August, 2014

How to Get Ahead in PR and in Business

PR Expanded

I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.

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Is the Big Screen Finally Feeling the Competition?

Ronn Torossian

Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR , but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [.]. The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Brand PR Communication PR Consumer Products PR Entertainment PR Ronn Torossian


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The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

Flack's Revenge

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)? The review starts: I’m inclined to listen to any politician who warns his listeners about the dangers of deficit spending—right up until he talks about “kicking the can down the road.”

Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon. Jargon (pronounced with my French accent), is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand, i.e. legal jargon.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Newsjacking Tragedy

Rock the Status Quo

The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

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More Trending

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. I define myself as a PR generalist.

GM Fighting Back Against “debacle” Claims

Ronn Torossian

In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says , is in many ways, [.]. The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Careers in PR PR Agency Ronn Torossian

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Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

Post by Karen Freberg. I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this? The field is constantly changing and there appears to be more cases and situations that arise that come up in the field.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Guest Blog Post: What Does Being a Millennial Really Mean?

PR Expanded

A Guest Post By Drew Slater. It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one. As someone who is a Millennial, I want help businesses figure us out.

Pizza Hut hopes new Product PR will change Trends

Ronn Torossian

Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales, The post Pizza Hut hopes new Product PR will change Trends appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Food and Beverage PR Agency PR Firm Ronn Torossian Trends pizza hut Public Relations

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

by Frank Strong. One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows.

Determining Influence: Don’t Rely Solely on Number of Followers

Melissa Agnes

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean? In most cases, it means they look to see how many followers, fans and the klout score of the person or organization responsible. This always presents a red flag to me.

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GoGo SqueeZ’s rotten crisis communication approach

The Stalwart Blog

As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized. How did GoGo SqueeZ respond? With a big, fat delete. When I read this, I couldn’t help but cringe.

How Sweet is PR? Baking and PR Are More Similar Than You Think

Reputation Us

Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice similarities between my two passions: baking and public relations. As I poured the flour into the mixer […] The post How Sweet is PR? Baking and PR Are More Similar Than You Think appeared first on LTPR.

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

Everyone dreams of that PR job - The One. Just imagine taking an elevator to your office where you fully immerse yourself in the brands, products or services you personally believe in. It doesn’t get any better than that. But how do you work on getting there? Not only will the right preparation help you land the right job, you’ll also discover what that dream job truly is. After I finished my BA in Public Relations, I was sure I would work at a public relations agency.

Planning a startup? Prepare to take notes!

Ronn Torossian

No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience , but any of them, if ignored, [.]. The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Beauty PR Entertainment PR Entrepreneur Ronn Torossian

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5 Categories of PR Metrics Pros Should Measure

Sword and the Script

by Frank Strong. There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. .

Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media

Melissa Agnes

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. It surprised me because I’ve seen other articles of his that provided sound advice. This article, in my opinion, did the opposite and I wanted to respectfully address why here today.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies

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Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

Today’s GOOD(!) PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. Why did she like it? It was humanized… and relevant. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. You’d think the difficult part would be picking from so many GOOD ones and that all are relevant but, alas, that is SO not the case.

Business Social Media Faux Pas

Reputation Us

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to respect the process and participate appropriately if you want to […] The post Business Social Media Faux Pas appeared first on LTPR.

3 Valuable Tips To Establish Credibility Via Speaking Engagements


Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I know it’s a bad idea. a really bad idea. My online conscience (AKA Randy Milanovic ), who is also a good friend, told me so. Just rewrite the posts you don’t like and redirect the old post to the new one,” he advised.

Quotable: The Difference between Selling and Marketing

Sword and the Script

by Frank Strong. Click to enlarge image. When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different industry. However, it’s also proven wrong because moving onto a different vertical market has also helped me look at marketing problems in new ways.

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Think about it.

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Here’s what I mean.

A letter to break your heart


Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

*Stop* Writing “Very” Unique Quotes

Reputation Us

The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news releases filled with excessive emphasis can be detrimental. After […] The post *Stop* Writing “Very” Unique Quotes appeared first on LTPR.

The Kick-Butt Index: PR Measurement in the Digital Age


In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. We all understand intuitively what “kicking butt” represents for our particular brand or organization.