October, 2010

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

this is a guest post by Erica Holt. By now you've most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons. Since Google Instant's launch just

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Writing is like Exercise

Bad Pitch Blog

Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be. This applies to any career. We''ve foisted writing links on you before. So we''ve been reticent to merely repeat our favorites or force the issue with an endless number of link-laden lists you''ll check out once if ever.

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

I've known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I've long admired her sense of humor, practicality and tenacity. When I heard she was training for her

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Hit in the face by pink. I don't know about other countries, but here in the US, you can barely take a step in October without being hit in the face by pink. Image: D. Sharon Pruitt via Flickr, CC 2.0. Not the singer, but the color

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Let Your Freak Flag Fly

Waxing UnLyrical

This is a guest post by Narciso Tovar. This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look. Before I set foot in the place, I knew that the crowd I was going to speak

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The Value Of A Fire Drill

Waxing UnLyrical

Guest post by Narciso Tovar. I remember the time. I went through my first fire drill. Image: Stephen Korecky via Flickr, Creative Commons. I was finger painting in kindergarten and having a good ole time

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

by Herwin Icasiano; this is part of the Blogging for Grasshoppers series. Do you want to know. how to do the greatest thing EVER in EASY, numerous steps?! Image: jim crossley via Flickr, CC 2.0. Sorry, I won't be telling you in this

Weekly Roundup: Unleash Your Lady Gaga

Waxing UnLyrical

Tweet. Whatever you think about Lady Gaga, you have to admit she does one thing extremely well: she commands attention. Image: Lori Tingey via Flickr, CC 2.0. That's pretty important when you're on stage, even if you're not a

PR Is As PR Does

Waxing UnLyrical

Just a little bit crazy. This has been a bit of a crazy week for me (actually, it's been a bit of a crazy last few weeks for me, but who's counting?). Last week there was the PRSA International Conference, a couple of days ago we had

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

So What Will You Have For Lunch?

Waxing UnLyrical

I can still remember my first tweet. Image: Ranjit Bhatnagar via Flickr, Creative Commons. And thanks to myfirsttweet.com, I can share it with you. How unbelievably ridiculous. Or pathetic. Use whatever adjective you'd like

Are You World Famous In Poland?

Waxing UnLyrical

The other night I was at an IABC/DC Metro happy hour. Terrific event, though you might say I'm biased, seeing as how I'm president of the chapter for another 78 days, er, who's counting? It was great seeing Steve and Cindy Crescenzo

Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

I came across several posts this week (as well as several earlier ones as I started getting caught up on my reading, which is an ongoing battle) that made me think. Here are seven of them: 1. Can't you JUST be my neighbor? from Occam's

Conch and Drum

Waxing UnLyrical

Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Image: Arindam Bhattacharjee via Flickr, Creative Commons. If I were back in Kolkata, I'd be hearing conchs and drums from

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Measurement… Supplemented

Waxing UnLyrical

Last week, Priya Ramesh, CRT/tanaka's director of social media, joined us for the bi-weekly #measurePR chat. This was not just because I've known Priya for a while and long admired her smarts and tenacity

Do Unto Others

Waxing UnLyrical

If you want. people to be nice to you. Be nice to them. If you want. customers to pay attention to you. Think about. Paying attention to them. If you want. to use others to find a job. Let them use you to find a job for themselves

Weekly Roundup: Trick or Treat

Waxing UnLyrical

Today's Hallowe'en. Ghouls and ghosties and Lady Gagas and I'm sure several Sarah Palins will abound as they go door-to-door, foraging for sugar, wondering if they'll get scared out of their lives. Given as how I'm nursing a cold (or

When #measurePR Became A Campfire

Waxing UnLyrical

Tweet. Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…” If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you

Doing The Best He Could

Waxing UnLyrical

When I first moved to the US. I amused my husband greatly by wishing him a “Happy Veterans Day” (he's ex-military). Hey, I come from India, where we wish each other Happy E.VERYTHING Day. Image: Leo-setä via Flickr, CC 2.0.

Bad Pitches Go Grassroots

Bad Pitch Blog

We sometimes highlight bad pitches offline -- in real-life presentations. We aim to educate and entertain so this guilty pleasure is always a top request from industry friends that welcome us to the dais. Who are we to disappoint? If you haven''t broken the three strikes rule, we still keep it anonymous. But it''s just one more way a bad pitch can haunt you.

The Imma Be (Making a Tenuous Link) Pitch

Bad Pitch Blog

T his pitch is bad enough that we considered breaking the three strikes rule and outing the sender. It''s getting passed around the PR back channel and may not have as much traction as Cigar Guy , but here''s the email subject and lead: - Story Idea: Nike’s Nightmare: Battling Bedbugs and Bloggers Nike has bedbugs? Eww, gross! Nike’s flagship store in New York City was closed after an infestation of bedbugs was discovered, but they be just the start of Nike’s problems.

Join us for #PR20Chat w/ the Bad Pitch blog on 10/26 from 8-9 pm edt

Bad Pitch Blog

Richard and I will be guests on this week''s PR 2.0 Twitter Chat. It''s a weekly conversation about public relations 2.0 held every Tuesday, from 8-9 pm edt. We''ll be joining moderators Justin Goldsborough and Heather Whalen. From their Facebook event description: ** Want to know how to effectively pitch bloggers? What are the secrets to media relations stardom? Unsure about pitching reporters on Twitter? How can you avoid being "outed" for a bad pitch on the infamous Bad Pitch Blog?

Color Clash: Pink or Purple?

Waxing UnLyrical

A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month

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Using Twitter to Pwn an Event: Four Tips

Bad Pitch Blog

This post builds on some tips from Nate Riggs on making sure your next presentation becomes serious Twitter pr0n. Using Twitter at an event back in 2007 , I realized how handy it is for communicating offsite in real time. Twitter is very versatile at an event. It can help you optimize your time and get more out of the day. All you need is a device of your choice and some kind of Internet access.