May, 2013

Top Ten Reasons to Connect with Someone You Do Not Know.

PR Job Coach

As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little?

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

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No More Apologies

Waxing UnLyrical

A story has been making the rounds this week, and which I finally read a couple of days ago.

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Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access.


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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it.

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards!

Tools 100

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think.

Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area.

When I Met, and Almost Lost, Mother Teresa

Waxing UnLyrical

I don’t think you have to be a Roman Catholic (I’m not) to know when you’re in the presence of spiritual greatness. But that’s how I felt when I met Mother Teresa. A while later, I learned what it felt like to lose her, until I realized that I hadn’t, really.

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Wednesday Roundup: Tips for Entrepreneurs

Waxing UnLyrical

Here at WUL, we’re huge fans of entrepreneurship.

Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

Can you believe WUL celebrated its fourth birthday earlier this year? I didn’t make a big deal about it as I’ve done in years past , because… well, I don’t know why.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Would the Real Holly Dawson Please Stand Up?

Waxing UnLyrical

Guest Post by Holly Dawson. Have you ever had that dream, where you walk into a room full of people and realize with horror it contains everyone you have ever known?

A Question, a Holiday, and a New Posting Schedule

Waxing UnLyrical

For those of us in the U.S., we are heading into the Memorial Day weekend, and the unofficial start of summer. Some of you might be taking vacations that are kicked off by the long weekend, and some of you might be making a weekend getaway … like me.

Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is!

Friday Roundup: Customer Service

Waxing UnLyrical

TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company.

Monday Roundup: The Right Business Tools

Waxing UnLyrical

Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Well, it seemed you liked the roundup posts we did last week.

Tools 101

Weekly Roundup: Marketing

Waxing UnLyrical

Welcome back from the long weekend, everyone! Did you find some time to relax and have fun? Are you feeling refreshed and ready to get back to work? Thank goodness it’s a short work week, eh?

Thursday Roundup: Twitter Tips

Waxing UnLyrical

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter.