Sat.Sep 24, 2016 - Fri.Sep 30, 2016

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

Why Measuring Input Is as Important as Measuring Outcomes


Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself.

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How to Create a Social Media Content Calendar


When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size.

Future Proof Your Content Marketing Strategy with These 6 Tips


They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business.

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How To Use Tech Tools to Improve Your Content


Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables).

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY.

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” ” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact.

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5 PR insights from ‘Stranger Things’

PR Daily

A lot of virtual ink has been spilled decrying and/or celebrating Netflix’s latest hit “Stranger Things.”. The show, based on Stephen King’s novel, is an avalanche of nostalgia harking back to the 1980s and monsters under the bed (or in the wall).

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind the Headlines With Mark Olson


PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing and other areas of your organization.

Are Airlines Being Descriptive Enough in their Galaxy Note 7 Warning?

Melissa Agnes

As I sat on an Air Canada flight this week, listening to the message that warned passengers to power down their Samsung Galaxy Note 7 devices, I thought: “But what if somebody doesn’t power down and and there’s a fire – a crisis – mid-flight?”

Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

Sword and the Script

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably.

Twitter goes after advertisers seeking conversions, VIP users

PR Daily

Amid acquisition rumors , Twitter continues to introduce new ad products. The social media company announced a new option for advertisers aimed at optimizing conversion. If you’re just looking to get people to visit your website, nothing has changed from your standard objective-based ad buy.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Pitching Food Content with Saveur Digital Editor Dan Dao


Dan Dao is the deputy digital editor at Saveur , where he is able to combine his passion for the food and beverage industry with his talent for producing engaging and mouth-watering content. He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine.

Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Media Bullseye

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of their measurement practices. It makes sense: the social platforms are providing user data, which is invaluable. If they are the owners of the information, the data are deemed to be reliable.

The Advantages of Working with a Boutique PR Firm in B2B

Sword and the Script

I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs.

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5 crucial steps for a dynamic rebranding

PR Daily

From Uber to CareerBuilder to Google/Alphabet (and SeaWorld on the horizon ?), organizational rebranding has become a major topic. Companies rebrand for a variety of reasons—whether mergers and acquisitions, reputational issues or strategy shifts, among other factors.

How to Solve the 2 Biggest Problems with PR Measurement


PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Most executives don’t understand PR all that well and many view it is “soft” or not critical to the business. It is not entirely their fault.

The VR/AR Measurement Challenge

Media Bullseye

Virtual reality (VR) and augmented reality (AR) have been around for years, but they are just now starting to seep into the mainstream discussion for communications, rather than being relegated to tech-specific outreach and forums.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting


I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting. Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m.

6 things you must know to reach Gen Z

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Oh, no!

Now This Takes “Less Is More” to a New Level in News Release Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence. And out of those 5 percent that actually get a look,more.

62 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

Digital Ethnography for PR, Part 4: Example Study

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context.

Coming soon: Facebook at Work

PR Daily

PR and marketing teams might soon be using Facebook for more than scheduling branded posts and checking their personal newsfeeds. Facebook at Work—a rival to enterprise communication platforms such as Yammer and Slack—is set to be launched at an event in London on Oct.

Content Marketing - Channeling Your Inner Charles Osgood

The Stalwart Blog

There have been plenty of things to catch our attention lately. The first 2016 Presidential Debate between the Republican and Democratic Nominees, the last Los Angeles Dodger home broadcast by Vin Scully and the sad passing of Arnold Palmer. All noteworthy on many levels to be sure.

Measurement Challenges: How to investigate new platforms

Media Bullseye

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incredible variety of new channels that emerge. First, we got comfortable with blogs, and then Twitter showed up.

Whose Ideas are Whose? Protecting IP


Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP).

Report: 95% of content doesn’t garner engagement

PR Daily

Many organizations seem to be missing opportunities for successful content marketing. A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year.

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How Newsrooms’ New Beats Are Shaping PR

Beyond PR

Traditionally, newsrooms have largely covered news based on geographic lines. While some organizations continue to operate this way, many are turning away from location-based beats and focusing instead on regional coverage of larger issues.

Is Any PR Good PR?

Media Bullseye

We’ve all heard the old adage; “there’s no such thing as bad PR.” This statement is built on the belief that any PR, even if it’s bad PR, provides exposure that is ultimately useful. Despite the ubiquity of this statement, experts have long debated whether it holds true.

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