Sat.Dec 13, 2014 - Fri.Dec 19, 2014

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays.

How PRTech is reseeding the PR Landscape


This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued. Industry Insights & Trends future of PR PR PR landscape PR measurement PRTech PRTech ecosystem public relations

The Pros Weigh In: The Best Books for the Marketer on Your List


One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all.

7 steps to launch a grassroots PR campaign

PR Daily

Passion is a hallmark of grassroots campaigns. However, that passion—combined with the collective life experiences, contacts, and abilities of an organization’s members—won’t amount to much without the proper plan to launch the campaign.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why?

Data 162

More Trending

The Sales Cycle and Content Creation: What Marketers Need to Know


A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. Developing buyer personas. Understanding how personas move through the sales cycle. In that post, I focused on the former step. Using a fictional company called Potter Paralegal Inc.,

eBook 184

Vine, Instagram and Facebook strategies for 2015

PR Daily

Most PR pros know the ins and outs of social media. It’s an absolute must in the digital age. While we may be savvy pinners and engaging Instagrammers, we often miss one of the most valuable social media marketing resources of all: the site’s interface.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service.

6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

My 30-Day Blogging Challenge: The Importance of Syndicated Content


I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s too soon to do a complete wrap on the challenge, but here are a few observations.

5 ways agencies made their holiday cards fun

PR Daily

In Lanford Wilson’s play, “ Burn This ,” a character shares a holiday annoyance to which many PR and marketing pros can relate: You have no notion of the stupidity involved in designing a holiday card for a national company. Especially if it’s Chrysler.

Agency 171

A Ten-Minute Blog Post

Rock the Status Quo

I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value. As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful.

The Perfect Holiday Gift from One Word Geek to Another

Ishmael's Corner

Naturally, it’s a book. It’s called “Lost in Translation” and no, it’s not about Bill Murray finding it a tough go in Tokyo. The author Ella Frances Sanders captures words from various languages around the world that defy translation.

Marketing Trends for 2015: Getting Back to Basics


‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015.

Trends 161

Marketing lessons from pop's biggest names

PR Daily

Small-business owners aren''t pop stars. Taylor Swift has sold far more albums than your coffee shop sells lattes. You will never have as many screaming girls outside your flower shop as the members of One Direction does outside their hotel rooms.

Snack on This: Goals, Agendas & Secrets in Social Media

Rock the Status Quo

I have secrets. Big ones that dominate my life every single day. They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. I’m one of those kind of people that can’t lie worth a damn and doesn’t really keep secrets of my own. I blurt out everything.

FTC Social Disclosure Rules

The Proactive Report

Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels.

The Future of Marketing: Elizabeth Segran

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Social media branding: The biggest winners and losers of 2014

PR Daily

It’s been an interesting year for brands on social media. With users flocking to Instagram. Facebook cutting the reach of promotional posts, various Twitter gaffes. and the heralding of LinkedIn publishing , brand managers were busy adjusting campaigns to stay on top and avoid slipups.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others.

Web 109

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for.

Google 177

The Recipe for a Good Newsletter

Shift Communications

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news.

The best distribution channels for your content

PR Daily

Creating strong, compelling content is just the beginning of your job. Once you have your content, you have to distribute it so it reaches your audience. Column Five Media created an infographic to demonstrate how different distribution channels can help spread your content far and wide.

The Holidays and Company Morale

Reputation Us

The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day).

10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, like many, I particularly enjoy the Sunday edition.

Agency 154

PR needs to get acquainted with analytics

Shift Communications

It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it.

Brand journalism is the new PR

PR Daily

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s communications doesn’t need journalism? Brand journalism will make you think again.

Google and Our World of Search in 2014

The Proactive Report

By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing.

Google 152

Why Did the NY Times Pile on The New Republic?

Ishmael's Corner

When The New York Times and Ravi Somaiya fired the first shot at The New Republic on Dec. 4, I figured the paper couldn’t resist a “hell hath no fury like an editor wronged” story, and life would move on. But the stories kept coming and coming. And coming.

4 ways to improve your pitch’s subject line

Public Relations Sydney

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice.

5 more apps that help PR pros do their jobs

PR Daily

Mobile use is a growing trend, with the average user spending 2 hours and 42 minutes on smartphones and tablets every day. About 86 percent of the time spent on those devices involves apps, according to an ERS infographic.

Mobile 171

Social media's power on display once again

The Stalwart Blog

Sometimes, humanity shines through a devastating event. Amid the tragic hostage crisis in Sydney Australia from December 15-16, came a movement inspired by a two minute interaction between two strangers.