Sat.Dec 02, 2017 - Fri.Dec 08, 2017

How AI Can Help Your PR Strategy


Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.

Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

6 Simple Ways to Create Better PR Pitches


Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ).

More Trending

A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music.

How to Turn Your Brand Crisis into PR Success with Ease


Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture.

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9 offline marketing tactics that still work

PR Daily

Some customers prefer handshakes, eye contact and content they can hold in their hands. Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2018 Social PR Book of the Year: Marketing New Realities

Social PR Chat

If there is one Social PR book you should read right now, it’s Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications. Not because I wrote the foreword. Not because I’m friends with one of the authors.

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How to Spearhead The Convergence of PR And Marketing


Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage.

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What It Means to be in a Client Service Business

Shift Communications

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process.

10 influencer marketing trends to watch in 2018

PR Daily

In just a few years, influencer marketing has gone from an ancillary expense in many brands’ online marketing budgets to its very own digital advertising category. As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Top 10 PR Tools to Help You Get Things Done and Take it Easy


Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you.

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Navigating the Video Content Jungle


Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients.

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Navigating brand reputation management in a charged climate

Media Bullseye

In a hyper-politicized media and entertainment environment, it has become increasingly important for brands to think well beyond typical questions of how brand values translate to target audiences and instead think of potential brand reputation issues that might arise out of unplanned external events.

Holiday puns every communicator should avoid

PR Daily

Be ready for it. Now that Thanksgiving, Black Friday and Cyber Monday are behind us, the holiday marketing marathon begins. For the next few weeks, there will be no escaping the holiday slogans, puns, jingles and wordplay. Some of it will be clever; some, not so much.

An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post. Which is why I invented the grab-bag post. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline. A Tokyo.more.

Top 10 Morning Hosts & Anchors on Twitter


Amidst all the moves and shake-ups on the nation’s morning TV broadcasts, let’s take a look at the top 10 morning hosts and anchors on Twitter across the three major morning shows — Good Morning America, TODAY and CBS This Morning.

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media.

How to boost the reach of your press release with SEO tools

PR Daily

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

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#MediaMonday – Tim Eigo

HMA Public Relations

Today’s #MediaMonday comes to us from Tim Eigo, editor of Arizona Attorney Magazine and president of the Society of Professional Journalists Valley of the Sun Chapter. Click below for more]. The post #MediaMonday – Tim Eigo appeared first on HMA Public Relations.

How Influencers Can Help You Build a Community Around Your Brand


Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days.

6 Simple Ways to Create Better PR Pitches

Beyond PR

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

30 jobs in the PR and marketing world

PR Daily

It’s the most wonderful time of the year. It’s a time when people start scrambling to finalize holiday celebrations and ensure they’ve bought gifts for everyone on their list.

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2017 PRSA Phoenix Holiday Party

HMA Public Relations

A great time was had by all at the annual PRSA Phoenix Holiday Party last night. Set atop the rooftop of the Graduate Tempe, the best of […]. The post 2017 PRSA Phoenix Holiday Party appeared first on HMA Public Relations.

10 Types of Content That Drive Demand & Boost Engagement


Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

Want to Tell Strong Stories? Make Data Work For You


Image Source: [link]. There are endless discussions about the importance of data, and its relevance in business decisions, communicating a company’s story, benchmarking success…the list goes on and on.

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Level the playing field with targeted video

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal. Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel


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3 ways brands can use LinkedIn native video before company pages get access

Communications Conversations

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like.