December, 2017

5 Ways You May Be Damaging Your Candidate Experience

B2B PR Sense

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.

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How AI Can Help Your PR Strategy

Onclusive

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.

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6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed.

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More Trending

Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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NBA Using All-Star Game to Build up Ratings

Ronn Torossian

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

How to Harness the Power of HARO For More Earned Media

Cision

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? .

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Use these 9 Tips to Become a Leader in Digital

PR Expanded

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music.

Should Sandbox Learning Be The Future Of Education?

Mark My Words

Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year.

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Nassar Sentenced to 60 Years

Ronn Torossian

He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

How to accurately value your startup for your next funding round

PR Daily

Valuing and deciding how much equity to give away of a company that you’ve, no doubt, put your heart and soul into is always going to be a gnarly issue. Unfortunately there is no single answer but here are a few tips that can help you to navigate this notoriously tricky territory.

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Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities.

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5 Questions You Should Get Answers to Before Your LMS Implementation

Flack's Revenge

To clear your doubts regarding LMS implementation, we’ve compiled the answers to the most frequently asked questions. Learning Technology LMS

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

Boyega Star on The Rise With Last Jedi

Ronn Torossian

When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker.

How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well?

Tech has an image problem. How do we fix it?

Flack's Revenge

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success.

The Executive Highlights of Joshua Gruss, the CEO of Round Hill Music

Ronn Torossian

Joshua Gruss has been the CEO and chairman of Round Hill Music since January 2011. He is based in New York City, with his offices located along 400 Madison Avenue. He is an entrepreneur and a celebrated financial expert and investor. Academic and Early Career Journey.

7 Examples of Successful Press Release Boilerplates

Cision

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar.

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9 offline marketing tactics that still work

PR Daily

Some customers prefer handshakes, eye contact and content they can hold in their hands. Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

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How past PR coverage will make 2018 an award winning year

The Resolution Blog

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change.

Pushing the Limits on Instagram in 2018

Social PR Chat

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history.