Sat.Jan 31, 2015 - Fri.Feb 06, 2015

Big Data and the Human Experience


Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued. All About Tech big data data analysis Dell human experience self-actualization

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.),


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Changing of the Guard: Refining the Message with the New Majority

Ronn Torossian

One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [.]. The post Changing of the Guard: Refining the Message with the New Majority appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” ” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 PR lessons from Disney princesses

PR Daily

We know the songs, princes and goofy sidekicks, but what we failed to realize while watching Disney movies are their hidden PR messages. Walt Disney was seemingly preparing us for future communications careers; it’s amazing how much you can incorporate these fairytale lessons into daily life as a PR executive. RELATED: Learn how to engage customers, employees and the media in the digital world at our Disney summit. ].

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PR Pro Showcase: Dorothy Crenshaw, New York City

Rock the Status Quo

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Whoot! Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

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Which 2015 Super Bowl Ads won?

Shift Communications

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Whose ads were talked about the most? Which ads were great, and which ads flopped? We looked at this from a different angle. Which 2015 Super Bowl ads got SHARED the most? After all, it’s easy to press the like button. It’s more commitment to say something about it.

17 Winston Churchill quotes that impart communications wisdom

PR Daily

Last month marked the 50th anniversary of the death of British Prime Minister Winston Churchill, an iconic figure, known for his World War II leadership, quick wit, and speeches that rallied the nation during the dark days of war. The anniversary was commemorated with events, exhibitions, and tributes throughout the United Kingdom, including a request by Prime Minister David Cameron for people to share their favorite Churchill quotes on Twitter using #churchillquotes.

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal and personal and never the twain shall meet. It’s a missed opportunity. The simple act of opening up can strengthen business communications, giving lift to what otherwise would be vanilla information.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Digital Image Tips

The Proactive Report

We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph. You don’t have to be a professional photographer to create compelling images.

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Shift Communications

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user to $1.50 per user: With numbers like that, why would we say that Twitter’s numbers are in trouble? The problems surface when you dig into the rates of change.

Lessons PR pros can learn from childhood novels

PR Daily

The start of a new year brings new clients, scenarios and strategies for communications pros. But as we ring in the new, it''s important to reflect on the lessons we learned over the last year. Sometimes it''s worth going even further back. Every December, I reread one of my favorite childhood books. Part of it is nostalgia and my love for my favorite characters. But another part of this ritual is reflective—what lessons do these books teach that we can profit from through our adult lives?

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. In the right hands, SlideShare can become a poor man’s video.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Consider your audience when giving examples

The Stalwart Blog

One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to. There have been a few occasions when I’ve been at an event and the speaker mentions something that, to be honest, goes completely over my head because I have no clue who or what they just referenced and it’s not something I can relate to.

Stop Hoping for Overnight Success

Shift Communications

“I need a quick hit.” ” Maybe you’ve got a new product release coming up that you forgot about. Maybe a competitor made a huge splash and your board of directors or CEO wants a bigger splash. The request comes from on high to churn the waters of media — fast. Here’s the problem: the quick hit that creates overnight success is a myth. It doesn’t exist. Why doesn’t the overnight success exist? Think about the role of media in your company.

10 rules to follow for powerful presentations

PR Daily

Though it’s important to be credible and knowledgeable, speakers must also be interesting, exciting and motivating. From an introduction that will capture your audience’s attention to an ending that will leave them wanting more, it’s important to structure your speech and perfect your delivery. Here are 10 commandments every PR pro can employ for effective presentations: 1. Know your audience.

The Art of Your Message and Visual Storytelling

Reputation Us

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving. They capture my attention; but am I wasting time watching […]. The post The Art of Your Message and Visual Storytelling appeared first on LTPR.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Absolutely, why not? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. It’s a skill that gets developed and honed over time, with effort and attention. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro!

Embracing the Data-Driven PR Future (And Math)

Shift Communications

Some public relations professionals have said they entered the field to avoid complex math. It seemed like a pretty safe bet. No longer. The Internet has significantly changed the way every industry works. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity.

14 eye-opening Instagram statistics

PR Daily

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew''s report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.

People. Process. Product. The Engine of LTPR

Reputation Us

“We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it is worth investing. Along the way, he offers sage […]. The post People. Process. Product. The Engine of LTPR appeared first on LTPR.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Trust and Online Reputation Management

The Proactive Report

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” ” Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year. Online reviews are now an integral part of marketing and PR. It’s so easy for people to post on social media or review sites and now that they can, they do.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.

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15 things not to say to a journalist

PR Daily

Journalism is a challenging profession that requires talent and tenacity. Unfortunately, not everyone respects the field. Sometimes, executives and brand representatives view reporters only as generators of free advertising. In your interactions with journalists, avoid these questions or comments: 1. Please publish my press release.". News stories aren''t just about what your brand is doing, and they can''t come from single sources.

Ponder Before You Post

PR Job Coach

In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide. The old axioms we thought were destined for the dustbins of history now take on new purpose and vigor.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl commercials, see theonce while the game is on and then it’s over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engaged with your audience. In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience.

Leadership doesn’t come with a promise…

Mark My Words

“Problems cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need people who can dream of things that never were.” - John Keats. One thing is for sure, those with a true purpose don’t follow the rules! Nobody who had the honour of listening to Ben Saunders talk last week can have failed to be both humbled and inspired by his breathtaking passion and will to fulfill his dreams. For twenty years Ben Saunders has dreamed the impossible.

7 reasons PR pros should fire a client

PR Daily

Not them again. You know the client I’m talking about: they hire you for your expertise, but by the time they’re done critiquing, the final product isn’t something you want to put your name on. They exceed their timelines and you repeat work catering to their demands. If this sounds familiar, but you’re hesitant to pull the trigger, this list can help you decide if it’s time to cut and run. They micromanage you into work you aren''t proud of.