ImPRessions - Crenshaw Communications
JULY 6, 2022
Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.
Ronn Torossian
JULY 18, 2022
A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy.
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PR Daily
JULY 29, 2022
A new age of employee communications brings influential reach to workforces and true business impact. Did you know internal communicators have a super power? It’s that people trust them and the information they share.
Frank Strong
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
The Resolution Blog
JULY 8, 2022
In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JULY 26, 2022
Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home.
Ronn Torossian
JULY 15, 2022
Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time.
PR Daily
JULY 21, 2022
The change goes into effect in 2023, but don’t wait. Google Analytics will officially transition to GA4 on July 1, 2023. This announcement signifies a monumental shift for marketers, as analytics are the foundation of how we measure and analyze our progress.
Sword and the Script
JULY 26, 2022
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Axia PR
JULY 12, 2022
In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face.
Agility PR Solutions
JULY 25, 2022
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect.
ImPRessions - Crenshaw Communications
JULY 19, 2022
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light.
Ronn Torossian
JULY 13, 2022
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
PR Daily
JULY 6, 2022
It’s a common misconception that you must be extroverted to succeed in PR. Tina: Mark, I’m really excited to talk about this month’s column because I think we can clear up a common misperception in our industry. Do you have to be an extravert to be successful in the public relations industry?
NewsWhip
JULY 12, 2022
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant.
PR for Anyone
JULY 28, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? That’s a question I get asked quite often.
Agility PR Solutions
JULY 29, 2022
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities.
Ronn Torossian
JULY 11, 2022
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy.
PR Daily
JULY 5, 2022
PR is no longer a purely creative field. Measurement. It’s part of the basics: in order to prove how well a campaign or project performed, you need to compare it to a base line.
NewsWhip
JULY 21, 2022
In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR for Anyone
JULY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly.
Agility PR Solutions
JULY 18, 2022
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be.
Prowly
JULY 14, 2022
Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between.
Ronn Torossian
JULY 7, 2022
When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets.
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To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!
PR Daily
JULY 26, 2022
Employees can be a secret weapon in your social media marketing. Have you considered including your employee network in your marketing plan?
Awario
JULY 31, 2022
Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience.
PR for Anyone
JULY 14, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television.
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