July, 2022

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333
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Things to Consider before Creating a Target Audience

Ronn Torossian

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.

Strategy 195
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 240
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10 PR podcasts to listen to in 2022

Prowly

Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]. The post 10 PR podcasts to listen to in 2022 appeared first on Prowly Magazine.

Industry 211
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The PR powerhouse on every tech founders (& investors!) wish list

The Resolution Blog

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]. The post The PR powerhouse on every tech founders (& investors!

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant.

How To 309
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Hyper Targeting

Ronn Torossian

Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time. Consumers are being targeted with hundreds of thousands of different types of content daily, they are learning to pay less attention to irrelevant content on their devices. Paying […]. The post Hyper Targeting appeared first on.

Consumer 195
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Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch. As a PR professional, you’ve probably witnessed or even made […]. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

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Prowly #PRChat with Ali Sheik, Director of PR at Reachology

Prowly

If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]. The post Prowly #PRChat with Ali Sheik, Director of PR at Reachology appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167
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Why Now Is the Time to Invest in Earned Media

Sword and the Script

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. Expert sources like YCombinator and Sequoia are warning businesses that a recession is coming. Batten down the hatches.

Media 166
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated. That’s why one of the best […].

Analytics 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

Axia PR

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corpo

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11 email metrics that matter for your business in 2022

Agility PR Solutions

Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right email metrics are and how they should be […]. The post 11 email metrics that matter for your business in 2022 appeared first on Agility PR Solutions.

Marketing 161
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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. .

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Latin American PR Leaders on New Communication Essentials

PRSay

July is Global Affairs Month at PRSA. Learn more about the programming here. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Pitching Multiple Media Outlets

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? That’s a question I get asked quite often. Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130
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Learning from The North Face Search Campaign

Ronn Torossian

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers. When trying to balance both […].

Retail 195
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How to Land a Content Writing Job

Remote PR Jobs

Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Keep reading to learn how to stand out as an applicant and what it takes to prepare for the job. Writing Style. Many employers are seeking writers with strong stylistic voices.

Writing 130
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11 proven ways to effectively use social media for PR in 2022

Agility PR Solutions

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct connection with customers and the opportunity to grow business through informative content highlights […].

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Burger King ate up the headlines in June after retirement faux pas

NewsWhip

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.

Employee 147
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What We Learned From Adopting the Hybrid Work Model

PRSay

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector.

Employee 155
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Meet the latest Socially Mobile class of 2022

Stephen Waddington

Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.

Mobile 142
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What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. During that time, it’s important for companies to take advantage of all the attention they’re getting to generate a long-term boost to the overall website authority that they have. […].

Company 195
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Changemakers will reward PR agencies that truly embrace DE&I

Steve Barrett on PR

PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.

Agency 139
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8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].

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A beginner's guide to Facebook analytics and insights

Awario

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

Analytics 127