Onclusive
JULY 13, 2015
Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Starred down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […].
Cision
JULY 13, 2015
According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace. This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his
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Deirdre Breakenridge
JULY 17, 2015
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6 th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
Rock the Status Quo
JULY 14, 2015
Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
JULY 15, 2015
One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content world. And it’s full of stories that bang on the “all brands are media” drum. That should come as no surprised to anyone. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
JULY 17, 2015
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6 th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
Rock the Status Quo
JULY 17, 2015
What is the difference between repurposed content and copied content? How can PR pros make use of it to expand coverage? What are a few ways to repurpose a press release? These were just a few of the topics we touched on during a recent #PRprochat Twitter chat – let me go into a little more detail. This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
Shift Communications
JULY 13, 2015
We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory WTSF content so that you always saw what they had to say, even if they posted infrequently.
Cision
JULY 16, 2015
If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. “Use high quality imagery.”. “Use trends like Throwback Thursday (#TBT) and Monday Motivation.”. It’s good advice, but a question remains. Why? Why is it important to use good imagery? Are trends like Throwback Thursday advantageous to your brand?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
JULY 12, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Even if you’re not a Game of Thrones fan — must be a few lawyers out there who quibble with their court system — one can only marvel at Tyrion’s sales pitch to Daenerys (season 5, episode 8) as he jockeys for the top advisor role.
Reputation Us
JULY 14, 2015
The Crisis Training “Top Seven” A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can be extremely useful, as candidly speaking, the first attempt […].
Shift Communications
JULY 16, 2015
Networking comes up quite a bit on this blog, because quite honestly, it’s a harrowing situation — especially if you are a junior or unseasoned PR professional. When your agency foots the bill for you to go to a professional mixer or meetup, they have an unreasonable expectation that you’ll actually talk to another human and not hover over (or hide under) the coffee and mini-pastry table.
Cision
JULY 17, 2015
I was recently waiting for a friend at a bar when a man sat down next to me and introduced himself as a doctor on vacation from Serbia. “What do you do?” he asked. Before I could even get the words “public relations” out of my mouth, I knew he was going to follow up with, “What is that?”. It’s a question that comes up with alarming frequency. Despite having plenty of opportunities to hone my answer, I still struggle to explain my job in clear, simple terms – and make it sound as interesting and
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Ishmael's Corner
JULY 15, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy. Here’s the situation. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking.
Mark My Words
JULY 17, 2015
What do you get when you pack a room full of PR folk and journalists – with the former outnumbering the latter 4 to 1? The result is less a confident face-off and more a joint session in existential angst interspersed by the occasional bout of mutual backslapping. Such was ‘Hacks V Flacks’, an event organised by PR Moment earlier this week. The gathering was eye-opening to us insiders – and, I suspect, eye-closing to anybody else.
Shift Communications
JULY 15, 2015
Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrate
Cision
JULY 11, 2015
Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. Need proof? In one second, Instagram sees 1,000 comments and 8,500 photo likes. But how can you catch your followers’ attention as they scroll through their photo feeds, especially when content is listed in reverse chronological order?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Prakkypedia
JULY 12, 2015
What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to offer. So you might advertise to let customers know about your products, your prices, and where to buy. Sounds straightforward enough.
Communications Conversations
JULY 16, 2015
In this week’s show, Kevin and I discuss content curation and discovery and its future in our business, the #PrimeDay experiment this week, Microsoft’s recent corporate communication laying off 7,800 employees and Jen Kane’s recent post on content that’s lame. Take a listen! SHOW NOTES – July 16, 2015. “Content discovery: The new Holy Grail of PR and marketing”.
Shift Communications
JULY 17, 2015
This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one. We hear a lot about SEO every day. How to improve it … the changing algorithms … the importance of mobile … much like the majority of the marketing and analytics world, things are always shifting.
Cision
JULY 13, 2015
“I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities. They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Waxing UnLyrical
JULY 15, 2015
Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1.
PR 20/20
JULY 16, 2015
LinkedIn ( @LinkedIn ) offers the perfect opportunity for your company to connect with industry professionals. It’s the most professional of social networks, and arguably the most important for B2B networking. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%. But like any social strategy, you must have a grasp on your approach before you can maximize the benefits.
Shift Communications
JULY 13, 2015
We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory WTSF content so that you always saw what they had to say, even if they posted infrequently.
Solo PR Pro
JULY 14, 2015
If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. There’s nothing worse than spending countless hours securing the perfect opportunity, and then watching a client blow it in just a few minutes – it’s every PR person’s nightmare! In real life, it’s not this funny: [link]. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Waxing UnLyrical
JULY 13, 2015
Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? 1. The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.
PR 20/20
JULY 14, 2015
Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility. But, let’s face it: Data in isolation isn’t visually appealing. Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue?
Stern + Associates
JULY 16, 2015
Now that summer is in full swing, I can reflect on the first half of the year leading up to my first NeoCon experience, the biggest and most important commercial continue » The post Five Things I Learned at My First Tradeshow appeared first on Stern + Associates.
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