August, 2017

The 20 Responsibilities of PR and What They Entail

AirPR

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example.

Hotels 194

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

Seven Steps to Walk Through Your Fear

PR Expanded

A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ron Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

How To 182

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

How to Empower Sales Teams With PR Insights

AirPR

PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility.

How To 170

How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company.

Google 176

Wells Fargo Goes From Bad to Worse

Ron Torossian

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers.

Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

A Guest Post Announcement by Brendan Smith, Student, West Chester University – College of Business. With the new school year fast approaching, interns are beginning to reflect on their experiences this summer.

Attribution: The Most Valuable Tool PR Pros Aren’t Using

AirPR

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results.

Tools 141

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” ” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies.

The Hardest (and easiest) P.R. to Write

Flack's Revenge

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, discussing the arrangements.

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges.

Top Tech PR Disasters That Still Sting

Ron Torossian

In recent years, tech industry PR has been on a roller coaster.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Vote Business Wire for SXSW

Business Wire

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.

This Is How PR Influencers Think You Should Be Using Data

AirPR

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working.

Data 141

5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future.

Trends 111

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Companies like Yum! Brands keep finding ways to do well by doing good.

Brand 163

5 Ways to Look Right on TV

Ron Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television.

Pledge your personal support to tackle ethnic diversity in public relations

Stephen Waddington

The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London.

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this? Sound familiar?

Understanding Paid vs. Earned Influencer Relationships

Cision

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships.

Energy 202