Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. It seems like in today’s digital-first environment, every platform has its own acronyms and rules for making the most of them—CTR, CPC, CPL, ER, ROI—at this point, key performance indicators (KPIs) are starting to look more like a random smattering of alphabet soup than quantifiable indicators of success.

Corporate 259

Corporate Analytics Communications Web 259

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome.

Crisis 323

Crisis Crisis Management Data Radio 323

Business Wire

FEBRUARY 3, 2020

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought.

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Report Brand Branding Communications 320

Flack's Revenge

FEBRUARY 12, 2020

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It’s a mistake to indiscriminately shoot them all down, as some are worth considering.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

FEBRUARY 24, 2020

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010. Some of the findings were anticipated and, as such, were […]. The post Gen Z Marketing appeared first on.

Marketing 195

Marketing Study Company Brand 195

Cision

FEBRUARY 12, 2020

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

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Internal International Crisis Crisis Communications 358

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 272

Corporate Reputation Policies Employee 272

Cision

FEBRUARY 17, 2020

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

Writing 319

Writing 319

Ronn Torossian

FEBRUARY 3, 2020

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant. Consumer habits and tastes will shift, and, when they do, what happens to what’s hot […].

Marketing 221

Marketing Consumer Media Strategy 221

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Communications

Agility PR Solutions

FEBRUARY 17, 2020

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. With up to two-thirds of a brands’ profits relying on effective consumer engagement*, often the biggest challenge they face is maintaining the engagement […].

How To 123

How To Consumer Brand Branding 123

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

B2B 193

B2B Pitching Technology Report 193

Onclusive

FEBRUARY 10, 2020

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive maintains PR Attribution , a proprietary solution which we invented nearly a decade ago.

Media 273

Media Privacy Data Analytics 273

Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

Technology 211

Technology Pitching Media Media Relations 211

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

FEBRUARY 5, 2020

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

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Crisis Crisis Communications Brand Branding 395

Ronn Torossian

FEBRUARY 20, 2020

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on.

Brand 195

Brand Branding Consumer Company 195

PRSay

FEBRUARY 3, 2020

February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. Woodson sought to overcome.

Publicity 213

Publicity Leadership Groups Creativity 213

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay abreast of security news to create opportunities for client companies?

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Twitter Report Privacy Government 221

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . You might be wondering what practical takeaways you can apply to your own business to make sure you meet or exceed the benchmarks presented.

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Data Study Social Media Analysis 273

Prowly

FEBRUARY 13, 2020

It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really? The post What Makes the News? Two Sets of News Values Compared appeared first on Prowly Magazine.

Media 203

Media Media Relations Publicity 203

Cision

FEBRUARY 26, 2020

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.

Strategy 359

Strategy Social Media Brand Branding 359

Ronn Torossian

FEBRUARY 17, 2020

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team. In public relations, client […]. The post Effective Client Service in 2020 appeared first on.

Brand 195

Brand Branding Publicity Agency 195

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

The Resolution Blog

FEBRUARY 27, 2020

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna […].

Media 156

Media Interviews Creativity Agency 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months.

Trends 182

Trends Privacy Technology Data 182

Onclusive

FEBRUARY 10, 2020

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure.

Media 221

Media Privacy Data Analytics 221

Prowly

FEBRUARY 24, 2020

Everyone in the PR industry knows just how important they are to their clients or company, but communicating that worth to executives without the numbers to back it up will harm your case for PR. The post 8 Metrics That PR Professionals Must Track to Prove Success appeared first on Prowly Magazine.

Industry 197

Industry Company Communications Publicity 197

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Cision

FEBRUARY 13, 2020

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

Strategy 322

Strategy Company Brand Branding 322

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest. One is Product […].

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Pinterest Marketing Instagram Advertising 195

Agility PR Solutions

FEBRUARY 27, 2020

Military spouses—the husbands and wives or military members—offer an incredible value as an employee and leader for any type of business. Military spouses are centrally found, disciplined, educated, and a great workforce. Business leaders potentially overlook military spouses as a strong employment base due to their moves every 2-3 years, sometimes erratic schedules, and business experience.

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Employee Education Trends Publicity 194