May, 2017

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset?

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Here’s Why Fox Had to Fire Bill O’Reilly

Ron Torossian

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.

Crisis 272

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

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Our Take on the Latest PR Crises

Ron Torossian

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Mental resilience

Stephen Waddington

This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in the last five years.

Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues

Ron Torossian

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press.

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The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles.

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space.

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide.

How to Put the Social into Your Public Relations Activities

Cision

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

Making sense of modern public relations

Stephen Waddington

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations.

Public Relations Job Trends in Tech and Beyond

AirPR

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. My coworker Rachel Berk explained this well: “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times […]. Industry Insights & Trends PR job trends PR trends Public relations jobs

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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site.

Google 208

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

How I Learned to Embrace Data

AirPR

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m I’m not surprised this excites you so much,” said my […]. Industry Insights & Trends data public relations

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth.

Top PR Picks For Summer Reads

ImPRessions - Crenshaw Communications

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff.

Film 190

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. But what, if anything, makes millennials truly different?

How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

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Should Your Communications Department Have Crisis Communication Autonomy?

Melissa Agnes

A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. This is a really great and common question – one that usually stems from a much bigger issue within the organization.

Why It’s Hard to Measure PR in the First Place

AirPR

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]. All About Tech data science PR analytics PR measurement PR technology

PR Measurement Course

The Proactive Report

Register for the Course. If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations.

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