Expert insights. Personalized for you.
The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing. MORE
I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day. MORE
I turned 44 today. And I have a blog post itching to get out. I’d love to give you 44 things I’ve learnt in the last 44 years but I have Friday night comedy, some Miss Tilly’s fudge, and a bottle of Du Pape (not Chasse) with my name on them. MORE
LinkedIn sometimes feels like the forgotten social network. A majority of professionals have profiles on the site, although only 22.6% are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). MORE
You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. MORE
Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. MORE
While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. MORE
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 MORE
Our Halloween party this year was fun and festive. The six Annual Halloween Costume Contest finalists were mostly whimsical ideas, from a giant marshmallow to superheroes! The most sinister getup being Arlyn’s skeleton suit, which wasn’t very scary at all. Next year, costumes mandatory! MORE
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What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it. MORE
If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? MORE
Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Copywriter/Editor , American University, Washington, DC. MORE
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like. MORE
A terrific way to undermine your career is to alienate the journalists you pitch. Here are three common media relations mistakes that drive reporters crazy, along with easy fixes for each: 1. Never visiting a newsroom. MORE
In an era of PR that has seen so much change, a persistent and entrenched facet is the billable hour. MORE
Despite technology’s advancements, some of today’s highest paying marketing roles require more traditional skills and knowledge. Although many modern marketers understand data and multimedia content production, they’re also excellent writers, communicators and creators. MORE
The October #MeasurePR Twitter chat with host Shonali Burke featured guests Brandon Andersen, Janet Fouts, and Fay Shapiro. Below are some key takeaways from the chat, which was a lively discussion on several fronts: Benchmarking matters a great deal in getting to accurate and useful PR measurement. MORE
Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. MORE
Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series. MORE
During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. MORE
Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. MORE
Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates MORE
To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. MORE
Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. MORE
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. MORE
Artful, unique, high-quality online writing is essential to your brand’s visibility. How can companies create content that supports their mission—dynamic, original, and thought-provoking? The answer is easy-to-read writing that tells a story. MORE
Your audience cares more about who you are and what you stand for than what your brand does. MORE
Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series. MORE
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. MORE
My love for Bruce Springsteen began on a bus from Cleveland to Chicago. I sat down next to a young guy wearing a polo shirt and khaki pants who was headed to the Windy City to catch a Springsteen show and return the same night on the midnight bus to Cleveland. MORE
Considering that there are an estimated 250,000 distinct English words, those who love to write about words have a plethora of material. Favorite articles I’ve written include words that describe words, confusing word pairs and words that make writers swoon. MORE
Social media is the place to be. Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime. If you're not a regular user, you have a lot to learn. MORE
PR Expanded
NOVEMBER 3, 2016
If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?
Onclusive
NOVEMBER 1, 2016
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.
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B2B PR Sense
NOVEMBER 2, 2016
To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape.
Ronn Torossian
NOVEMBER 1, 2016
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Cision
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Shift Communications
NOVEMBER 4, 2016
Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life.
Melissa Agnes
OCTOBER 31, 2016
The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing.
Cision
NOVEMBER 2, 2016
Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series.
ImPRessions - Crenshaw Communications
NOVEMBER 3, 2016
While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Sword and the Script
NOVEMBER 1, 2016
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2
PR Daily
NOVEMBER 3, 2016
Artful, unique, high-quality online writing is essential to your brand’s visibility. How can companies create content that supports their mission—dynamic, original, and thought-provoking? The answer is easy-to-read writing that tells a story.
Cision
NOVEMBER 1, 2016
During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2016
Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Sword and the Script
OCTOBER 29, 2016
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like.
PR Daily
NOVEMBER 1, 2016
Considering that there are an estimated 250,000 distinct English words, those who love to write about words have a plethora of material. Favorite articles I’ve written include words that describe words, confusing word pairs and words that make writers swoon.
Cision
NOVEMBER 3, 2016
Your audience cares more about who you are and what you stand for than what your brand does.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2016
Our Halloween party this year was fun and festive. The six Annual Halloween Costume Contest finalists were mostly whimsical ideas, from a giant marshmallow to superheroes! The most sinister getup being Arlyn’s skeleton suit, which wasn’t very scary at all. Next year, costumes mandatory!
TrendKite
NOVEMBER 3, 2016
Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates
PR Daily
NOVEMBER 3, 2016
My love for Bruce Springsteen began on a bus from Cleveland to Chicago. I sat down next to a young guy wearing a polo shirt and khaki pants who was headed to the Windy City to catch a Springsteen show and return the same night on the midnight bus to Cleveland.
Media Bullseye
OCTOBER 31, 2016
In an era of PR that has seen so much change, a persistent and entrenched facet is the billable hour.
Cision
OCTOBER 31, 2016
LinkedIn sometimes feels like the forgotten social network. A majority of professionals have profiles on the site, although only 22.6% are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ).
ZudePR
NOVEMBER 4, 2016
I turned 44 today. And I have a blog post itching to get out. I’d love to give you 44 things I’ve learnt in the last 44 years but I have Friday night comedy, some Miss Tilly’s fudge, and a bottle of Du Pape (not Chasse) with my name on them.
PR Daily
NOVEMBER 1, 2016
Social media is the place to be. Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime. If you're not a regular user, you have a lot to learn.
Media Bullseye
NOVEMBER 4, 2016
Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Copywriter/Editor , American University, Washington, DC.
The Stalwart Blog
NOVEMBER 4, 2016
Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series.
Communications Conversations
NOVEMBER 4, 2016
You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh.
PR Daily
NOVEMBER 2, 2016
A terrific way to undermine your career is to alienate the journalists you pitch. Here are three common media relations mistakes that drive reporters crazy, along with easy fixes for each: 1. Never visiting a newsroom.
Media Bullseye
NOVEMBER 2, 2016
The October #MeasurePR Twitter chat with host Shonali Burke featured guests Brandon Andersen, Janet Fouts, and Fay Shapiro. Below are some key takeaways from the chat, which was a lively discussion on several fronts: Benchmarking matters a great deal in getting to accurate and useful PR measurement.
PR 20/20
NOVEMBER 4, 2016
I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.
Beyond PR
NOVEMBER 3, 2016
Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story.
PR Daily
NOVEMBER 3, 2016
Despite technology’s advancements, some of today’s highest paying marketing roles require more traditional skills and knowledge. Although many modern marketers understand data and multimedia content production, they’re also excellent writers, communicators and creators.
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