June, 2012

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again. What to do? Such is life.

Typos, Dirty Minds & Other SFW Topics

Bad Pitch Blog

UPDATE: BPB Editorial Board founding member, David Parmet , has brought it to our attention that Rachael Ray''s unfortunate cover is, in fact, a hoax. But read on, the rest is legit. We''ve written about typos in the past. I''ve even written about them in my nefarious other blog. They''re at the top of our industries point and laugh list. They are link-sharing porn. But we''ve all had a typo turn up in print, or land in someone''s mailbox at one point or another. There are several types.

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Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. And there is. Sort of.

The Intern and the Executive Coach, Part I: Clueless

Waxing UnLyrical

This is a true story. I received this email about a month ago. Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Blogging Upstream

Waxing UnLyrical

Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception.

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Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.”

On Thought Leadership in Public Relations

Waxing UnLyrical

Guest post by Craig Pearce. Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media). Illustration by guydownes.com.au ©. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e.

Toon Time: Paid in Full

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. You just read Toon Time: Paid in Full , originally posted on Waxing UnLyrical , published by Shonali Burke.

Brave New World

Waxing UnLyrical

One of the great joys in my current life as a communication professor at both Curry College (undergrad full-time) and Regis College (grad part-time) is being able to participate in the colleges’ commencement ceremonies. In my previous life as a communication professional , I would have been involved in the maddening planning/implementation process and probably wouldn’t (I know I wouldn’t!) have the same cheerful experience. But that was then, and this is now.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Toon Time: Balancing Act

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Balancing Act. Erin Feldman Guest Posts Waxing Off With Sarah and Sheldon balance enough life Patrick Rhone play Sheldon work

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Yes, I know your #measurePR recaps from last month are delayed. I’m really, really sorry, but you know how crazy it’s been for me lately… and right now, I’m trying really hard to do a good job of catching up. So I won’t make any more excuses, but get right to the point: 1. Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat.

When The Supremes Rang My Bell

Waxing UnLyrical

If you’ve ever wondered what my politics are, you’ve probably been kept wondering for a while. Because I don’t usually talk, or write, politics. It’s not my bag, and it’s certainly not WUL’s bag. Which makes me quite a strange duck in terms of living and working in a town that eats, breathes, and sleeps politics, doesn’t it? Ironically, when I was in college political science was one of my minors – the Indian equivalent – and I excelled at it.

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

So, You’re Not a Connector?

Waxing UnLyrical

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. And it started thinking a bit more about the modern communicator as a “connector.”

Catching Up

Waxing UnLyrical

You know what’s funny about today’s post? It almost didn’t get written. Now, that’s not “laugh out loud” funny; in fact, it’s not humorous at all. Perhaps the only kind of “funny” it is, is if it made you raise an eyebrow and sarcastically smile, saying, “And how would that be different from all the other posts you haven’t written recently, Shonali?”

How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

Guest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” ” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 2 because everytime Nicki Minaj sings that line my three-year-old dutifully throws her hands up. In fact if I don’t at least throw one obligatory hand up – she yells at me. ”Hands up, Dad! HANDS UP!”