August, 2017

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Seven Steps to Walk Through Your Fear

PR Expanded

A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I

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The Hardest (and easiest) P.R. to Write

Flack's Revenge

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, discussing the arrangements.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ron Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

The 20 Responsibilities of PR and What They Entail

AirPR

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve.

Top Tech PR Disasters That Still Sting

Ron Torossian

In recent years, tech industry PR has been on a roller coaster.

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

Small Town USA

HMA Public Relations

The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. Click below for more]. The post Small Town USA appeared first on HMA Public Relations.

8 sticky note walls to keep our team on track

Frederik Vincx

While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Lockheed Investing in the Future

Ron Torossian

Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality.

The Value of Diversity

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Tips for Pitching Media Courtesy of The Bachelorette

HMA Public Relations

As the big Bachelorette fan she is, Maddie has recently found a connection between the reality show and pitching media. Who knew? Beware - spoilers ahead! Click below for more]. The post Tips for Pitching Media Courtesy of The Bachelorette appeared first on HMA Public Relations.

Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads.

5 Ways to Look Right on TV

Ron Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with.

PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals.

Oh No…tre Dame

HMA Public Relations

Last week, Notre Dame announced new rules for media covering their football practices, and lifelong fan, Alison Bailin, was less than impressed. Click below for more]. The post Oh No…tre Dame appeared first on HMA Public Relations.

Don’t Send a “Mooch” to do a (PR) Man’s Job

David PR Group

When I learned President Donald Trump appointed a former Wall Street hedge fund manager as his new director of communications, I groaned.

Wells Fargo Goes From Bad to Worse

Ron Torossian

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities.

Skype 44

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!).

5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables.

Game of Thrones Grammar Lesson

HMA Public Relations

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.