August, 2014

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How to Get Ahead in PR and in Business

Deirdre Breakenridge

'I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.

How To 359
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Is the Big Screen Finally Feeling the Competition?

Ronn Torossian

'Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR , but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [.]. The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Consumer 285
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Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

'Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon. Jargon (pronounced with my French accent), is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand, i.e. legal jargon.” When I talk, train and write about crisis communications, I alw

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Newsjacking Tragedy

Rock the Status Quo

'The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

Flack's Revenge

'The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)? The review starts: I’m inclined to listen to any politician who warns his listeners about the dangers of deficit spending—right up until he talks about “kicking the can down the road.&

More Trending

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

'A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist.

Industry 316
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GM Fighting Back Against “debacle” Claims

Ronn Torossian

'In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says , is in many ways, [.]. The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 186
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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

'Post by Karen Freberg. I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

'Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest

How To 242
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

'We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

'As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search , Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.

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Guest Blog Post: What Does Being a Millennial Really Mean?

Deirdre Breakenridge

'A Guest Post By Drew Slater. It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.

Blogging 269
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Pizza Hut hopes new Product PR will change Trends

Ronn Torossian

'Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales, The post Pizza Hut hopes new Product PR will change Trends appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Trends 170
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Determining Influence: Don’t Rely Solely on Number of Followers

Melissa Agnes

'When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean? In most cases, it means they look to see how many followers, fans and the klout score of the person or organization responsible.

Viral 254
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Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

'Today’s GOOD(!) PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. Why did she like it? It was humanized… and relevant. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. You’d think the difficult part would be picking from so many GOOD ones and that all are relevant but, alas, that is SO not the case.

Pitching 173
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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

'The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

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GoGo SqueeZ’s rotten crisis communication approach

The Stalwart Blog

'As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

'Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I know it’s a bad idea. a really bad idea. My online conscience (AKA Randy Milanovic ), who is also a good friend, told me so.

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Planning a startup? Prepare to take notes!

Ronn Torossian

'No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience , but any of them, if ignored, [.]. The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 170
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Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media

Melissa Agnes

'It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. It surprised me because I’ve seen other articles of his that provided sound advice. This article, in my opinion, did the opposite and I wanted to respectfully address why here today.

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Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

'by Frank Strong. One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How Sweet is PR? Baking and PR Are More Similar Than You Think

Reputation Us

'Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice similarities between my two passions: baking and public relations. As I poured the flour into the mixer […] The post How Sweet is PR?

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A letter to break your heart

Prakkypedia

'Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108
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The Kick-Butt Index: PR Measurement in the Digital Age

Polaris

'In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

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Memo to Division I Athletes - Own Up to Your Stupidity

The Stalwart Blog

'If you don''t, your day in the sun will turn into a PR nightmare and everything you''ve worked for will be gone in a New York minute. Isn''t that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain. By GARY KLEIN, LINDSEY THIRY. Josh Shaw, a hero for a matter of hours, is now known for a lie.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

'In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis?

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Quotable: The Difference between Selling and Marketing

Sword and the Script

'by Frank Strong. Click to enlarge image. When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different industry. However, it’s also proven wrong because moving onto a different vertical market has also helped me look at marketing problems in new ways.

Marketing 116
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Business Social Media Faux Pas

Reputation Us

'As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to respect the process and participate appropriately if you want to […] The post Business Social Media Faux Pas appeared first on LTPR.