Sat.Jun 11, 2016 - Fri.Jun 17, 2016

How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers.

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Startup PR: A 15 Minute Cram Session


Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy.

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5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

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And Now A Few Words About PR Etiquette

ImPRessions - Crenshaw Communications

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say, the number is a big one.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Finding the Story in Your Product Launch


So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

More Trending

A marketing guide to Snapchat

PR Daily

Snapchat has a reputation as a precocious child in the social media world. Launched a little over five years ago, it has grown significantly, justifiably catching the attention of the big players in business.

5 Tips For Winning Father’s Day PR

ImPRessions - Crenshaw Communications

Can Father’s Day be a viable opportunity for generating positive PR ? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3

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The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team!

Behind the Headlines With Oshi Jauco


Your audience’s attention span is now just eight seconds. That means you need to get your brand’s message across quicker and ensure it makes an impression. But how?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 tips to help introverts conquer the fear of public speaking

PR Daily

If somebody were to create a movie-character PR representative, the character would likely be extroverted, outspoken, with the gift of gab. Unfortunately, fictional characters often follow preconceived notions and stereotypes.

7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client.

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Why Do Journalists Hate Your Newsroom?


Webinar w/ Peter Shankman: 5 Things Journalists Hate About Your Newsroom.

12 Places to Find Relevant Content Ideas Now


One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the consistency of quality content is one of the biggest challenges that content creators face.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Don't use Wikipedia to repair your client’s online reputation

PR Daily

You’re searching your client’s business name in Google. Your jaw drops. There, sitting at #3, is a bad news story about her business in a major publication. This is embarrassing. This will ruin her online reputation. Who you gonna call? Wikipedia! Actually, no.

Should Brands Respond or Go Dark After a Tragedy?


Before we write about most topics, we like to take a look at what others have had to say about it. We Googled, “What should a brand do during a tragedy,” and posts, similar to this one, aligned all too neatly with recent events. Charleston. Paris. Colorado Springs. San Bernardino. Brussels.

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Marketing: Investment, Cost or Profit Center?

Sword and the Script

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center?

Discussing Data at AMEC: Q&A with Tina McCorkindale


Tina McCorkindale, President and CEO of the Institute for Public Relation s, and Michelle Vangel, Vice President of Insight Solutions at Cision have been friends and colleagues for more than 13 years.

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5 common redundancies to remove from your writing

PR Daily

Various words and phrases communicate what a word or phrase refers to, herald additional information or signify a comparison. Still, writers sometimes employ more than one of these indicators at once. The following five sentences illustrate an array of redundancies.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today.

Cooling our jets: anger literacy in communication

The Stalwart Blog

You’re being rude. That’s the statement I heard from my fiancé upon leaving dinner after our political banter turned hostile by me. I was horrified by my behavior and have done a lot of soul searching ever since. I’d let my emotions get the best of me.

How a Unified Team Results in More ROI


Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second attention spans , consumers are often and easily distracted. So how long does it to take to actually make a purchase?

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There are now nearly 5 PR pros for every reporter

PR Daily

As I've spent the last several months looking for a full-time journalism job, I keep noticing something depressing. When you search job sites for "journalism," "reporter" or other similar keywords, what you'll find is a whole bunch of roles that have nothing to do directly with producing the news.

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Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Social PR Chat

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar.

Using industry news briefings to build your brand and make connections

Media Bullseye

Finding ways to use a media monitoring platform outside of the daily task of monitoring is a great way to get the most out of the tool you are paying for—not only does it make the most out of your investment, it can also help meet internal goals beyond PR.

Defining Influencer Marketing with Heidi Sullivan


There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, product at Cision, has a superb definition for all of them.

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Whole Foods under fire from FDA for ‘serious violations’

PR Daily

Think twice before purchasing pre-made meals and snacks at Whole Foods if you live in the northeastern United States. The Food and Drug Administration has given the high-end grocery chain until the end of the month to correct “serious violations” at a Massachusetts plant.

The Most Valuable PR Activity You Should Be Doing


One of your primary goals as a PR professional should be to land backlinks in your PR coverage, because ultimately you want an engaged reader to visit your website to learn more.

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages.

3 Questions Your Social ROI Answers


Two thirds of American adults now use social media, but are your social efforts reaching them? Find out what impact you’re making by measuring social ROI. Social ROI proves the value of your social efforts by comparing the amount of money you invest to the amount of money you get back.

30 jobs in the PR and marketing world

PR Daily

Finding success in Silicon Valley might be easier than many PR pros—and former journalists—might think.

PR Newswire Has Been Acquired by Cision

Beyond PR

It’s an exciting day at PR Newswire. As you may have already seen in the press release that went out earlier, PR Newswire is now a Cision company: Cision Finalizes PR Newswire Acquisition. That is great news for all of us!

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