September, 2013

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Eight Questions to Answer Before Accepting an Internship

PR Job Coach

Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns.

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Winning a Fake Award

Maine PR Maven

Yesterday I received an email announcing that Nancy Marshall Communications had won an award. This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Our panel of industry executives […]. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce

PR: We Have One Shot

Where the Fishermen Ain't

Earlier this year, a professional organization included me on a bcc''ed. cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When Life and S**t Happens

Waxing UnLyrical

Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me.


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Monday Roundup: Stay Secure

Waxing UnLyrical

With the anniversary of 9-11 coming up, we’ve already started to see related stories. But one of the most important things we can do to stay secure is protecting ourselves, and our information, online. I hope these posts give you a head start. Image: solarisgirl via Flickr, CC 2.0.

Friday Funny: Newfangled Social Networking

Waxing UnLyrical

Does this strike a chord? … Thought so. Happy Friday, everyone! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

On 9/11, 3/11 and Non-Traditional Communication In The Wake of Disaster

Waxing UnLyrical

When disaster strikes, how does the soul communicate? A couple of weeks ago, I attended one of the most interesting and poignant events in recent memory. That too, it was a client event.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date.

Film 86

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Monday Roundup: Take the Lead

Waxing UnLyrical

From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). Image: Jørn Henriksen via Flickr, CC 2.0. 5 Keys to Revolutionary Lead Generation.

You can learn a lot about yourself at a family reunion

Maine PR Maven

Last weekend, my mother’s side of the family got together for a family reunion in North Brookfield, Massachusetts. That’s my mom, Martha Woods Briggs, in the chair in the front. She is 80 years old and in great shape.


The Higher Education Bubble

Where the Fishermen Ain't

College is expensive. It''s been the job-hunting license since the ''70s or so. With tons of federal money flowing into higher education in the form of loans and grants, it is relatively unresponsive to competition and market forces. The universities get the cash, the student gets the debt.