February, 2020

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

B2B 184

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage.

Crisis 190

Inside the Interactive Press Release

Business Wire

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages.

Report 260

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is that paid PR Opportunity worth it? 5 Experts Chime In

Flack's Revenge

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients.

B2B 170

More Trending

How CEO Quinn Collins runs her PR life

PR Daily

Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means.

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Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

Agency 170

PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise. Best Practices

What is the Future of Influencer Marketing?

Ronn Torossian

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant.

Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it.

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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value.

Brand 195

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

The same content may not resonate with audiences on different social media platforms. So what works for each one? Media Blog

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.

Report 170

Data-Backed Tips to Optimize News Release Distribution

Onclusive

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases.

Data 195

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

Report 129

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders.

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

Agency 195

Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring. Product News

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud.

Trends 170

Facebook is listening to your conversations but not in the way you think

Stephen Waddington

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. My mobile phone or device is listening to me is a common misconception of modern life.

Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls)

PR Daily

This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well. Thinking about podcasting? Wondering what tools professional podcasters are using—and which newbies should try?

Film 128

The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML).

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Pinterest Marketing in 2020: Selling on Pinterest

Ronn Torossian

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest?

A Digital Marketer Gives 5 SEO Tips for PR Pros

Cision

Make your SEO shine with these 5 tips for PR pros. Best Practices

SEO 212