Sat.Jun 11, 2016 - Fri.Jun 17, 2016

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How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. This is compounded by the fact that most marketers manage more than one social network and simply don’t have the time or resources to create a … RE

Brand 224
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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. As a result, today’s businesses face different challenges when it comes to capturing attention and engaging with their customers and other important stakeholders.

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When It Comes to PR, Be Like a Cat, Not a Dog

Cision

I have two cats and a dog, so I spend more time than I’d like to admit watching them. It’s better than Netflix. There are, of course, certain characteristics each species exemplifies. Cats are, by default, less interested in the world around them (or at least seem to be). Dogs clamour for love and attention. This got me thinking about public relations (Didn’t you make the connection there?

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Startup PR: A 15 Minute Cram Session

Onclusive

Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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And Now A Few Words About PR Etiquette

ImPRessions - Crenshaw Communications

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say, the number is a big one. And with each comes the possibility of misspeaking, divulging too much, or sending the poorly worded or ill-timed email. Now might be a good time to review some do’s and don’ts of proper PR comportment.

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Behind the Headlines With Oshi Jauco

Cision

Your audience’s attention span is now just eight seconds. That means you need to get your brand’s message across quicker and ensure it makes an impression. But how? Oshi Jauco, group account director at AMF Media Group, says to create effective communication, you need to first understand your audience’s needs. In this interview, Oshi discusses the role of social media in brand communication, the challenges of building and maintaining your brand and why brands need to be more creative and innovat

Groups 180
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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. If you’ve managed to tick off each of these tasks on your to-do list, you’re probably feeling pretty confident right now.

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5 Tips For Winning Father’s Day PR

ImPRessions - Crenshaw Communications

Can Father’s Day be a viable opportunity for generating positive PR ? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail Federation.

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Why Do Journalists Hate Your Newsroom?

ISEBOX

Webinar w/ Peter Shankman: 5 Things Journalists Hate About Your Newsroom. Peter Shankman, founder of Help a Reporter Out (HARO) will join Joe Witte, VP at ISEBOX, providing insights and tips on how your digital newsroom can either make or break your relationships with journalists and what you can do about it. • Understanding the plight of the journalist and how helping them, helps you. • Why you need a newsroom and the elements that are necessary for success. • 5 things journalists hate about ne

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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12 Places to Find Relevant Content Ideas Now

Cision

One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the consistency of quality content is one of the biggest challenges that content creators face. How do you maintain interest once you exhaust your “long tail” list of content ideas? What I want to do in this post is share a list of resources that may help to develop new content ideas.

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Words Can Underpin Visual Storytelling. Let Me Explain.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. That’s right. The basis of visual storytelling can come from words. I call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. Words as a design technique play to our strength.

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7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client. A real commitment to communications. It doesn’t happen often, but occasionally in this business you get a client who is a dabbler in PR.

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Ultimate show of positivity at AGCC event

Engage PR

by Jack Milner, account executive at Engage PR. Positive, upbeat and highly informative. That’s how I’d summarise The Ultimate Business Show, hosted for the first time by Aberdeen and Grampian Chamber of Commerce. Some 600 business representatives and 75 exhibitors descended on the AECC to showcase their services and network with others. Chatting to delegates around the stands, perseverance was very much the theme of conversation.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Behind the Headlines With Kipp Jarecke-Cheng

Cision

Your audience will only be interested if your brand has something unique today. Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

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21 Social Media Insights, Ideas and Aha Moments for Communicators

PR News

Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog.

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Cooling our jets: anger literacy in communication

The Stalwart Blog

You’re being rude. That’s the statement I heard from my fiancé upon leaving dinner after our political banter turned hostile by me. I was horrified by my behavior and have done a lot of soul searching ever since. I’d let my emotions get the best of me. If it can happen to me, it can happen to anyone. I never use the red face emoji! I read how we respond to emotional upset isn’t simply based on emotional intelligence, our bodies can trigger it as well.

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PR Newswire Has Been Acquired by Cision

Beyond PR

It’s an exciting day at PR Newswire. As you may have already seen in the press release that went out earlier, PR Newswire is now a Cision company: Cision Finalizes PR Newswire Acquisition. That is great news for all of us! The fact that Cision is committed to building the most comprehensive PR, IR and Marketing communications platform is a win for PR Newswire’s clients and employees, and we are thrilled about the future potential for our business.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Discussing Data at AMEC: Q&A with Tina McCorkindale

Cision

Tina McCorkindale, President and CEO of the Institute for Public Relation s, and Michelle Vangel, Vice President of Insight Solutions at Cision have been friends and colleagues for more than 13 years. In that time frame, both worked together in various roles at several organizations, helping clients harness the power of social and traditional media data to inform strategic decision making.

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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action.

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Marketing To Your Hardest-To-Reach Customers Online: Secrets Of Vertical Social Media Channels

MaccaPR

In a past life before joining Maccabee in Minneapolis, I worked in a business development role for an 18-hospital system in Indiana. Traveling up and down the I-69 corridor, I visited hundreds of physician offices – of all sizes and specialties – to uncover the motivations in their referring habits to our three hospitals in Indianapolis. While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that

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Marketing: Investment, Cost or Profit Center?

Sword and the Script

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? Consider this question carefully because I don’t mean should a company make a profit from the products or services it markets. It goes without saying.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How a Unified Team Results in More ROI

Cision

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second attention spans , consumers are often and easily distracted. So how long does it to take to actually make a purchase? Salesforce found that qualified sales leads take an average of six to eight touches before they fully convert, and that’s after the 12 sources they’ve consulted.

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Quick Tips for Picking the Perfect Video Production Partner

Beyond PR

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones. However, here’s something else to remember: The average adult’s attention span is eight seconds.

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Use this PR Strategy to Move Out of Evergreen Limbo and Into the News

Stern + Associates

You’re in “Evergreen Limbo” when the story you’re pitching isn’t newsworthy. Communications pros use this PR strategy to break out of limbo and into the news. The post Use this PR Strategy to Move Out of Evergreen Limbo and Into the News appeared first on Stern Strategy Group.

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3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Defining Influencer Marketing with Heidi Sullivan

Cision

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, product at Cision, has a superb definition for all of them. An influencer, she explained to an audience at the International Association of Business Communicator’s World Conference, held in New Orleans on June 6 is, “A person whose voice resonates with his or her community and can inspire that community to take action.”.

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How to Strike Marketing Gold: Look Where You Least Expect

Beyond PR

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Still, the most useful data that will turn strategic, positioning and tactical efforts into gold oftentimes is hiding right under your nose: with other teams within your organization. Ideas and data are streaming in from all directions – from sales to product to customer support.

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How to Build Reputation through Media Results

Stern + Associates

Are you concerned about building reputation for your brand? Is media coverage not helping? Here are 3 ways to right the ship. The post How to Build Reputation through Media Results appeared first on Stern Strategy Group.