Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Be a Better Writer: Tips for PR Professionals


In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […]. PR Education bylines PR writing press release press releases

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

PR Expanded

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica spent six years in corporate PR before launching her own business.


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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Tree dazzlers want you to try something new this Christmas

Ronn Torossian

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast. Sure, there are people who love the process. They are precise, ordered and careful folks for whom lighting the tree is a spiritual experience. For everyone else, there’s something new this year.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing


When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. By having a more accessible representative behind their content, companies can increase their reliability. Influencers Are the New Celebrities.

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A PR Playlist For 2017

ImPRessions - Crenshaw Communications

Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music. We also believe music can be a great motivator. It’s paradoxically a stimulus as well as a way to calm down and concentrate. As we head into the New Year, here’s a playlist of songs that can help do all of that and more.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance. That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective.

Why learning AP style is a must for PR pros

PR Daily

I spent the first four years of my career without knowledge of AP style. I would write press releases, yet I had no idea why journalists would either correct, reject or ignore them altogether. My professional life changed when I started my time with the Round Rock Express, working for Larry Little. A journalism major, Little taught me the basics of AP style in the first month, followed by more in-depth rules over the following year. I learned that I should write out numbers one through nine.

How to use Survey Data for Brand Awareness and PR

Shift Communications

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook.

What is Agile Marketing Again? UML

Sword and the Script

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. However, those terms have been around a while, and the legacy means there are usually some common threads.

Strengthen your brand with videos that move audiences to act

PR Daily

(No) Lights. iPhone) Camera. Get Action! It’s inevitable—video storytelling is the future. Don’t get left behind. Today only, save $200. Register for our. Video Boot Camp for Communicators. Join Drew Keller on Jan. 27 in Portland, Oregon, as he leads you to mastery of: The techniques to create powerful video. The elements of video storytelling. Ways to use social channels to gain maximum exposure. You don’t have to be a Hollywood producer—or break the bank—to create captivating video.

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The digital storyteller to watch in 2017

The Stalwart Blog

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Setting Up Our Test.

How to Begin the Search for Your Brand’s Visual Identity

PR News

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued. The post How to Begin the Search for Your Brand’s Visual Identity appeared first on PR News Blog. Social Media

3 lessons in branded content from the Associated Press

PR Daily

Marketers strive to be great storytellers. Those looking to improve their narrative skills would do well to take tips from the Associated Press—one of the world’s foremost news sources. Paul Caluori, Associated Press global director for digital services, says branded storytelling can be a successful marketer’s most powerful tactic.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch


Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. 79 billion people scroll through Facebook every month, according to November 2016 statistics. One billion of them accessing via mobile device every day.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Public Relations lessons from my blended family


How to help brands build inclusion in a divided world. We are living in a fascinating and unprecedented time in American history. Our increasing diversity is challenging our mindsets about what it means to be an American institution, corporation, family or brand.

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. The backdrop: the semiconductor market has been rapidly shrinking due to consolidation, making it difficult for anyone except the largest device makers to gain access to custom chips.

How to choose an agency name that stands out

PR Daily

When you start your own PR agency, you must decide what to call it. Your organization’s name is your first opportunity to make a strong impression on prospective clients, customers and business partners. Here are a few name-choosing tips: Establish your business goals. Personal branding is an important part of succeeding as a PR pro, which is why many practitioners’ firms use their own names. Consider, Edelman for example. It’s named after its founder, Daniel J. Edelman.

How to Harness Trending Content for Your PR Strategy

Beyond PR

Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I’m talking about, and while some implement it correctly, most don’t implement it at all. I know what you’re thinking. It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. Plus, because the available tools and resources are scarce, it can be challenging to engage in these tactics.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How Anytime Fitness uses 100 percent user-generated content to feed its Instagram account

Communications Conversations

Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. The biggest reason? The constant drumbeat of visual content. Not everyone has the “machinery” needed to sustain the visual output that Instagram demands. Other companies face different challenges–like Anytime Fitness.

How to Break through the Broadcast Static

Shift Communications

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls.

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. For example, tweet the hamburger emoji and mention @Google on Twitter, and it will send you a list of nearby restaurants that serve hamburgers. VIRTUAL SUMMIT: Use SharePoint and Office 365 to create better corporate communications.

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! Take it away, Amanda.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government. Public Affairs Specialist , DC Office of Contracting & Procurement, Washington, DC – apply by Dec. Public Affairs Specialist , Department of State, Washington, DC – apply by Dec.

Important Steps To Take Post-Crisis

Melissa Agnes

When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that. Post-crisis, there are some very important discussions and actions that need to be taken, in order to continue to implement and strengthen your crisis-ready corporate culture. And these discussions and actions should be incorporated into your crisis preparedness program now, before crisis strikes.

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The key skills that 2017 will demand of marketers

PR Daily

When it comes to marketing your business, 2017 will separate the wheat from the chaff. Social media, search, content, social ads, digital ads—along with the strategies that make them shine—have advanced to a level that many marketers can’t keep up with. It’s now very difficult to achieve superior results without specialized abilities. Many marketers may be incredibly talented in a few traditional skills, but those skills have become the baseline.