January, 2014

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Career Lessons from Bridgegate: Don’t be a Savior or a Martyr

PR Job Coach

'Time and again we are witness to crises of major proportion that often are unbelievable and defy a thinking person''s logic. Bridgegate is one such example. How on heaven''s green earth would anybody with an ounce of intelligence think that they could get away with creating a traffic jam on a major artery between New York and New Jersey and not get caught.

Ethics 127
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Is outsourcing social media right for you?

Lauri Pehar Borsh

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

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Monday Roundup: Happy New Year

Waxing UnLyrical

'Happy New Year! I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. That’s a photo of red lanterns gliding into the Kolkata skies as part of The Tollygunge Club ‘s New Year’s Eve festivities, which is where I spent NYE. 1.

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By: Grab Those Metrics! | JOUR 445 PR Laboratory

Katie Paine's Measurement Blog

'[…] Katie Paine’s Measure What Matters, and you can check out her website. […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What I learned about PR and blogging in 2013

Greenbanana PR

'Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations. In the 12 Days before Christmas, I decided to […].

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Are You Aware? Awareness is Dead

Stern + Associates

'If, like me, you work in public relations or marketing communications, you may not be aware – or at least not aware of what I’m about to declare. Awareness … is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, our profession has touted “raising awareness” as the basic measure of success.

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Forrest Gump Was Right…Life IS a Box of Chocolates

Waxing UnLyrical

'It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0. Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us. This has become particularly interesting to me in my now decade-long role of “head honcho” of the Curry College Communication Department’s undergraduate Public Relations C

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Telecommuting: It’s Not for Everyone

Waxing UnLyrical

'[Ed: it''s Shonali''s, er, my, birthday today! In the spirit of this post, she''s, er, I''m, taking the day off. But she, er, I, will be making up for it later, as you''ll see is wont to happen when you read Karelyn''s terrific guest post.]. When I tell people I work from home, I’m often met with an envious stare and the inevitable question, “How do I get started?”.

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Microvideo Will Dominate 2014

Waxing UnLyrical

'When Vine debuted last January, I wasn’t convinced of how much difference just six seconds could make. Sure, our attention spans are seemingly dwindling by the second, but six seconds doesn’t allow for much. Image: Chuck Hagel via Flickr CC 2.0. Leave it to me to doubt humanity. A year later, and I’m in love with BatDad. Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Forget Everything You Ever Learned About Body Language

Waxing UnLyrical

'Guest Post by Rob Biesenbach. If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0. Well, prepare to have your mind blown: that figure is a myth. But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments.

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When Perfect is the Enemy of Good Enough

Waxing UnLyrical

'“I don’t look perfect in this outfit so I’m going to duck out of the job interview.” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.” It may not be perfect, but did you practice to ensure is it good enough to carry your message across?

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Friday Funny: Why Don’t They Like Our Facebook Page?

Waxing UnLyrical

'… Shock and awe, eh? Happy Friday! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Why Don’t They Like Our Facebook Page? is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

'Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong.

Film 78
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Monday Roundup: Step Out of Your Comfort Zone

Waxing UnLyrical

'Happy Monday! The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. After all, what is a New Year if not a chance to start fresh and break the binds of years past?

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Monday Roundup: Justice and Equality

Waxing UnLyrical

'Ever since I can remember, I’ve been chuffed that I share a birthday with Martin Luther King, Jr. So since today’s MLK Day here in the U.S., we thought it fitting to pull together a roundup focusing on justice and equality as it applies to business in the digital age. Image: Mike Licht via Flickr, CC 2.0. 1. The Future of Your Business and the Need for Change.

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Because the Door is Left Open All Day

Waxing UnLyrical

'I’ve been in India for the past three weeks. Two weeks were vacation; this week and next I’ve been/am working remotely (which is actually going quite well now that I’ve gotten into my groove. I’ll tell you more about that after I get back to the U.S. next week). While I miss my husband and canines, the fun part of this “workation” ( tons of photos on Instagram!

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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

'Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up! January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Loving or loathing LinkedIn

Greenbanana PR

'I’m in two minds about LinkedIn both personally and professionally. In some ways it is the most irritating of social media networks, but also it can be highly useful. I tend to feel LinkedIn (the topic of my second January post reflecting on Social Media) doesn’t really know what it is any more and is […].