January, 2011

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

In the genes? I don't know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. Image: JKönig via Flickr, CC 2.0. Last week I posted 6 ways to ruin your chances of getting free

Ten Steps to a Resonant Personal Brand Statement

PR Job Coach

As public relations experts we strive to successfully deliver the goods for our customers and clients. Brand” for us is critical and a solid reputation is what is important at the end of the day.

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Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

What's the buzz, tell me what's happening. Yesterday's social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes” into ads. This is what Ad Age had to say about it (and thanks to

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Guest post by Erica Holt. These are frugal days, and everyone loves getting and writing about free stuff. Wait for it…) Relax, I'm not going to re-list what's already been written all over the Interwebz about affordable technology

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More Trending

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Guest post by Steff Metal. Walking the transparency talk. I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. The article that held my attention

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Tell me when. Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Since it's taking place in DC, in April of this year, I said yes. Put it in my calendar and everything

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

Since you liked last week's post on 5 ways to spice up your WordPress blog, I thought I'd share a few more plugins I've been playing with, and stuff I've been doing. Image: tamra hays via Flickr, CC 2.0.

And So I Dance Again

Waxing UnLyrical

Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. Ouch, it almost hurts to write that word, “decades.” Lemme tell ya, when you haven't been in organized dance for a while

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Move over, adult entertainment. It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet. In the Indian context, the web has begun to move beyond a media genre

In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Anyone can affect, drive or create news now.

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The Year of Living Older… And Liking It

Waxing UnLyrical

Today is my 41st birthday. Yes, shock and awe, I told you how old I am. Actually, if you've been paying attention, I told you how old I was a long time ago. How old I am.” There shouldn't be anything inherently off-putting about that

How To Get Your Blog Project Approved

Waxing UnLyrical

Guest post by Shanan Sorochynski. Okay, you've had nearly half a month to sink into 2011. You've reflected. You've steadied your nerves. You may have decided that this is the year you finally run that marathon, visit Paris… or get your

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Tips To Avoid New Job Burnout

Waxing UnLyrical

It's a new year, and perhaps you're starting a new job. If you are, you have beaten the odds, and my hat is off to you! But when you start a new job, particularly if you're fresh out of school, how do you “do a good job” and yet not

Should I Pitch Your Mom?

Bad Pitch Blog

Web 2.0 forces us to challenge long-held truths. Change is a constant; we need to (pragmatically) consider ourselves in a constant state of iteration. So let''s challenge two long-held truths here: targeting media and influencers. Amorphous Media The state of media is, uh, "dynamic."

Weekly Roundup: The New Year Edition

Waxing UnLyrical

The champagne has been popped. and you might be recuperating from the New Year's Eve festivities. Wake up! Time to start focusing on what might make (or break) our industry in 2011. So here is the New Year's Edition of Weekly Roundup

Weekly Roundup: The Long Of It

Waxing UnLyrical

The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. One of the age-old questions, eh? If you haven't read it yet, you should (and make sure you're

The Everything In Between Post

Waxing UnLyrical

This post has nothing whatsoever to do with public relations or media, even social media (well, peripherally social media). That's why I'm calling it the “everything in between” post, since that is mentioned loud and clear in the tag

Weekly Roundup: Finding Comfort

Waxing UnLyrical

From start to finish. As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result. For example, I thought this week's roundup might be a list of seven New Year-related posts I found

Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

Taking a cue. from Robin Ferrier's Women Grow Business (disclosure: client) post on “un-resolutions for the New Year,” I've been thinking about what my un-resolutions would be. Because we all make resolutions… and more often than not

A Three Week Check-In

Waxing UnLyrical

One of the things I wanted to do more of this year was to pay more attention to wellness. For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest

Media is Changing, Is Your Approach?

Bad Pitch Blog

Did you make any New Year''s Resolutions? They''re well-intended, but health clubs around the world will attest that, on average, they''re really two-week long promises. No worries though. We have a trend video** to kick off your year instead.

Tunisia, Social Media And Change

Waxing UnLyrical

Guest post by Conway Wigg. A new year and a new life. After four-plus great years in London with @propellergroup, I have now started a new adventure with Malta's leading marketing agency, BPC International