Sat.Apr 08, 2017 - Fri.Apr 14, 2017

Tempo Presents: The Future of PR with Sandra Fathi, President of Affect

Business Wire

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations.

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

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Amazon Attacks Another Market Segment: Business Supplies

Ronn Torossian

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

Top 10 U.S. Travel Bloggers on Twitter

Cision

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Journalists Want (and Need) Your Images

Business Wire

Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views.

More Trending

PR Data Insights: Rethinking Narrative Pick-Up

Onclusive

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

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4 Ways PR Pros Can Better Target Media and Influencers

Cision

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

Build your strengths and eliminate your weaknesses

PR Daily

Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New eBook will take your PR measurement to the next level

The Resolution Blog

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign.

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Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

United offers a primer in how NOT to handle a crisis

PR Daily

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.

New Research Provides Independent PR Firm Benchmarks

Cision

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

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PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

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Report: Marketing, not PR, is in communicators’ future

PR Daily

You might not want to hear this, but marketing and PR are merging. Though many PR pros (and marketers) are quick to point out the significant differences between the two practices, some at the executive level are seeing more similarities.

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PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

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3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

Don’t let these bad habits infect your emails

PR Daily

Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next.

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Behind the Headlines with Marian Salzman

Cision

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

#NuggsForCarter – The Power of Brand Advocates + Social

Reputation Us

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends.

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Want to read more books? Follow these tips

PR Daily

I read at least 52 books each year and I blog about it. Although my semi-annual "books" column is always one of my most popular (you can see last six years' worth if you go to this page and scroll down to the header "Books I've read"), the post inevitably leads to a stream of emails from others.

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”

Eight secrets to effective communication

PR Daily

Why does one person see a glass as half full and another sees it as half empty? The difference is more than attitude. We unconsciously experience things differently in our minds, often completely unaware of anything other than that something feels comfortable— or doesn't.

PR Rock Stars: American Academy of Neurology’s Leah Johnson

Communications Conversations

Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell?