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The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. MORE
Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. MORE
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. MORE
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? MORE
Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. MORE
When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world. public relations MORE
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. MORE
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. MORE
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. 2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on? MORE
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. MORE
With the craziness of the last two years, we could all use a little simplicity right now. MORE
Interested in what your peers and executives think when it comes to the key PR questions? Read on! Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. MORE
Since we launched the new platform in November we have made over 14 improvements to features in CoverageBook. You’re busy, we know you don’t want to read about every single update. MORE
The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. MORE
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available. MORE
What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities. MORE
As interest in the short-video platform grows, here is how brand managers are finding success right now. Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. MORE
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. MORE
What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. MORE
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. MORE
Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness. MORE
There’s a common thread to media relations around the world today: reporters need relevancy. MORE
Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . MORE
A published poet shares secrets for how to breathe new life into writing projects. Has your copy lost its zing? Struggling to infuse some magic into your next writing project or post? Looking for a way to turn boring research into a riveting story? You’re not alone. MORE
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. MORE
As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. MORE
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product. MORE
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. MORE
Business Wire
DECEMBER 15, 2021
What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.
Onclusive
DECEMBER 14, 2021
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.
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The Resolution Blog
DECEMBER 14, 2021
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead.
Ronn Torossian
DECEMBER 23, 2021
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Business Wire
DECEMBER 27, 2021
The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.
Onclusive
DECEMBER 6, 2021
Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report.
PR Daily
DECEMBER 20, 2021
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. 2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on?
Ronn Torossian
DECEMBER 30, 2021
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
DECEMBER 8, 2021
Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them.
The Resolution Blog
DECEMBER 17, 2021
Since we launched the new platform in November we have made over 14 improvements to features in CoverageBook. You’re busy, we know you don’t want to read about every single update.
Business Wire
DECEMBER 7, 2021
When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world. public relations
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
DECEMBER 10, 2021
As interest in the short-video platform grows, here is how brand managers are finding success right now. Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers.
Ronn Torossian
DECEMBER 29, 2021
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.
ImPRessions - Crenshaw Communications
DECEMBER 1, 2021
Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. .
Agility PR Solutions
DECEMBER 21, 2021
With the craziness of the last two years, we could all use a little simplicity right now.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
Business Wire
DECEMBER 22, 2021
What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year.
Onclusive
DECEMBER 6, 2021
Interested in what your peers and executives think when it comes to the key PR questions? Read on! Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily.
PR Daily
DECEMBER 6, 2021
A published poet shares secrets for how to breathe new life into writing projects. Has your copy lost its zing? Struggling to infuse some magic into your next writing project or post? Looking for a way to turn boring research into a riveting story? You’re not alone.
Ronn Torossian
DECEMBER 27, 2021
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.
Advertisement
PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps.
Agility PR Solutions
DECEMBER 13, 2021
Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness.
Business Wire
DECEMBER 10, 2021
There’s a common thread to media relations around the world today: reporters need relevancy.
Onclusive
DECEMBER 28, 2021
As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
PR Daily
DECEMBER 7, 2021
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future.
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