Sat.Jan 06, 2018 - Fri.Jan 12, 2018

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.

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Why are Car Sales Down in Britain?

Ronn Torossian

Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again.

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More Trending

Thomas is Back and the Cavs are Immediately Better

Ronn Torossian

The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West?

Sports 195

The Perfect Pair: How to Use Events to Amplify Major Company Announcements


Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.

4 reasons for PR pros to stay home if they’re sick

PR Daily

Do you have a co-worker whose cough sounds like she belongs in a hospital?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. A standard in article scoring?

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018


New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?

2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

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How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content , as the most dominant form of digital communication.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

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Top 10 Marketing & Communications Posts of 2017


2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash.

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What Facebook’s revamped News Feed means for PR pros and marketers

PR Daily

Facebook is dropping the hammer—and brand managers are feeling it. As the biggest social media platform, with over 2 billion users worldwide , Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.

How to write a media monitoring RFP that will get you what you need

Media Bullseye

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process.

Gone in 60 Seconds: Why It’s Important to Keep News Releases Short


Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.

2018 PR Trends: Search Marketing [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully.

How brand managers use Facebook Messenger to woo customers

PR Daily

Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way.

#MediaMonday – Ali Dugaw

HMA Public Relations

Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations.

Top Video Content Marketing Trends to Watch


To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine.

2018 Predictions: Consumer PR Edition

Shift Communications

It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories).

9 PR and marketing lessons from ‘The Greatest Showman’

PR Daily

The new film “The Greatest Showman” is based on the story of P.T. Barnum, who some believe possessed one of the brightest public relations minds in history.

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Toxic Twitter Promotes The Future Moron

Mark My Words

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight.

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away.

Buyer Persona: What Is It And How To Create One For PR Purposes


Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine.

5 digital skills communicators should sharpen in the new year

PR Daily

It’s that time when prognosticators try to pinpoint what business forces will prevail in the coming year. Forbes has published a list of the digital skills it sees as essential, and TEKsystems polled 250 more than CMOs to find out what they’re looking for in 2018.

Public Relations Intern

Karwoski & Courage

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.

It Pays to be Cute


It Pays to be Cute. If I look to the right of my MacBook screen, there is a puppy. And not just any puppy. It’s a Husky puppy—tan, white and fluffy, pacing back and forth across the balcony at Barokas.