Sat.Feb 20, 2016 - Fri.Feb 26, 2016

What You’re Really Paying For When Hiring A Photographer


“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

In #PR This is all You Need to Know in 2016

PR Expanded

The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing.

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10 Research-Based Tips for Writing Better Content


The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

When it comes to generating ideas for public relations programs , where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways to Get Girls to Fall in Love With STEM


President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].

More Trending

Behind the Headlines With Ted Meyer


In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. When making important decisions, you need to rely on your own expertise and wisdom.

A Journalist’s POV: 3 Questions From A PR Team

ImPRessions - Crenshaw Communications

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing.

Harper Lee and the PR of legacy

Ronn Torossian

Harper Lee wrote one book and became a national treasure. “To To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Free Tip Sheet! Why Measuring Social’s Impact Matters


Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively.

Yelp employee’s angry open letter to CEO starts online firestorm

PR Daily

An open letter published by a disgruntled employee has sparked an online debate over employee expectations and tech companies’ practices. On Saturday, a former Yelp/Eat24 employee who goes by the pen name “Talia Jane” published a letter to the company’s chief executive, Jeremy Stoppelman, via Medium.

How to Evolve with the 2016 PR Trends


[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities.

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“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve known Shawn Callahan for some time. I just had never met him or spoke to him.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What are the Attributes of a Good Crisis Manager?

Melissa Agnes

I often get asked “what makes a good crisis manager?” ” or “how do I know if I’d be good at this profession?”

Social media users slam Sony with ‘FreeKesha’ campaign

PR Daily

Before the days of Facebook and Twitter, major record label execs didn’t worry about seeing their reputations hit rock bottom within minutes. If a recording artist challenged a brand in the major label system, the brand would probably prevail.

Every Voter Counts




Social Media Week NY Seminar Wrap

Flack's Revenge

If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.

How The Washington Post Shifted Gears


In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

The five biggest tech trends for millennials in 2016

PR Daily

You’ve read 10 lists of the top 10 tech trends this year. Many of these lists appealed to investors and CEOs; it’s also essential to consider what tech creatives are drumming up. Millennials dominate digital, so it’s important to identify the trends that interest this audience.

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Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. As PR professionals, we tend to fall into a comfortable pattern. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch.

Lessons from a client's first Periscope

The Stalwart Blog

“If you do not want to be filmed at all you can excuse yourself from the office (or hide under your desk).”. That was direction from Erin Vogelsanger, gap intelligence’s Product Specialist and social media extraordinaire, in advance of the market research firm’s first live stream.

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3 Ways to Improve Content With a Hub-and-Spoke Model


Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to manage, coordination is essential for success. Yet, only 37 percent of marketers say they have a documented content marketing strategy.

5 tips for transitioning from journalism to PR

PR Daily

One big challenge many journalists face in their transition to PR is limited exposure to the business side of things. For journalists switching careers, there’s often a steep learning curve, as it takes more than strong reporting, writing and editing skills to help clients and organizations succeed.

7 Tips to Write a Killer Conclusion (and Keep Your Audience Around)

Shift Communications

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. For others, it’s natural, comfortable, and fun!

Switching PR Firms: The High Cost of a Steep Learning Curve

Sword and the Script

by Frank Strong. The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”. But that’s not all.

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3 Ways Journalists Use Twitter as a Reporting Tool


Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter immediately started trending. But is Twitter really dying? Journalists don’t think so. According to Cision’s State of the Media 2016 Report , 21.6

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. It's all communications, just different audiences, right? Most of my career has been in PR and corporate communications; the past few years I've specialized in employee communications.

Effective Public Apologies

Shift Communications

“I’m sorry.”. Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake?

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016


Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for.

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Apply These 7 Content Tips to Client Communications


There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem here is that there are a lot fewer articles that focus on client communication. And this is just as important to get right as your next blog post.

3 ways to tailor your marketing messages for mobile devices

PR Daily

Despite all the hype around social media marketing, email is still a great way to reach decision makers and persuade them to act. Litmus reported. that 53 percent of email is opened on a mobile device. Google says 75 percent of its Gmail users access their accounts this way.

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