December, 2010

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he's a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new

Open Letter to Peter Shankman: HARO was for sale, Christmas is not!

Bad Pitch Blog

In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up.

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

What's your favorite fairy tale? I actually have a bunch of them. There's Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Also… Image: Thom Watson via Flickr, Creative Commons

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

I know I said yesterday that I couldn't find the words to adequately express my thoughts about the “Digital Death” campaign, but I just couldn't help myself. If you're catching up, notice anything different over the past few days

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Become A Public Relations Star

Waxing UnLyrical

Guest post by Mike Doman. I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University's Bachelor of Communication (Public Relations). It was eye opening to say the

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Talking The Social Media Walk

Waxing UnLyrical

Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. Image: Lars Plougmann via Flickr, Creative Commons

Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

A Sunday on La Grande Jatte, Georges Seurat, 1884 Guest post by Erin Greenfield. Four months ago I splurged on a $350 Panasonic camcorder. I wish I could explain why I thought it was a good idea at the time, but it entered and left my

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When The Media Plays Scrooge

Waxing UnLyrical

Caroling, caroling, here we go. Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1? of snow?!), perhaps the Washington Post should have sent out a

Media 95

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Walking the Social Talk

Waxing UnLyrical

These boots were made for talking. As editor of Women Grow Business (disclosure: client, which I love), I come across remarkable blog posts every day. This is because the contributing bloggers are all remarkable women, and I am truly

New Year's Resolutions for Job Seekers

Waxing UnLyrical

Are you planning to add job seeking to your list of New Year's resolutions? I've been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

I think the whole Digital Death thing has been playing on my mind more than I realized. After all, this is the third post in three days to reference that wretched campaign. Aaargh!! As I wrote yesterday's post, and then read through the

What Is Your Good Name?

Waxing UnLyrical

In India, if you meet someone for the first time. you are more than likely to be asked a question that roughly translates to, “What is your good name?” Despite the merriment this phrase could sometimes induce when we heard it in English

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How People Made 2010 What It Was

Waxing UnLyrical

Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. In a bit of a reminiscing mood, these were the highlights of 2010 for me. I turned 40. And I liked it

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Bad Pitch's "Bazaar" Holiday Present

Bad Pitch Blog

Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job.

Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

As I write this, it is grey and damp outside. Christmas music is playing in my house. Image: Cornelia Kopp via Flickr, Creative Commons. My husband is… well, I'm not quite sure what he's doing, but he's probably puttering around happily

MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

On Wednesday, we held this year's last #measurePR Twitterchat. I asked Jennifer Zingsheim of CustomScoop, who's “appeared” on the chat before, to come back. Not because I'ma former client of CS, but because Jen is an avid #measurePR fan

Weekly Roundup: The Boxing Day Edition

Waxing UnLyrical

No more fun and games. With the buildup to Christmas, are you feeling deflated now that the actual day is over? No more presents, great food and holiday cheer, you think? Nothing to look forward to? Well… possibly, but today's another

Weekly Roundup: Refreshingly Different

Waxing UnLyrical

So many posts, so little time… It's the time of year when online noise gets louder (not a scientific statement, just my opinion), and everyone's talking about lists, predictions for the new year, yada yada

Colors Of My Life

Waxing UnLyrical

I had an early start yesterday. As I was gearing up to get ready, I couldn't resist taking a photo of the early morning sky. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the