May, 2017

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

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Here’s Why Fox Had to Fire Bill O’Reilly

Ronn Torossian

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 7 Surprising Super Powers of PR

Onclusive

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […]. Industry Insights & Trends PR public relations super powers

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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Our Take on the Latest PR Crises

Ronn Torossian

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each.

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.”

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer.

How to Write a Professional Press Release

Business Wire

This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How I Learned to Embrace Data

Onclusive

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space.

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Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues

Ronn Torossian

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press.

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How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets?

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What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site.

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Why It’s Hard to Measure PR in the First Place

Onclusive

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar.

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Mental resilience

Stephen Waddington

This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in the last five years.

How to Leverage B2B Influencer Marketing for Powerful Results

B2B PR Sense

B2B influencer marketing is the latest buzzword -- an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend -- and making the best use of it within your company?

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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards.

How to Put the Social into Your Public Relations Activities

Cision

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

The 7 Surprising Super Powers of PR

Onclusive

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently.

Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry.

Find your Story; Build your Brand!

ReimaginePR

If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive?

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future.