January, 2012

Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. You are exhausted. You lost about eight pounds, sweated bullets and are in the final throes of that seemingly elusive job offer. Now comes the hard part.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.

How To 111

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3 Ways National Media Use Social Media to Find Sources

Bad Pitch Blog

We''ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we''ve also got some tips for being a better source via social media.

A Letter to My Younger Self

Waxing UnLyrical

A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.


More Trending

Managing Negative Comments in Social Media

Waxing UnLyrical

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally.

6 iPhone Accessories for Almost-Professional Photos/Videos

Waxing UnLyrical

I saw a post from Chris Brogan a while back, talking about how it’s ok to not be an expert and, in fact, we shouldn’t wait until we’re experts at something to do it. Sounds about right to me.

Video 86

Why Customers Are Generalizing Your Business

Waxing UnLyrical

I t’s not a good idea to search for a doctor online. I told my mother that when she asked me to. She agreed. And I began my search. After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly.

A Search for Identity … Whither Public Relations?

Waxing UnLyrical

Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Three Words

Waxing UnLyrical

Last week, or perhaps it was the week before, one of my friends asked (on Path, which I’m new to but find very enjoyable) what one’s three words for 2012 were. At the time, I responded, “Citius, Altius, Fortius.”


Toon Time: Twitter Introductions

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

What To Do When The Box Flips Inside Out

Waxing UnLyrical

Dumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron. Facebook used to be the only company making money off Facebook (go ahead and laugh). What happened? The novelty of the iPhone has worn off (although it has kept its edge). Working from home is no longer unusual.

Give a New Year’s Gift to Nonprofits Worldwide

Waxing UnLyrical

I posted this before Christmas 2011, but it is an important cause that needs your support, so I’m re-posting it today. Please do take a moment to read, click, and share, in case you were out during the holidays.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Pedal-powered Storytelling

Waxing UnLyrical

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story.

Boners BBQ: A Study In How To Hate Your Customer

Waxing UnLyrical

This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently. There are hundreds of those out there ( though Unmarketing’s take is among the best ).

Study 74

Three Time-wasters for Friday. Thank you, Facebook.

Waxing UnLyrical

Seeing as how it’s Friday, I figured I’d help you goof off a little today. And you don’t have to thank me. Just thank Facebook, because I found all these on that 600-lb gorilla social network.

The Strangest Protest I Ever Took Part In

Waxing UnLyrical

If you’re a regular WUL reader, you may have noticed that this blog went dark yesterday. I used the SOPA Strike plugin to do so (after testing it as well as a couple of others).

On Youth, Age, and Community Service

Waxing UnLyrical

This past Thursday, I happened to be driving in the afternoon. As I typically do when I’m driving, I tuned into NPR. “Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers.

Project 366

Waxing UnLyrical

It’s the second day of 2012. Did you have fun seeing the New Year in? Or did you mark it like any other day? Did you make any resolutions… or have they already starting paving the way to the nether world ?

MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. Having taken a nice break over the holidays, it was great to be back with some familiar faces, er, Twitter handles, and some new ones too… we love new people!

Web 61

Gawker Follows Our Lead

Bad Pitch Blog

We''ve worked with Gawker in the past to help further our cause. Trying to change the industry from the inside out has been an ongoing task (psst, our sixth birthday is this Friday!).

New Year, New Content

Bad Pitch Blog

Help The Bad Pitch Blog suck less in 2012. If you want more trending, less trailing and no tired* content in 2012, we need your help. Leave us a comment on this post, drop us an email or send us a tweet if there''s a specific topic you''d like to see us discuss in the future.

On Creativity and Content

Waxing UnLyrical

Before I go any further, today is India’s Republic Day. To all our Indian/of Indian origin friends and readers, happy Republic Day! As you think about blogging, whether for personal or business reasons, how much do you mix up your content?

5 Reminders of Word Choice's Importance

Bad Pitch Blog

What''s in a Word? A lot. A chain of links this morning reminds us of the importance of word choice. A Tale of Two Cliches You''re thinking, "But we also say, ''don''t sweat the small stuff.''" There''s some substance in this trite phrase as well. Word choice shouldn''t paralyze us or slow us down.