February, 2014

Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

It has been announced that Paula Deen is prepping her comeback.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. Furthermore, if the offers number more than one you truly are in an exceptional position and can count your lucky stars for your luck, diligence, experience and brilliance.

How To 204

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Avoid the Thought Leadership Commodity Trap

Stern + Associates

Last weekend was the Super Bowl, a big game between the two best football teams in the nation. Yet, somehow so much of the Super Bowl talk – before, during and after (especially given this year’s romp by the Seahawks) – is dominated not by on-the-field plays, but by the commercials. Blame the media.

More Trending

Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

From Domino’s Pizza to Taco Bell to KFC – and the list goes on and on – it seems that the fast food industry is always finding themselves in hot water. Unfortunately, each episode tends to be about something disgusting that has been done with the food.

By: Not just numbers, but the RIGHT numbers - NOW Communications

Katie Paine's Measurement Blog

[…] outcomes. Figure out what those measurements are, and keep refining them. Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) You may […

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world.

Local 103

Lessons for critical communications from the Sochi Olympics

Melissa Agnes

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” ” What a nightmare.

Apple Fixes its Security Breach But Does Not Mention It

Melissa Agnes

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

Google 100

Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses.

Friday Funny: Vintage Smartphone

Waxing UnLyrical

The weather outside is frightful. I should know; I was the victim of black ice yesterday. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken. Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy.

Monday Roundup: All You Need Is Love

Waxing UnLyrical

Happy Monday! If you’re in Cleveland, I hope I’ll see you tomorrow (I’m speaking to the PRSA chapter). If not, then you’ll just have to imagine what fun we’re having. Let’s kick off the week with your weekly roundup.

Monday Roundup: Making Connections

Waxing UnLyrical

Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency!

Friday Funny: Social Media Complexity

Waxing UnLyrical

This week I’ve been in Atlanta speaking at the Solo PR Summit (which was great , btw!). I know I haven’t been writing much lately, and I promise I will start to do that soon. But in the meantime, here’s a super cartoon from Sean Nicholson to kick off your weekend.

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them.

Friday Funny: Things of the Internet

Waxing UnLyrical

Anyone else hit by Winter Storm Pax ? I spent yesterday morning shoveling. There’s more ahead today. I’m not happy about it. Oh well … Oh! Happy Valentine’s Day! Have you ever wondered exactly what makes up the “Internet of Things”?

Monday Roundup: Being Social

Waxing UnLyrical

Good morning! So… how have you been surviving the cold? Me, I got bronchitis (I know, I say that as if it’s something to be proud of). I hope you didn’t, and if you’re reading this from a beach somewhere, don’t even talk to me. You know that’s a joke, right?

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. And it’s not necessarily a good thing.

Surprise, Surprise! Google is Now Basing its Rankings on What Humans Want

Maine PR Maven

Three Key Takeaways from a new book on SEO in 2014 & Beyond For many years now, search engine optimization has seemed like a mysterious science, where only the tech geeks worked their magic to make websites rise to the top in search rankings. Well, I have good news for all of us mere mortals. […

SEO 60

Super Bowl: Mixed Messages … and Muppets

Stern + Associates

A couple years ago, I wrote about the marketing impact of Super Bowl ads. I haven’t felt terribly compelled to do so since. Apart from when Roseanne Barr took a log to the chest for Snickers (And who wouldn’t! They are deeeelicious.), the ads just haven’t done it for me.

By: Not just numbers, but the RIGHT numbers - NOW Communications

Katie Paine's Measurement Blog

[…] outcomes. Figure out what those measurements are, and keep refining them. Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) You may […