November, 2017

House of Cards Creates a Catch-22 for Netflix

Ron Torossian

At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change.

Celebrating This Season’s PR Turkeys

ImPRessions - Crenshaw Communications

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives.

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Trending Sources

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

PR Expanded

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun.

7 Examples of Successful Press Release Boilerplates

Cision

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

Book Review of Outside Insight book: Understanding (and navigating) Data within the Media Landscape

Karen Freberg

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions.

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Twitter’s Move to 280 Characters Means for PR and Marketing

PR News

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued. The post What Twitter’s Move to 280 Characters Means for PR and Marketing appeared first on PR News Blog. Social Media

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Uber Struggling to Maintain Success in US Market

Ron Torossian

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft.

A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate.

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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions.

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency.

Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first. Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London.

Prakky’s pick: Top sources of Australian media news

Prakkypedia

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Brands, Bad PR And Ad Boycotts: Who Wins?

ImPRessions - Crenshaw Communications

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues.

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

10 Ways I Navigated the Accreditation Process

PRSay

When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began.

Study 29

Is organic social media engagement making a big comeback?

Communications Conversations

An interesting post titled “No, Organic Content Isn’t Dead. It Just Has a New Purpose” on LinkedIn got me thinking recently. We’ve heard so much recently about organic social being completely dead, with huge drops in organic engagement.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Exploring the impact of AI on PR and discourse in the public sphere

Stephen Waddington

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue.

Influencer Marketing: Long-Term Relationships

5W PR

By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing.

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong.

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Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

Use creative content to reach your audience. With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company.

What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. Until I took my first college course on it, I didn’t even know what PR was.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. I’ve included data and links to third parties wherever appropriate.

Performance gap reveals gender bias in PR industry

PR Daily

Women don’t rule the PR world—at least, not yet. Two-thirds of communicators in the global PR industry are women, as was revealed in a recent study from the Organization of Canadian Women inPublic Relations and the Organization of American Women in Public.

Measuring PR success in terms of quantity and quality

Presspage

Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent.