September, 2012

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression.

Are You Small Or Big Screen? Unleashing the Large Version of Yourself

Bad Pitch Blog

What would happen if you made a calculated decision that didn’t involve facing a machine with a keyboard ? It’s a classic question we joke about a lot. Imagine you stood up from wherever you are sitting and took a trip over to another human about an idea that’s been shuffling around your brain.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so.

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More Trending

Toon Time: Coffee to the Rescue

Waxing UnLyrical

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running.

How 9/11 Changed My Life Forever

Waxing UnLyrical

Eleven years ago today, I had little notion that my life would be changed forever. At the time, we lived and worked in the San Francisco Bay Area.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

“Curiosity is one of the permanent and certain characteristics of a vigorous mind”. Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest.

Success On Whose Terms?

Waxing UnLyrical

Geoff Livingston wrote this post for me , but I’ve been holding onto this title so long I’m not willing to let it go. But I feel I’d better rehash a little of Geoff’s post, probably because he provided the au courant substance (excuse?)

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Do Your Career a Favor, Be Replaceable

Waxing UnLyrical

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. I had two challenges: Finding someone capable of doing the work.

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

I know, I know, the anticipation was killing you. Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If

#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat.

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A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

Yesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ).