Sat.Dec 03, 2016 - Fri.Dec 09, 2016

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Be a Better Writer: Tips for PR Professionals

Onclusive

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].

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Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

Deirdre Breakenridge

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company.

Community 244
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Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. By having a more accessible representative behind their content, companies can increase their reliability.

Brand 236
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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories.

Publicity 202
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tree dazzlers want you to try something new this Christmas

Ronn Torossian

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast. Sure, there are people who love the process. They are precise, ordered and careful folks for whom lighting the tree is a spiritual experience.

Consumer 183

More Trending

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Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance. That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook.

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Important Steps To Take Post-Crisis

Melissa Agnes

When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that. Post-crisis, there are some very important discussions and actions that need to be taken, in order to continue to implement and strengthen your crisis-ready corporate culture.

Crisis 106
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Public Relations lessons from my blended family

PRSay

How to help brands build inclusion in a divided world. We are living in a fascinating and unprecedented time in American history. Our increasing diversity is challenging our mindsets about what it means to be an American institution, corporation, family or brand. The outsized bullhorn of social media, combined with an aggressive political landscape have created an environment where consumers are empowered to use their voices more assertively to leverage their spending power to promote a social o

Publicity 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Agile Marketing Again? UML

Sword and the Script

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers.

Marketing 108
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How to use Survey Data for Brand Awareness and PR

Shift Communications

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters.

Survey 93
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Comms can help prove Silicon Valley isn't an empathy-free zone

Steve Barrett on PR

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.

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The digital storyteller to watch in 2017

The Stalwart Blog

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Begin the Search for Your Brand’s Visual Identity

PR News

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued. The post How to Begin the Search for Your Brand’s Visual Identity appeared first on PR News Blog.

How To 88
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What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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How to Harness Trending Content for Your PR Strategy

Beyond PR

Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I’m talking about, and while some implement it correctly, most don’t implement it at all. I know what you’re thinking. It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy.

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#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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APR: Demystifying the Panel Presentation …

PRSay

The First of Two Steps in the APR Examination Process. Over the past two years, the Universal Accreditation Board (UAB) invested considerable time in updating the computer-based Examination (CBE) for Accreditation in Public Relations. The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process.

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How to Break through the Broadcast Static

Shift Communications

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls.

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Baby Product Marketing: How PR Can Make your Kid Product a Success

5W PR

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for baby products. The baby market is a constantly growing industry. More and more babies are born on average each year. So if you have chosen the baby market, you have chosen a great market. Selling baby products is a competitive market.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The IRO as CCIO (Chief Competitive Intelligence Officer)

Beyond PR

As the pace of transformation across almost every sector continues at an unprecedented rate, the prerequisite to make sense of developments and gain perspective on what’s next has never been more important. Investor relations departments, positioned among the most strategically important flows of information, have a unique opportunity to execute this imperative role by focusing competitive intelligence gathering with an eye to its effectiveness, efficiency and strategic impact.

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What’s the value of values?

Mark My Words

Whether it’s a burka ban in Germany or Trump’s plan for an overhaul of America’s trading relationships much in politics is justified on the ground of ‘our values’. They can be liberal or American, Enlightenment or corporate- what matters is that they are ours and we have to defend them. As analysts of political discourse will tell you the word is a classic semantic ruse- it assigns the audience a share in the matter at stake without specifying the content of the matter.

Banking 60
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Post-truth tests PR's mantra on authenticity

Steve Barrett on PR

Why the role of PR and communications is more vital than ever in our "post-truth" environment.

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How to Find Your Target Audience in Two Questions

Stern + Associates

Who is your target audience? For most PR, communications and marketing professionals, it’s an age-old question. And companies spend a lot of time, money and effort trying to answer it. The post How to Find Your Target Audience in Two Questions appeared first on Stern Strategy Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Confronting Gender Bias at Work

prTini

This fall, the Women’s Fund of Central Ohio , where I’m so thrilled to serve as a board member, released Gender By Us , an awesome new resource to challenge gender norms and gender bias in the workplace. This toolkit is chalk full of incredible information and resources to help spark conversations about societal gender norms and how they impact our lives, communities, and workplaces.

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A PR Playlist For 2017

ImPRessions - Crenshaw Communications

Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music. We also believe music can be a great motivator. It’s paradoxically a stimulus as well as a way to calm down and concentrate. As we head into the New Year, here’s a playlist of songs that can help do all of that and more.

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Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. 79 billion people scroll through Facebook every month, according to November 2016 statistics.