May, 2013

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Top Ten Reasons to Connect with Someone You Do Not Know.

PR Job Coach

'As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations.

LinkedIn 223
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

'Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Blogging 111
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No More Apologies

Waxing UnLyrical

'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.

Viral 111
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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Public Relations: The Two Sides of Information Access

Waxing UnLyrical

'Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events.

More Trending

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

'Last week I had to take my MacBook Pro in to the Apple store. (The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

'Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards! Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts.

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When I Met, and Almost Lost, Mother Teresa

Waxing UnLyrical

'I don’t think you have to be a Roman Catholic (I’m not) to know when you’re in the presence of spiritual greatness. But that’s how I felt when I met Mother Teresa. A while later, I learned what it felt like to lose her, until I realized that I hadn’t, really. Image: mrsdkrebs via Flickr, CC 2.0. Christmas past. At the time, I was still living in India.

Meeting 86
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Wednesday Roundup: Tips for Entrepreneurs

Waxing UnLyrical

'Here at WUL, we’re huge fans of entrepreneurship. So whether you’ve already started your entrepreneurial journey or are considering taking the first step towards starting your own business, I hope you find these five articles – some recent, some not-so-recent but still relevant – inspiring and useful. Image: Megforce1 (Own work) [Public domain], via Wikimedia Commons. 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

'Can you believe WUL celebrated its fourth birthday earlier this year? I didn’t make a big deal about it as I’ve done in years past , because… well, I don’t know why. But I should have, because in a world where blogs come and go (as so much else does), I’m proud that WUL is still around. Four years may as well be four decades in our world of instant gratification!

Survey 83
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Would the Real Holly Dawson Please Stand Up?

Waxing UnLyrical

'Guest Post by Holly Dawson. Have you ever had that dream, where you walk into a room full of people and realize with horror it contains everyone you have ever known? All the jostling, incongruous parts of your life flash before you, as your brain speeds through the consequences of this squeamish event – the secrets, deceptions, indiscretions, and embarrassments that will be exposed.

Ethics 82
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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

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Friday Roundup: Customer Service

Waxing UnLyrical

'TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. 1.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

'We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about. They’ll start off with, “There is no doubt…” and go on to make a statement so banal, so puerile in its obviousness, that you have no choice but

Writing 104
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A Question, a Holiday, and a New Posting Schedule

Waxing UnLyrical

'For those of us in the U.S., we are heading into the Memorial Day weekend, and the unofficial start of summer. Some of you might be taking vacations that are kicked off by the long weekend, and some of you might be making a weekend getaway … like me. No, I’m not telling you where I’m going, it’s a getaway! I can’t tell you how excited I am … I haven’t had a vacation in almost six months and I need a few days off.

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Monday Roundup: The Right Business Tools

Waxing UnLyrical

'Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Well, it seemed you liked the roundup posts we did last week. So I’m bringing back the weekly roundup posts I used to do, way back… except now they’ll be on Mondays (or Tuesdays, if Monday is a holiday here). I figure that’s a good way to get the week started.

Tools 90
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Weekly Roundup: Marketing

Waxing UnLyrical

'Welcome back from the long weekend, everyone! Did you find some time to relax and have fun? Are you feeling refreshed and ready to get back to work? Thank goodness it’s a short work week, eh? Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Thursday Roundup: Twitter Tips

Waxing UnLyrical

'Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable. An admitted Twitterholic (or, at least, I used to be… I’m not on the platform that much these days, but it’s still my favorite), here are some fresh takes on Twitte

Twitter 79
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5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

'The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area. And in all the advice people had to give us about our Eastward move, somehow they forgot to tell us that every few years, we’d feel like extras on the set of a B-grade thriller from the 50s.

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Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

'I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones. Which means that the time I spend reading a book to (potentially) give it a review is time I could have spent doing something else… either working on my business, or doing something fun.