Sat.Aug 24, 2019 - Fri.Aug 30, 2019

3 Steps for Preparing Executives for Media Interviews

Meltwater - PR

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations.

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FEEL First When You Want to Build & Keep Unbreakable Bonds

PR Expanded

Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Top Five Reasons To Integrate Earned, Owned and Paid Media

Onclusive

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department.

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More Trending

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up. The data is clear: Most people simply don’t like ads.

Once upon a time… how to make your storytelling impactful

Agility PR Solutions

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations.

Top back to school social trends in 2019

NewsWhip

[…]. The post Top back to school social trends in 2019 appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Trends 105

Instagram is Testing Hiding Likes: What This Means for Marketing  

Ronn Torossian

Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences. Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially.

Why are brands’ social media fans unfollowing them—and what can they do about it?

Agility PR Solutions

Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals.

Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands.

CIPR Election candidates set out manifesto commitments

Stephen Waddington

Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time. There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021.

PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity. In a crisis, the flood of adverse coverage can seem endless. How, then, can PR reps minimize the flow of negative stories?

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5 solid tips for PR pros on protecting online privacy

Agility PR Solutions

As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […].

All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.

Why Communicators Need to Be Part of the Decision-Making Process

PRSay

You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it.

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As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind. . Instagram has a billion active users per month, and a key change to the platform may be in the offing.

Today’s communicators are re-examining measurement methods—what are they finding?

Agility PR Solutions

Dominic Cummings: Beware the Wolf

Mark My Words

Imagine the fairy tale, the one with the young bored shepherd races into town day after day crying wolf. Day after day, until finally there is a wolf – and he, along with his herd, fall afoul. It’s a story with a famous message for all children, but it has another overlooked message.

Pay your PR interns, says the PR Council in new policy

Muck Rack

Pay your PR interns, says the PR Council in new policy

How to respond when you go viral for all the wrong reasons

PR Daily

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors. The afternoon of Jan. 31, 2007, was a normal workday for me at Turner Broadcasting.

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Teambuilding in focus—9 tactics for motivating your employees

Agility PR Solutions

One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence.

AP Style: How relevant is it in 2019?

Communications Conversations

The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago.

Are you Crisis Ready? An interview with ACI Specialty Benefits

The Stalwart Blog

Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications.

6 reasons to pare your writing for professional success

PR Daily

Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority. Your reader’s time is tight. Your writing should be, too.

Influencers need authenticity—but how much is too much? “Faking it” spurs unfollows

Agility PR Solutions

Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much?

Go-to Songs for Those Who Toil in PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others.

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles.

Infographic: 5 tips for developing great content with influencers

PR Daily

To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights. What kinds of content work well on influencer marketing campaigns?

In this age of cancel culture, brands should be decidedly apolitical

Agility PR Solutions

In this day and age, many organizations are feeling the pressure to pick a side on a number of politically-charged issues. However, PR pros should caution their clients to take a step back and consider the consequences.

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Podcasting PR Secrets

Social PR Chat

Listen up. With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world. A podcast is similar to a radio program, but they are audio files typically listened to via sources such as iTunes.

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