Sat.Feb 20, 2016 - Fri.Feb 26, 2016

article thumbnail

10 Research-Based Tips for Writing Better Content

Cision

The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another. Which certainly doesn’t mean that advice isn’t circulating , but it is often conjecture and sometimes contradictory.

Writing 242
article thumbnail

What You’re Really Paying For When Hiring A Photographer

ReimaginePR

“What? $1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Tops. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”. So here’s the deal… A professional photographer is more than someone you hire for a few hours who simply clicks a shutter button and then hands you some photos.

Insurance 215
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year.

Wireless 212
article thumbnail

5 Ways to Get Girls to Fall in Love With STEM

Onclusive

President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].

Education 190
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Behind the Headlines With Ted Meyer

Cision

In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. When making important decisions, you need to rely on your own expertise and wisdom. In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like b

More Trending

article thumbnail

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

When it comes to generating ideas for public relations programs , where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.

article thumbnail

Harper Lee and the PR of legacy

Ronn Torossian

Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150
article thumbnail

Apply These 7 Content Tips to Client Communication

Cision

There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem here is that there are a lot fewer articles that focus on client communication. And this is just as important to get right as your next blog post. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. 1.

article thumbnail

What are the Attributes of a Good Crisis Manager?

Melissa Agnes

I often get asked “what makes a good crisis manager?” or “how do I know if I’d be good at this profession?” And while there are some specific skills and education required to be strong in this profession, being a crisis manager is unique in the sense that, unlike some other professions, it requires having a natural aptitude for the work that we do in this field.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Inside Innovation : Manifest LDN & NYC

The Resolution Blog

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn't until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team's spirit and attitude to delivering great work is obvious, but we wanted to find out what drives that passion and how the team are inspired to be bold and make statements.

article thumbnail

Social Media Week NY Seminar Wrap

Flack's Revenge

If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.

article thumbnail

How The Washington Post Shifted Gears

Cision

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C. region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers.

article thumbnail

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve known Shawn Callahan for some time. I just had never met him or spoke to him. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. I’ve followed his firm, Anecdote — great name, by the way — from afar.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

How to Evolve with the 2016 PR Trends

Marketwired

[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Let’s take a look at some, combined with a few of my own observations.

Trends 105
article thumbnail

Influencer Marketing is like High School

The Proactive Report

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

Marketing 100
article thumbnail

3 Ways to Improve Content With a Hub-and-Spoke Model

Cision

Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to manage, coordination is essential for success. Yet, only 37 percent of marketers say they have a documented content marketing strategy. Is your organization headed toward failure without one? Don’t worry; there is a solution that can alleviate communication professionals’ struggles and make their content more effective: the hub-and-spoke model.

Pinterest 131
article thumbnail

PRDiversity: The Keys to the Kingdom

PRSay

Editor’s note: In celebration of Black History Month in February, PRSA invited leaders in the public relations profession to offer their views on diversity and inclusion and their ideas for achieving greater diversity in the industry. One summer, I was a visiting professor at a well-respected, hip, and award-winning advertising agency in New York City. […].

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Six Millennials who defy typical Millennial stereotypes

Communications Conversations

After this week’s Yelp kerfuffle with one disgruntled Millennial –and then another rebuking the first Millennial’s rant –I got to thinking: Man, it must really suck to be a Millennial these days. Pretty much two entire generations (Gen X and Boomers, predominantly) scoff at everything you do (or don’t do, in many cases).

article thumbnail

Influencer Marketing is like High School

The Proactive Report

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

Marketing 100
article thumbnail

3 Ways Journalists Use Twitter as a Reporting Tool

Cision

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter immediately started trending. But is Twitter really dying? Journalists don’t think so. According to Cision’s State of the Media 2016 Report , 21.6 percent believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel.

Twitter 131
article thumbnail

Lessons from Ofield Dukes: An African American Public Relations Pioneer

PRSay

Editor’s Note: A version of this post appeared on LinkedIn Pulse. It seems the most talented professionals tend to say the least about themselves. One such professional is African American public relations legend Ofield Dukes. His pioneering work in communications, during some of the most racially charged years in America, places him in an elite […].

Publicity 113
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. As PR professionals, we tend to fall into a comfortable pattern. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works.

article thumbnail

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true

Analytics 100
article thumbnail

Apply These 7 Content Tips to Client Communications

Cision

There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem here is that there are a lot fewer articles that focus on client communication. And this is just as important to get right as your next blog post. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. 1.

article thumbnail

Lessons from a client's first Periscope

The Stalwart Blog

“If you do not want to be filmed at all you can excuse yourself from the office (or hide under your desk).”. That was direction from Erin Vogelsanger, gap intelligence’s Product Specialist and social media extraordinaire, in advance of the market research firm’s first live stream. We had the privilege of assisting because gap intelligence is a client.

Film 83
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Effective Public Apologies

Shift Communications

“I’m sorry.”. Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Often times it’s because of the illogical thinking that accompanies it: most top executives are loathe to admit they’ve made a mistake (or that their company failed its customers in some manner) because they view it as a sign of weakness.

article thumbnail

The virtual office–not the “open office”–is the future of work in PR

Communications Conversations

The last job I had before jumping out on my own was with Fairview Health Services. During my time at Fairview, we made the transition from more of a traditional office environment (with walls and doors) to an open office environment with no walls and very few offices. It didn’t go over well (at least not with the colleagues I spoke to). Almost seven years later, I’m fairly removed from the traditional office setting.

Trends 81
article thumbnail

Behind the Headlines With Jim Hawker

Cision

Your PR program won’t succeed if you’re only focused on one area. A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up

Analytics 131