 […]. The post CEOs and live social video will be a top brand-boosting trend for PR in 2019 appeared first on Agility PR Solutions.

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Video Trends Brand Branding 130

Mark My Words

DECEMBER 21, 2018

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work. The adage is now echoed as ‘there is no such thing as bad publicity’, and instead of Édouard Manet and Oscar Wilde it’s now Primark and Pret.

Government 68

Government Retail Financial Consumer 68

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight.

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Marketing Facebook Social Media Community 244

Deirdre Breakenridge

DECEMBER 18, 2018

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust.

Infographics 177

Infographics Internal International Journalism 177

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside track on what those are. Why? Because our job is to stay up-to-date on what media cover and care about.

Trends 186

Trends Media Privacy Technology 186

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale. The study offers detailed information about the state of social media engagement and advertising, […].

Social Media 124

Social Media Trends Media Advertising 124

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire.

Agency 114

Agency Marketing Energy Financial 114

Ronn Torossian

DECEMBER 17, 2018

One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China. There are many social, economic, and political factors in the mix right now, and many different operators are jostling for […]. The post Many Camps Using Meng Wanzhou Arrest to Promote Their Message?

Blogging 150

Blogging 150

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

DECEMBER 19, 2018

Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office. The post Influencer Marketing Strategies that are Particularly Useful for Small and Medium-sized Businesses appeared first on Prowly Magazine.

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Strategy Marketing Company 99

Agility PR Solutions

DECEMBER 18, 2018

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control. Those variables can lead to some […]. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions.

Media Relations 102

Media Relations Interviews Media Publicity 102

PRSay

DECEMBER 20, 2018

Part of my family’s holiday tradition includes watching the movie “Elf.”. You know the part where Buddy the Elf gets excited about the random coffee shop called “World’s Best Cup of Coffee”? Take 20 seconds and watch it again real quick. It’s funny — but why? They say they’re the world’s best — why wouldn’t that be amazing and worth jumping up and down about?

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Marketing Pitching Media Relations Writing 93

Steve Barrett on PR

DECEMBER 21, 2018

A long read for the holidays reflecting on developments in PR, politics, and business in 2018 and analyzing the implications and trends set to define next year.

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Trends 97

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Barokas

DECEMBER 20, 2018

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays. As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find.

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Airlines Viral Travel Groups 88

Agility PR Solutions

DECEMBER 19, 2018

In case you missed it, company stakeholders have great expectations of brands and businesses these days—from implementing more diversity and inclusion in the workforce to speaking out on cultural and societal issues that concern them, consumers and employees have raised the bar for doing business with a company and working for them. A growing number […].

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Employee Consumer Company Brand 93

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. We also closely monitor I&T click- and engagement-stats to learn more about what you, as PR professionals, want to read about.

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Trends Crisis Corporate Leadership 92

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes. As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. [Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing].

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Nonprofit Crisis Communications Enterprise Crisis 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

DECEMBER 21, 2018

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.

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Strategy Analysis Small Business Measurement 88

Agility PR Solutions

DECEMBER 20, 2018

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies., Inc., offers the following public relations strategies for a successful 2019: The need for strategic planning While many organizations understand the need for a strategic plan, many still view it as an […].

Strategy 92

Strategy Publicity Marketing Analysis 92

Brand24

DECEMBER 20, 2018

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Instagram 85

Instagram Tools Social Media Facebook 85

Shift Communications

DECEMBER 21, 2018

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA.

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Analytics Google Measurement Data 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

DECEMBER 19, 2018

There’s a reputation out there that journalists sort of have a love-hate relationship with PR professionals. Sure, it’s a popular assumption, but when both parties know their job and do it right, the connection can be very positive for both sides. It begins with building and nurturing a relationship. When you’re a PR pro, you need journalists. And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories.

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How To Media Pitching Guidelines 74

Agility PR Solutions

DECEMBER 18, 2018

More than half (54 percent) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63 percent) of respondents prefer to purchase holiday gifts from brands that support specific social causes, according to new research from application software firm SAP SE. In the firm’s survey, 1,000 consumers in the United States were asked about […].

Company 87

Company Software Survey Consumer 87

Critical Mention

DECEMBER 20, 2018

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well. Those at the younger end of the spectrum are just graduating college and entering the workforce, making them a new target audience.

YouTube 69

YouTube Technology Web Trends 69

Inbound PR

DECEMBER 18, 2018

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex.

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Social Media Trends Media Resources 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. While celebrities are usually within the entertainment or sports industry, influencers come from a wide range of backgrounds and industries, with a varying number of followers. Influencers tend to attract a niche audience that resonates with their brand.

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Trends Marketing Storytelling Construction 68

Agility PR Solutions

DECEMBER 19, 2018

The holidays have officially arrived, and with it, the inevitable last-minute push to get products and services in front of the millions of shoppers who will be finding their way to stores this final shopping weekend before Christmas. But the fact is, this isn’t the LAST weekend for holiday shopping by any stretch of the […]. The post Step by step guide to holiday marketing [infographic] appeared first on Agility PR Solutions.

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Infographics Marketing Publicity 86

Brand24

DECEMBER 21, 2018

Here're 5 Twitter influencers' tools that will help you find the best influencer for your next marketing campaign!

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Twitter Tools Marketing Social Media 82