Sat.Jan 31, 2015 - Fri.Feb 06, 2015

Big Data and the Human Experience


Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued.

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms.

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Changing of the Guard: Refining the Message with the New Majority

Ronn Torossian

One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically.

Groups 297

Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!”

B2B 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 PR lessons from Disney princesses

PR Daily

We know the songs, princes and goofy sidekicks, but what we failed to realize while watching Disney movies are their hidden PR messages.

More Trending

PR Pro Showcase: Dorothy Crenshaw, New York City

Rock the Status Quo

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Whoot! Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion.

Agency 164

Which 2015 Super Bowl Ads won?

Shift Communications

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Whose ads were talked about the most? Which ads were great, and which ads flopped? We looked at this from a different angle.

What should Brian Williams do to manage his crisis?

PR Daily

NBC Nightly News anchor Brian Williams is now enveloped in a career-threatening controversy after admitting Wednesday he was not aboard a helicopter that was hit by enemy fire in Iraq in 2003. Williams repeatedly told the false story, but now says he misremembered the events.

Crisis 171

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Digital Image Tips

The Proactive Report

We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%.

Mobile 211

State of Social Q4 2014: Twitter Flies Into Rough Skies

Shift Communications

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right.

How to simplify your day

PR Daily

Our days fill up so fast and are so rushed and filled with distractions that they seem to be bursting. It''s a huge source of stress for most people, and stress is perhaps the most important factor determining whether we''re healthy or sick. So how can we simplify our days?

How To 171

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Consider your audience when giving examples

The Stalwart Blog

One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to.

Stop Hoping for Overnight Success

Shift Communications

“I need a quick hit.” ” Maybe you’ve got a new product release coming up that you forgot about. Maybe a competitor made a huge splash and your board of directors or CEO wants a bigger splash. The request comes from on high to churn the waters of media — fast.

14 eye-opening Instagram statistics

PR Daily

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults.

The Art of Your Message and Visual Storytelling

Reputation Us

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving.

Trust and Online Reputation Management

The Proactive Report

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.”

Embracing the Data-Driven PR Future (And Math)

Shift Communications

Some public relations professionals have said they entered the field to avoid complex math. It seemed like a pretty safe bet. No longer. The Internet has significantly changed the way every industry works.

Twitter announces new promotional features and Google partnership

PR Daily

If you’ve advertised with Twitter in the past, you know it’s not exactly a quick and easy process. That’s something the social platform wants to change with its quick promote feature. It works like this: A small business (the target market for this feature) sees that a tweet is performing well.

Google 171

People. Process. Product. The Engine of LTPR

Reputation Us

“We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it is worth investing.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Absolutely, why not? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. It’s a skill that gets developed and honed over time, with effort and attention.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl commercials, see theonce while the game is on and then it’s over.

Coke's automated #MakeItHappy Twitter promotion runs into trouble

PR Daily

For anyone unfamiliar with Godwin’s law, it states that any online discourse will eventually devolve into mentions of Hitler or Nazism. Coca-Cola may not have been familiar with Godwin’s law when the brand launched its ambitious and good-spirited #MakeItHappy campaign.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant.

B2B 131

Ponder Before You Post

PR Job Coach

In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful.

10 rules to follow for powerful presentations

PR Daily

Though it’s important to be credible and knowledgeable, speakers must also be interesting, exciting and motivating. From an introduction that will capture your audience’s attention to an ending that will leave them wanting more, it’s important to structure your speech and perfect your delivery.

PR Rock Stars: Polaris’ Jamie Kvamme

Communications Conversations

No offense to the many, many people I’ve interviewed for this series before, but this specific PR Rock Star interview may be my favorite. Solely because of the heart and spirit of the interviewee: Jamie Kvamme. Truth be told, I don’t know Jamie all that well.

We Must Not Help to Advance the ISIS Agenda

Mark My Words

ISIS craves prominent news coverage, and they crave momentum behind their desire to spread terror. This week their heinous images spread quickly online – propaganda meant to both shock the West and recruit new devotees. It raised a sensitive issue for news outlets again.

Film 106

Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

I can’t believe I just typed this title as my title. But I did. Because I recently read this article and was appalled.

SEO 151