January, 2014

Career Lessons from Bridgegate: Don’t be a Savior or a Martyr

PR Job Coach

Time and again we are witness to crises of major proportion that often are unbelievable and defy a thinking person''s logic. Bridgegate is one such example. How on heaven''s green earth would anybody with an ounce of intelligence think that they could get away with creating a traffic jam on a major artery between New York and New Jersey and not get caught.

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.


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Monday Roundup: Happy New Year

Waxing UnLyrical

Happy New Year! I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. That’s a photo of red lanterns gliding into the Kolkata skies as part of The Tollygunge Club ‘s New Year’s Eve festivities, which is where I spent NYE. Prepare your business for the new year with these marketing tips.

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Are You Aware? Awareness is Dead

Stern + Associates

If, like me, you work in public relations or marketing communications, you may not be aware – or at least not aware of what I’m about to declare. Awareness … is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, our profession has touted “raising awareness” as the basic measure of success. The great justifier of our very existence. The holy grail of results.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

By: Grab Those Metrics! | JOUR 445 PR Laboratory

Katie Paine's Measurement Blog

[…] Katie Paine’s Measure What Matters, and you can check out her website. […

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What I learned about PR and blogging in 2013

Greenbanana PR

Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations. In the 12 Days before Christmas, I decided to […]. Education Public Relations Thinking

Can PR Change the World? Why the hell not?

Tough Sledding

Hardly a day goes by that a Facebook friend or Twitter follower doesn’t link with pride to positive coverage earned for an employer/client. PR people are experts at securing news coverage for clients. We’ve learned all the tricks of media manipulation, and we can manufacture news on a moment’s notice. I don’t say this to judge. It’s part of what we do. But as any media-relations professional knows, it’s the negative headlines that get the most attention.

Forrest Gump Was Right…Life IS a Box of Chocolates

Waxing UnLyrical

It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0. Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us.

Telecommuting: It’s Not for Everyone

Waxing UnLyrical

[Ed: it''s Shonali''s, er, my, birthday today! In the spirit of this post, she''s, er, I''m, taking the day off. But she, er, I, will be making up for it later, as you''ll see is wont to happen when you read Karelyn''s terrific guest post.]. When I tell people I work from home, I’m often met with an envious stare and the inevitable question, “How do I get started?”. Image: fogcat5 via Flickr, CC 2.0.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Microvideo Will Dominate 2014

Waxing UnLyrical

When Vine debuted last January, I wasn’t convinced of how much difference just six seconds could make. Sure, our attention spans are seemingly dwindling by the second, but six seconds doesn’t allow for much. Image: Chuck Hagel via Flickr CC 2.0. Leave it to me to doubt humanity. A year later, and I’m in love with BatDad. Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly.

Forget Everything You Ever Learned About Body Language

Waxing UnLyrical

Guest Post by Rob Biesenbach. If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0. Well, prepare to have your mind blown: that figure is a myth. But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments.

When Perfect is the Enemy of Good Enough

Waxing UnLyrical

“I don’t look perfect in this outfit so I’m going to duck out of the job interview.” ” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.” ” It may not be perfect, but did you practice to ensure is it good enough to carry your message across?

Friday Funny: Why Don’t They Like Our Facebook Page?

Waxing UnLyrical

… Shock and awe, eh? Happy Friday! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Why Don’t They Like Our Facebook Page? is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong.

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Monday Roundup: Step Out of Your Comfort Zone

Waxing UnLyrical

Happy Monday! The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. After all, what is a New Year if not a chance to start fresh and break the binds of years past? Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch?

Monday Roundup: Justice and Equality

Waxing UnLyrical

Ever since I can remember, I’ve been chuffed that I share a birthday with Martin Luther King, Jr. So since today’s MLK Day here in the U.S., we thought it fitting to pull together a roundup focusing on justice and equality as it applies to business in the digital age. Image: Mike Licht via Flickr, CC 2.0. The Future of Your Business and the Need for Change. Why: It’s easy to get stuck in the past, but the ever-evolving world demands change.

Because the Door is Left Open All Day

Waxing UnLyrical

I’ve been in India for the past three weeks. Two weeks were vacation; this week and next I’ve been/am working remotely (which is actually going quite well now that I’ve gotten into my groove. I’ll tell you more about that after I get back to the U.S. next week). While I miss my husband and canines, the fun part of this “workation” ( tons of photos on Instagram! ) is that I’m getting to catch up with family and friends I haven’t seen in years, in some cases almost two decades.

#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. this year. Can you believe it? The baby’s growing up! January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India.

New Hope for Old Resolutions

Maine PR Maven

Happy 2014! NMC President Charlene Williams wrote this humorous article about New Year’s resolutions. Enjoy! As we near the end of January, many of us have already determined that the New Year’s resolution we made with the best intentions less than a month ago is nothing more than a nagging reminder of something we know […


Loving or loathing LinkedIn

Greenbanana PR

I’m in two minds about LinkedIn both personally and professionally. In some ways it is the most irritating of social media networks, but also it can be highly useful. I tend to feel LinkedIn (the topic of my second January post reflecting on Social Media) doesn’t really know what it is any more and is […]. Public Relations Thinking career gender LinkedIn PR social media women

Mapping Your Network

Maine PR Maven

“The key is to keep company only with people who uplift you, whose presence calls forth your best.” Epictetus I believe that your network of contacts is the foundation of your brand. The people who are closest to you, who will vouch for you, who will refer you for jobs or business, and who trust […]. Communications Infographic Know Like and Trust

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