Sat.Dec 23, 2017 - Fri.Dec 29, 2017

5 Ways You May Be Damaging Your Candidate Experience

B2B PR Sense

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed.

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. Everyone who sits at a poker table puts on a poker face.

Brand 286

Should Sandbox Learning Be The Future Of Education?

Mark My Words

Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year.

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More Trending

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success.

3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. We can become blind to other factors that influence profitability and business longevity.

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The loss of trust in media means trouble ahead for PR

Media Bullseye

The Reuters Institute for the Study of Journalism recently released a report that attempts to unearth why people have lost trust in mainstream media news sources.

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How past PR coverage will make 2018 an award winning year

The Resolution Blog

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain.

How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results.

3 PR Trends to Watch in 2018

The Proactive Report

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017.

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Looking Back at 2017: What a Year!

PRSay

With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year! Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by. My year was nothing short of magical as your #Chaironthego.

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018

Axia PR

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. with SnackNation Sr. Brand Experience Manager Alysse Burroni. Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days?

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement.

SHIFT Archives: The Best of Q4 2017

Shift Communications

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how.

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The Top 17 Articles of 2017: #3 Google Quietly Launches ‘Badass’ Hiring Tool For Employers

PR Daily

It looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire.

The Twitterarti hands Poundland a gift for Christmas.

Mark My Words

So the world is talking about a cheeky Poundland Elf tea bagging Barbie. Well I say the world, or at least 8.6 million Twitter users in the UK, anyway the filter bubble is frothing and jumping up and down.

9 Predictions for 2018

HMA Public Relations

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy.

An Exciting Year For Temkin Group Research

Axia PR

As the year winds down, it’s fun to look back and appreciate what’s been done. As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. I’m very proud of what our team accomplished. We used many different research approaches (e.g., best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world.

TrendKite Nears $50 Million in Funding to Make Earned Media Actionable

TrendKite

TrendKite has closed an additional round of funding led by Harmony Partners, bringing the total to over $46M to invest in accelerating product innovation of our PR software platform

TBWA’s Backslash unveils 2018’s “pre-trends”

Stern + Associates

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report.

The Internet on Tax Reform: Divided

Zignal Labs

The post The Internet on Tax Reform: Divided appeared first on Zignal Labs

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3 golden rules of PR ethics in 2018

Axia PR

How to be an ethical public relations professional. Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice? Here are three rules to remember to remain ethical as a PR practitioner. Public Relations Featured Ethics

5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

TrendKite

The event may have been a dud, but are ways to get the most out of your investment

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Construction Starts in November Slide 12% Nationwide

Karen Freberg

Less activity reported for the month in nonresidential building and public works

Podcast: Why Facebook is the Safest and Best Social Media for Schools, Plus Page Tips

Ryan Foran

Gave my first podcast a go ??. Talking safety features of Facebook for schools and organizations. Our philosophy of deleting comments and some other tips and techniques for Facebook page users

3 reasons to participate in interviews with smaller media outlets

Axia PR

Don’t shy away from smaller opportunities. We know your company, especially the CEO, wants media results. To get those results, your spokespeople must be available for interviews via email, phone and in person. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets. Being too selective about interviews is mistake No.

12 Months of Content Marketing For 2018

Cision

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain.