Sat.Oct 29, 2016 - Fri.Nov 04, 2016

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

The Science of PR: The PRTech Ecosystem

Onclusive

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.

How to Create Calls-to-Action that Convert

B2B PR Sense

To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape.

How To 278

Pipeline protest built on inflammatory PR

Ronn Torossian

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.

Crisis 278

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

More Trending

8 online mistakes for marketers to avoid

PR Daily

Social media has been a consistent tactic in marketers’ lives for years. It’s been long enough that we should have a firm grasp on what to do and what not to do online—but mistakes (lots of them) still happen.

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations.

The Top 50 Baseball Influencers

Cision

Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series.

Sports 371

The Best PR? Simple Ideas, Well Packaged

ImPRessions - Crenshaw Communications

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories.

Hotels 213

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to write alluring content for online audiences

PR Daily

Artful, unique, high-quality online writing is essential to your brand’s visibility. How can companies create content that supports their mission—dynamic, original, and thought-provoking? The answer is easy-to-read writing that tells a story.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life.

Agency 161

4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it.

How To 299

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done.

What Bruce Springsteen taught me about writing

PR Daily

My love for Bruce Springsteen began on a bus from Cleveland to Chicago. I sat down next to a young guy wearing a polo shirt and khaki pants who was headed to the Windy City to catch a Springsteen show and return the same night on the midnight bus to Cleveland.

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2

Behind the Headlines With Laura Braden Quigley

Cision

Your audience cares more about who you are and what you stand for than what your brand does.

Does a DDoS Attack Present a Crisis for Your Organization?

Melissa Agnes

The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing.

Crisis 227

15 obscure words to delight linguists

PR Daily

Considering that there are an estimated 250,000 distinct English words, those who love to write about words have a plethora of material. Favorite articles I’ve written include words that describe words, confusing word pairs and words that make writers swoon.

Study 157

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Sword and the Script

The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like.

B2B 156

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

TrendKite

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

SEO 147

Has PR moved beyond billable hours?

Media Bullseye

In an era of PR that has seen so much change, a persistent and entrenched facet is the billable hour.

Survey 140

3 obnoxious PR mistakes that drive reporters crazy

PR Daily

A terrific way to undermine your career is to alienate the journalists you pitch. Here are three common media relations mistakes that drive reporters crazy, along with easy fixes for each: 1. Never visiting a newsroom.

Report 152

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. A majority of professionals have profiles on the site, although only 22.6% are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ).

All the 4’s: Droopy Drawers

ZudePR

I turned 44 today. And I have a blog post itching to get out. I’d love to give you 44 things I’ve learnt in the last 44 years but I have Friday night comedy, some Miss Tilly’s fudge, and a bottle of Du Pape (not Chasse) with my name on them.

Film 126

How to Write an Engaging Article-Even when Your Topic Seems Dull 

Media Bullseye

Writing well is always a tough endeavor, but it’s even more difficult when you’re tasked with writing about a subject that doesn’t automatically excite your readers. Finding the right angle for such a topic is important because it encourages larger readership and social engagement.

30 jobs in the PR and marketing world

PR Daily

Despite technology’s advancements, some of today’s highest paying marketing roles require more traditional skills and knowledge. Although many modern marketers understand data and multimedia content production, they’re also excellent writers, communicators and creators.

Strategies to promote gender pay equity

The Stalwart Blog

Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series.

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh.

58 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Copywriter/Editor , American University, Washington, DC.

5 attitudes that say your organization’s not ready for all-out social media

PR Daily

Social media is the place to be. Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime. If you're not a regular user, you have a lot to learn.

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.

Agency 112

#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

Course 105