The Difference Between Experts and Expertise
OCTOBER 12, 2011
“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications). I paused, and threw a question back at them.