April, 2009

Adult Diapers “No Joke” Pitch

Bad Pitch Blog

You know it: Market caps are messy! But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence?

MTV Editor Gets a (Bad) "Pitch in a Box"

Bad Pitch Blog

“I think that I shall never see, a media kit that doesn’t kill a tree.” With apologies to Joyce Kilmer , we were gearing down from Earth Day festivities when Tamar, a senior editor of MTV.com and the managing editor of the MTV Buzzworthy blog , dropped us a line.

The Bad Casual Pitch: What You *Never* Want To Be Caught Doing

Bad Pitch Blog

PR people can be really bad at their jobs. That’s the simple truth. But sometimes they are so horrible that they make us all look bad. At BPB we get a lot of crapitches (my word) sent for our edification and bewilderment.

Don't pitch. Participate.

Bad Pitch Blog

A few Twitter folk recently discussed how to pitch the media using social media. The seemingly Zen answer is to pitch them by not pitching them at all-- participation is key.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Talking The Glitzy Talk: Making News Into News When Nothing's Clicking

Bad Pitch Blog

Whatever happened to reality? Reality is the name we give to silly TV shows and sometimes to novelty Web sites where someone is seen acting silly. Yet there is another, actual reality that PR pros must take a hard look at when they pitch a story that nobody wants.

More Trending

Savvy & Energetic: Keys to Real PR

Bad Pitch Blog

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. It is informal, yet incredibly useful.

Conference Call Primer: A Bad Pitch Thought

Bad Pitch Blog

Conference calls! We all do them. They can be a great way to touch base without having to fly anywhere, so long as you keep some simple rules in mind. Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Not so.

Why PR Doesn't Happen Overnight

Bad Pitch Blog

Despite the fact that news happens pretty much while you sleep, PR is surely not an overnight process (to say the least). In PR, as with so many facets of life, patience is a virtue. We hear about “instant gratification” every day. Everything from digitally recording boob tubes to Lipton’s Cold Brew teabags is engineered to give us exactly what we want when the whim overtakes us. Unfortunately, to really savor both little and big luxuries, you have to earn them.

Radio 44

If You Are A Communications Professional This Question Arises: Are You Genuine?

Bad Pitch Blog

I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors. Who can blame me? There are a lot of stereotypes regarding PR professionals, and most of them aren’t flattering. When people think about pros in our biz they associate us with these words: confident, ruthless, attention-getter, relentless, name-dropper, more like that.

Radio 40

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Defending The Cozy Media Relationship

Bad Pitch Blog

Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for access to information and sources that compromise objectivity and cloud otherwise fantastic or fine editorial judgment, resulting in shoddy — or at least suspect— reporting. This would be amusing if it wasn’t so inaccurate.

The Other Day.

Bad Pitch Blog

Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Enjoy. Pass along. Viral-it-out! Be concise and to the point. Do not make an email longer than it needs to be. Remember that reading an email is harder than reading a printed document and a long email can be very discouraging to read. Don’t use that tone with me! Tone is a difficult thing to explain.

Viral 40

Debate about What Works: The End of "Friendship PR"

Bad Pitch Blog

Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump personal relationships. Companies can not afford to retain an agency based on a principle’s taste in restaurants and/or golf courses.