May, 2014

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift.

How to Work Well With Others in the Workplace

PR Job Coach

From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap!

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iPhone Case Cage Match at Fusion PR

Flack's Revenge

My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, and my old phone had just died after one too many.    Luckily, it was insured. 

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. I didn’t announce the hiatus, as I’ve done in the past, nor did I announce its return. We just kinda… went away… and came back.

More Trending

The 7 Deadly Sins of Crisis (Mis)Management

Melissa Agnes

By Patrice Cloutier. We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis.

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Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin

Great questions can prompt great insight – What should you ask?

PR Job Coach

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview.

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Why Winning Strategies Are Realistic

Doctor Spin

In my last post, How To Develop A Strategy B t Detector (SBD), I wrote about the importance of designing marketing strategies to win. I’m very happy to have gotten a lot of positive feedback on my post already. But there’s lots more to be said on about creating winning strategies.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Success: It All Starts with “PR”

Waxing UnLyrical

Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me. A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”.

Do you agree with Bumble Bee Tuna's PR move against Greenpeace?

The Stalwart Blog

At first glance, the prudent mind says to ignore a protest group like Greenpeace that picketed the new downtown San Diego headquarters of Bumble Bee Seafoods claiming the company does not practice sustainable harvesting techniques. That''s exactly with the PR firm for the global icon recommended.

How to Launch a Successful Hashtag Campaign

Melissa Agnes

Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing.

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Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations

Think of Your Website as an Asset and Your Marketing as an Investment

Maine PR Maven

I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and […].

Startup Mentality Can Kill Good PR--And It Does

Bad Pitch Blog

Your client thinks his startup is the greatest thing on earth. Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That''s part of the problem with being a startup.

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#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat.

Mom, you're the real MVP

The Stalwart Blog

Kevin Durant unintentionally struck up a media storm with his heartfelt, tear-jerking speech this week he gave while accepting his MVP award. The Oklahoma City Thunder MVP''s standout moment was when he paid tribute to his mom, praising her for all she had done to help get him where he is today. .

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Hashtag Brandjack Campaigns – Lessons From #AskChevron

Melissa Agnes

Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else?

How To Develop A Strategy B t Detector (SBD)

Doctor Spin

What’s a strategy, really? I’m at the PR conference Communicare 2014 and the word strategy comes up here and there. And not just here. It comes up in business all the time. Strategy, strategy, strategy. And strategy. I’m sure it does in your business, too. Last week I joined the Adobe EMEA Think Tank for our first […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

What College Graduates Can Learn from Thought Leaders

Stern + Associates

As the students in my introduction to public relations class at Seton Hall University prepare for graduation, we’ve talked a lot about self branding, and how to identify and promote your own unique talent and skills when searching for a job.

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You Don't Need Client Approval to Pitch the Media (Well)

Bad Pitch Blog

If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also.

Critical Thinking and Thinking Critically

Waxing UnLyrical

Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums.

Life After Maternity Leave: How Being a Mom and PR Professional are Very Similar

The Stalwart Blog

When an employee prepares for maternity leave, they’re likely counting down the weeks (or days) until they’re done with work. For me, I worked up until the very last minute. Literally.

Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet.

“I Tell My Clients To Allocate 20% Of Their Digital Budgets To Testing”

Doctor Spin

Last week I visited the spectacular Adobe Summit 2014 (a post on Adobe Marketing Cloud coming up!) in London and there I got a chance to sit down with David Edelman. Not only is he a Top 5 LinkedIn Influencer, but also the global co-lead at McKinsey Digital. And before that, he worked at both Digitas and […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that''s hidden from regular blog readers.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Take It Outside! Why Walking Meetings are Healthy Business

Stern + Associates

Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. Pun intended.). Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple.

Monday Roundup: Sustaining Relationships

Waxing UnLyrical

A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. The Gulf of Mexico was (is) breathtaking, as was Harvard Medical School (that’s me in HMS!),

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made. Mercedes G. López, Ph.D.}

Two Inspirational Young Boys and Their Fight to Stop Bullying (Video)

Melissa Agnes

As you may or may not know, from time to time, we at Agnes + Day publish information regarding a cause that we feel passionate about: Cyberbullying.

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Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story itself was interesting, one thing that struck me was that 60 Minutes didn’t have a photograph of the famous trader.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.