Sat.Dec 13, 2014 - Fri.Dec 19, 2014

How PRTech is reseeding the PR Landscape

Onclusive

This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued. Industry Insights & Trends future of PR PR PR landscape PR measurement PRTech PRTech ecosystem public relations

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house.

Snack on This: Goals, Agendas & Secrets in Social Media

Rock the Status Quo

I have secrets. Big ones that dominate my life every single day. They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. I’m one of those kind of people that can’t lie worth a damn and doesn’t really keep secrets of my own. I blurt out everything.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more. Entries came in from across the globe, flooding each category with impressive, creative examples of social media at its finest. We saw your talent. Our judges chose the best. Next, our judges will go over the finalists and name the crème de la crème of PR Daily ’s 2014 Social Media Awards. Look for the PRDaily.com Special Edition in late January.

More Trending

The Sales Cycle and Content Creation: What Marketers Need to Know

Polaris

A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. Developing buyer personas. Understanding how personas move through the sales cycle. In that post, I focused on the former step. Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life.

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What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015.

Brand journalism is the new PR

PR Daily

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. March 5 - Louisville, KY. March 16 - San Juan, Puerto Rico.

A Ten-Minute Blog Post

Rock the Status Quo

I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value. As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. I found these three interesting and hope you find some value from them.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

My 30-Day Blogging Challenge: The Importance of Syndicated Content

Polaris

I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s too soon to do a complete wrap on the challenge, but here are a few observations. Don’t post on the week-end. If I were going to do another 30-day blogging challenge, I’d post 5 days a week for 6 weeks, instead of 7 days a week for 4 and a bit weeks. The reason?

The Perfect Holiday Gift from One Word Geek to Another

Ishmael's Corner

Naturally, it’s a book. It’s called “Lost in Translation” and no, it’s not about Bill Murray finding it a tough go in Tokyo. The author Ella Frances Sanders captures words from various languages around the world that defy translation. Yiddish contributes three words without even tapping the classic impossible-to-define “mensch.”

9 sentences that need a hyphen

PR Daily

I’ve written many times about my dislike of the hyphen, the most tedious of all punctuation marks. Hyphens connect words, prefixes and suffixes and are generally used to avoid ambiguity. But hyphens often confuse matters. Unfortunately, a definitive collection of hyphenation rules does not exist. Rather, different style manuals and dictionaries prescribe different guidelines for its use. However, there are certain instances where the need for a hyphen is obvious.

FTC Social Disclosure Rules

The Proactive Report

Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Here are some of the tweets that were posted: One thing can be said about PlayStation Vita…it’s a #gamechanger. PS Vita [ruling] the world.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

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The Future of Marketing: Elizabeth Segran

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Who is Elizabeth Segran?

7 steps to launch a grassroots PR campaign

PR Daily

Passion is a hallmark of grassroots campaigns. However, that passion—combined with the collective life experiences, contacts, and abilities of an organization’s members—won’t amount to much without the proper plan to launch the campaign. There are many variables to consider, which are found by carefully gauging the sophistication of the founders of the group. How media savvy are they? Do they have media training? Are they good public speakers?

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. We’ve been doing this forever. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Why Did the NY Times Pile on The New Republic?

Ishmael's Corner

When The New York Times and Ravi Somaiya fired the first shot at The New Republic on Dec. 4, I figured the paper couldn’t resist a “hell hath no fury like an editor wronged” story, and life would move on. But the stories kept coming and coming. And coming. Seven articles on the turmoil at a niche publication with a readership of 42,000 (not a typo). If a mutiny took place at Modern Drunkard Magazine, which has a circulation of 55,000, it’s a non story.

The Recipe for a Good Newsletter

Shift Communications

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. So how did we go about creating an award-winning newsletter – and how can you do the same?

Social media branding: The biggest winners and losers of 2014

PR Daily

It’s been an interesting year for brands on social media. With users flocking to Instagram. Facebook cutting the reach of promotional posts, various Twitter gaffes. and the heralding of LinkedIn publishing , brand managers were busy adjusting campaigns to stay on top and avoid slipups.

How to Drive Traffic with Twitter Cards in Four Easy Steps

The Proactive Report

A guest post by Sure Payroll. Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The Holidays and Company Morale

Reputation Us

The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day). In fact, research from TrackYourHappiness.org reports people are happier than usual during the holidays, and Christmas Day is the happiest day […]. The post The Holidays and Company Morale appeared first on LTPR.

PR needs to get acquainted with analytics

Shift Communications

It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency.

South Dakota stops 'Don't jerk and drive' campaign

PR Daily

Even in 2014 the old adage that “sex sells” can be taken too far—and sometimes it’s the most unlikely of sources. South Dakota''s state government ran a public service campaign built around the tag line, “Don’t Jerk and Drive.” The point of the campaign was to prevent drivers from jerking the wheel if they start to swerve in icy driving conditions. That’s the version of “jerking” officials were referring to, not the kind that would make a teenage boy giggle.

10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper. One of my favorite sections of the Sunday paper is the Business section–much more robust than the daily paper.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. And if you are practicing (or believe in) what I call “social PR,” then you already subscribe to the philosophy that social sharing isn’t just about being nice to people, it’s a strategic imperative that ultimately supports relationship-building for your business. The psychology of social sharing.

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Google and Our World of Search in 2014

The Proactive Report

By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure… the only constant is change. But the way we search for things, the way we consume information and experiences has changed completely.

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Vine, Instagram and Facebook strategies for 2015

PR Daily

Most PR pros know the ins and outs of social media. It’s an absolute must in the digital age. While we may be savvy pinners and engaging Instagrammers, we often miss one of the most valuable social media marketing resources of all: the site’s interface. Instead of just posting regular updates, you can get creative with your social media by using the site’s unique assets, such as photo click-throughs or location links.