September, 2012

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early. I lurked in the entrance for a while.

Are You Small Or Big Screen? Unleashing the Large Version of Yourself

Bad Pitch Blog

What would happen if you made a calculated decision that didn’t involve facing a machine with a keyboard ? It’s a classic question we joke about a lot. Imagine you stood up from wherever you are sitting and took a trip over to another human about an idea that’s been shuffling around your brain. Most of us wonder if that’s even possible. Would we be breaking a code we’ve made with every passing acquaintance?


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How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” ” Hmm, I thought to myself. That’s a good question.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Goings On… and On The Road

Waxing UnLyrical

I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept. 21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! And I hope it’s worth your while. Next week ( Sept.

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Toon Time: Coffee to the Rescue

Waxing UnLyrical

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: Coffee to the Rescue , originally posted on Waxing UnLyrical , published by Shonali Burke. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Toon Time: Coffee to the Rescue.

How 9/11 Changed My Life Forever

Waxing UnLyrical

Eleven years ago today, I had little notion that my life would be changed forever. At the time, we lived and worked in the San Francisco Bay Area. Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco). Image: joewcampbell via Flickr, CC 2.0.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

“Curiosity is one of the permanent and certain characteristics of a vigorous mind”. Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”. As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. So I did the logical (in my mind) thing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest. Cool, huh?! So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat.

Success On Whose Terms?

Waxing UnLyrical

Geoff Livingston wrote this post for me , but I’ve been holding onto this title so long I’m not willing to let it go. But I feel I’d better rehash a little of Geoff’s post, probably because he provided the au courant substance (excuse?) I’d been searching for to feel confident my thoughts to follow aren’t completely off-track.

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Do Your Career a Favor, Be Replaceable

Waxing UnLyrical

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. I had two challenges: Finding someone capable of doing the work. Leaving behind a workload my backup could realistically do in addition to their other responsibilities. I didn’t train someone over the course of a few days to take over for me, I familiarized them with what I do little-by-little over the course of the year.

#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Image: The Eyes of New York via Flickr, CC 2.0.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

I know, I know, the anticipation was killing you. Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If If you missed part one, then drop everything you’re doing and go read Reviving the Customer Experience – One Food Truck at a Time: Part 1 first. It’s ok, we’ll wait.).

A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

Yesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ). In this country, it’s the unofficial end of summer, a long weekend (longer for me since I took half of last week off, which was terrific, since my brother and his girlfriend were visiting from the U.K. Today is also his birthday, so happy birthday, baby brother!), the time for several sales (though, really, is any time not a time for a sale these days?).