Sat.Aug 24, 2019 - Fri.Aug 30, 2019

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What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. Take the recent example […]. The post What to Do When a Marketing Plan Backfires appeared first on.

Marketing 150
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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136
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Why Communicators Need to Be Part of the Decision-Making Process

PRSay

You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it. A communicator needs to be in the room whenever the organization is deciding when and how to pull the trigger on a new development.

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Why You Need PR Knowledge To Be A Good Link Builder

Prowly

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine.

Education 133
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we […]. The post How Digital Marketers Can Unplug in a Plugged-In World appeared first on.

Marketing 150

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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others. . • Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines.

Energy 138
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Once upon a time… how to make your storytelling impactful

Agility PR Solutions

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. Why is storytelling so impactful? Storytelling engages the listener. A well-told story grabs […].

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Instagram is Testing Hiding Likes: What This Means for Marketing  

Ronn Torossian

Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.

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Get Famous Friday: Reuse Stories

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about reusing old stories. So maybe you saw a story in a magazine or newspaper, on television. You thought, “I would have been the perfect expert for that.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time. There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Both candidates have focused on three broad themes: practice, education and CIPR membership.

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Why are brands’ social media fans unfollowing them—and what can they do about it?

Agility PR Solutions

Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals. New research from social marketing research firm GoodFirms indeed reveals that nearly 4 out of every 5 people have recently unfollowed […]. The post Why are brands’ social media fans unfollowing them—and what can they do about it?

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Dominic Cummings: Beware the Wolf

Mark My Words

Imagine the fairy tale, the one with the young bored shepherd races into town day after day crying wolf. Day after day, until finally there is a wolf – and he, along with his herd, fall afoul. It’s a story with a famous message for all children, but it has another overlooked message. One for wolves. Dominic Cummings is a man who has made his craft through ruthless, winner takes all, victory-justifies-whatever-means, campaigning and he is a man whose career has rewarded him whenever he has

Education 108
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Go-to Songs for Those Who Toil in PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.

Meeting 96
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5 solid tips for PR pros on protecting online privacy

Agility PR Solutions

As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […]. The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

[…]. The post Sustainability & Success: The new role of business in today’s environmental debate appeared first on NewsWhip.

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All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles. For communications professionals, this is either cause for celebration or a scary new addition to their… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

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Teambuilding in focus—9 tactics for motivating your employees

Agility PR Solutions

One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence. So, to be able to offer your staff the amount of motivation required for them to stay where they are and recommend […]. The post Teambuilding in focus—9 tactics for motivating your employees appeared first on Agility PR Solutions.

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The one big rule for pitching podcast guests

Communications Conversations

Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago. Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time.

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Boosting Engagement on Social Media

5W PR

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve. Gone are the days when each and every post put up by a business page was shown to all of the page’s followers.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)? appeared first on PR News.

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Today’s communicators are re-examining measurement methods—what are they finding?

Agility PR Solutions

Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is about more than just tracking campaign results. According to new research from The […].

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#MediaMonday – Aly Walansky

HMA Public Relations

Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few. The post #MediaMonday – Aly Walansky appeared first on HMA Public Relations.

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Are you Crisis Ready? An interview with ACI Specialty Benefits

The Stalwart Blog

Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications. We’re privileged to have Gilbert Manzano , senior vice president of client partnerships at ACI Specialty Benefits. Dave Oates: Gilbert, thanks so much for the time.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Knowledge is Power: How This Task Force Will Improve Public Relations

5W PR

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. In the decision to launch this Task Force, which is an agency-wide initiative, 5WPR wanted to find new wants to improve the services provided and help shape the future of the public relations industry.

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Influencers need authenticity—but how much is too much? “Faking it” spurs unfollows

Agility PR Solutions

Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much? New research from influencer platform Sideqik reveals that 84 percent of consumers say authenticityisimportant when choosing influencers to follow, but 93 percent say forced or fake authenticity is just as likely to make them unfollow as a […].

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Top back to school social trends in 2019

NewsWhip

[…]. The post Top back to school social trends in 2019 appeared first on NewsWhip.

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